The adoption of herbal cosmetic products a case study of the herbal cosmetic products produced

113 Pages·2012·7.27 MB·English

- 7 t)EC 20U1
THE ADOPTION OF ITERBAL COSMETIC PRODUCTS
A CASE STTJDY OF TITE IIERBAL COSMETIC PRODUCTS
PRODUCED BY CHAOPHAYA ABHAIBIIT]BEJHR HOSPITAL
IN PRACHIIIBTru PROYINCE
DASROT]NG WAI\NAWONGSOTJN
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A TI{ESIS SUBMITTED IN PARTIAL FT]LFILLMENT
OF TIIE REQTIIREMENTS FOR
THE DEGREE OF MASTER OF ARTS (ENVIRONMENT)
FACTJLTY OF GRADUATE STTTDIES
MAHIDOL T]NIVERSITY
2001
rsBN 974-04-0663-7
COBYRIGIIT OF MAIIIDOL T]NIVERSITY
T|1
Copyright by Mahidol University
Drq a
2001
C.t
Thesis
entitled
THE ADOPTION OF HERBAL COSMETIC PRODUCTS
A CASE STT]DY OF THE HERBAL COSMETIC PRODUCTS
PRODUCED BY CHAOPHAYA ABHAIBHUBEJHR HOSPITAL
IN PRACHINBURI PROVINCE
/"
Mr. Dansroung Wannawongsoun
Candidate
B.A, M.A.
Major - Advisor
P::.:)r:.:
Asst. Prof. Pannipa BuraphacheeP,
LL.B.(2* Class Hons.), LL.M.
Co - advisor
^)frr|.H.r. litivrl nltrrr.
Asst. Prof. Shutima Saengngern,
8.A., M.A.
Co - advisor
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prof. Liangchai Limlomwongse, Assoc. Prof. Thawatchai Arthonthurasooh
Ph.D. B.Sc., M.P.A.
Dean
Chairman
Studies
Faculty of Graduate Master of Arts Programme in Environment
Faculty of Social Sciences and Humanities
Copyright by Mahidol University
Thesis
entitled
THE ADOPTION OF HERBAL COSMETIC PRODUCTS
A CASE STI]DY OF THE I{ERBAL COSMETIC PRODUCTS
PRODUCED BY CHAOPHAYA ABHAIBIIUBEJHR HOSPITAL
IN PRACHINBT]RI PROVINCE
Was submitted to Faculty of Graduate Studies, Mahidol University
Forthe degree ofMaster of Arts @nvironment)
on
September 21,2001
2"
Mr. Dansroung Wannawongsoun
Candidate
,t LtA/.
Cii&i*o"e,
Assoc. Prof. Jiraporn
B.A., M.A
Chairman
fr*1/-*Llo,
Pr'.-1',i
Asst. Prof. Pannipa BuraPhacheeP,
LL.B.(2"d Class Hons.), LL.M.
Member
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Assoc. Prof. Boon,UA- ii.mapirad, nrrr pi"i. ir,"ii'. i;;d;#;;,
M.D. B.A., M.A.
Member Member
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Su^r.
Prof. Liangchai Limlomwongse, Assoc. Prof. Suree Kanjanawong,
Ph.D. Ph.D.
Dean Dean
Faculty of Graduate Studies Faculty of Social Sciences and Humanities
Mahidol University Mahidol University
Copyright by Mahidol University
ACKNOWLEDGEMENT
I would like to express my sincere gratitude and deep appreciation to
Assoc. Prof. Jiraporn Chuckpaiwong, Asst. Prof. Pannipa Buraphacheep, Asst. prof.
Shutima Saengngern , Assoc. Prof, Dr. Boontiumm Khamapirad and Asst. prof.
Tassanee Indrasukhsri for them kindly advice, supervision and encouragement to
complete this thesis.
I
would like to thank the following Dr. Prem Chinvanthananond,
Director of Chaophaya Abhaibhubejhr Hospital, Miss Supaporn Pitiporn, Mr. Chantit
Ponyares and all officials of Chaophaya Abhaibhubejhr Hospital for cooperation and
support.
I would also like to thank all lecturers and all officials at Faculty of
Social Science and Humanities, Mahidol University.
I would like to express my ?ppreciation to Mrs. Wannasri Sawangpol,
Mr. & Mrs. Boland, Miss Uttasupa Chalermsiri, Miss Rapeeporn Decha-anuntapong,
Miss Supaporn Seneewong Na Ayuthaya and Miss Soithip Weerasoonthon for
suggest, edit and review English in this thesis.
I would like to thank to Mr. & IUrs. Pumthip, Mr. & Mrs. Yimsuk, and
various people for help to collect data and everything.
I
also wish to thank to my parent, my family and Miss Busaba
Sawangpol for many things that they did for me dwing my study and all my life.
I am grateful for the support provides by the Public Health Office of
Prachinburi for give my opportunity in this study.
Dansroung Wannawongsoun
Copyright by Mahidol University
Fac. Of Grad. Studies, Mahidol Univ.
Thesis / iv
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4137324 M.A.
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KEYWORDS : ADOPTION/ HERBAL / COSMETIC I CHAOPHAYA
ABHAIBHUBEJHR HOSPITAL
DANSROUNG WANNAWONGSOUN: TIrE ADoprIoN
oF
HERBAL COSMETIC PRODUCTS: A CASE STUDY oF THE HERBAL
COSMETIC PRODUCTS PRODUCED BY CHAOPHAYA ABHAIBHUBEJHR
HOSPITAL IN PRACHINBURI PROVINCE. THESIS ADVISORS: JIRAPoRN
CHUCKPAIWONG, B.A., M.A., PANNIPA BURAPHACIIEEP, LL.B.
(2Nd CIASS
Hons.), LL.M., SHUTIMA SAENGNGERN, B.A., M.A. 103 p. ISBN 974-04-0663-7
The objectives of the study are to study the level of the adoption of
herbal cosmetic products, to study the factors affecting the adoption oi herbal
cosmetic products, and to study the problems, obstacles and suggestions related to
the adoption of herbal cosmetic products. Data was collected by a questionnaire glven
to 400 people and in-depth interviews with herbal cosmetics producers, registered
members of herbal shops, and herbal cosmetics customers. The quantitative research
wa.s analyzed by the Statistical Package for the Social Sciences. Data were presented
by percentage, mean, standard deviation" one-way analysis of variance, t-test, analysis
of variance (AI{OVA), and multiple classification analysis (MCA). The qualitative
research was analyzed by descriptive approach analysis.
The results of the quantitative research confirmed that the adoption of
herbal cosmetic products was at a high level. The factors that affected adoption
included occupation, convenience of buying herbal cosmetic products, experience in
use of herbal products, access to herbal cosmetic product information, knowledge of
herbal cosmetic products, attitude toward herbal cosmetic products, and
modernization. As in the quantitative research, most of the people in the qualitative
research were middle class. The factors affecting the adoption of herbal cosmetic
products were access to herbal cosmetic products information through the mass
media and interpersonal communication, attitude concerning confidence in the use
of herbal cosmetic products and trust in producers. Moreover, the use of herbal
cosmetic products is part of the "back to nature" fashion, it promotes the Thai
economy, and conserves Thai wisdom. Therefore, they have adopted herbal
cosmetic products.
The study suggests that there should be an increase the number of
places selling the herbal cosmetic products. Also, other hospitals, organization and
community should be encouraged to produce herbal cosmetic products using local
herbs under the supervision of Chaophaya Abhaibhubejhr Hospital. There should be
an increase the dissemination of herbal cosmetic product information and technical
data about herbal cosmetic products should be update. There should also be further
study, research and development of herbal cosmetic products in order to sustain the
adoption of these products.
Copyright by Mahidol University
Fac. OfGrad" Studies, Mahidol Univ. Thesis / v
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Copyright by Mahidol University
CONTENTS
Page
ACKNOWLEDGEMENT
iii
ABSTRACT
iv
LIST OF TABLES viii
CHAPTER
I.
INTRODUCTION
1.1 Background I
1.2 Objectives of the study )
1.3 Scope of the study
2
1.4 Definitions
3
1.5 Variables of the study 4
1.6 Level of Measurement
5
1.7 Conceptual Framework 6
1.8 Hlpotheses
7
1.9 Benefits of the study 7
II.
LITERATTJRE REVIEW
2.1 Concepts of the adoption 8
2.2 Concepts of the herbal l5
2.3 Concepts of the cosmetic t9
2.4 Concqts of the herbal cosmetic 2l
2.5 Relevant researches related to this study 30
2.6 Relevant researches related to variables 32
III.
MATERHLS AI\D METIIODS
3.1 Population 38
3.2 Sample size and Sampling 38
3.3 Instruments 39
3.4Data Collection 42
3.5 Data Analysis 42
3.6 Statistics used 43
IV.
RESULTS
questionnaires
4.2T\e analysis of data fu'om 44
variables
4.1.1 Socio-demographic 44
variables
4.1.2 Motive 46
products
4.1.3 The adoption ofherbal cosmetic 60
and
4.1.4 The analysis of correlation of the variable 65
.
variable with the adoption ofherbal cosmetic products by
one-way ANOVA and t-test
and
4.1.5 The analysis of correlation of the variable 69
variable with the adoption of herbal cosmetic products by
analysis of variance (ANOVA), and multiple classification
analysis ( MCA)
4.1.6 Problems, obstacles and suggestions 75
4.3 The presentation of in-depth interviews 77
Copyright by Mahidol University
vu
CONTENTS (Cont.)
V.
DISCUSSION
5.2 Objectives
83
5.3 Hypotheses
83
5.4 Discussion on the findings 85
VI.
CONCLUSION
6.1 Conclusion
6.1.1 Conclusion of quantitative research 86
6.1.2 Conclusion of qualitative research 87
6.2 Recommendations
".
6.2.1
Recommendations of findings 88
6.2.2 Recommendations of further research 88
BIBLIOGRAPHY
89
APPENDIX
93
BIOGRAPITY 103
Copyright by Mahidol University
LIST OF TABLES
TABLB
Page
I cosmetics
Substance in plants for produces
22
2 variables
Number and percentage of socio-demographic
45
3
Number and percentage of people as classified by convenience to buy 46
herbal cosmetic products
4 Number and percentage of people as classified by the levels of 47
experience in use ofherbal products
5 of
Number and percentage of people as classified by the levers 4g
experience ofproblems from the use of cosmetics
6 herbal
Number and percentage ofpeople who gained access to 49
cosmetic product information as classified by the tlpe of media
and frequency
7 of
Number and percentage of people as classified by requirements 50
additional information ofherbal cosmetic products and
the tlpe of media and frequency
8 of
Number and percentage of people as classified by the levels 50
access to herbal cosmetic product information
9 of
Nqnber and percentage of people as classified by knowledge 51
herbal cosmetic products.
l0 of
Number and percentage of people as classified by the levels 53
knowledge of herbal cosmetic products
1l toward
Number and percentage ofpeople as classified by attitude 54
herbal cosmetic products
12 of
Number and percentage of people as classified by the levels 55
attitude toward herbal cosmetic products
l3 health
Number and percentage of people as classified by valuation of 55
14 of
Number and percentage of people as classified by the levels 56
valuation of health
l5 of
Number and percentage of people as classified by awareness 57
environment
16 of
Number and percentage of people as classified by the levels 58
awareness of environment
17 modernization
Number and percentage of people as classified by 59
18 of
Number and percentage of people as classified by the levels 60
modemization
19 of
Number and percentage of people as classified by adoption 62
herbal cosmetic products
20 of
Number and percentage of people as classified by the levels 64
adoption of herbal cosmetic products by Stage
2l of
Number and percentage of people as classified by the levels 64
adoption of herbal cosmetic products
22 with
The analyses of the correlation of socio - demographic variables 67
the adoption ofherbal cosmetic products by
one-way analysis of vaCrianocep anyd rt-itegstht by Mahidol University
lx
LIST OF TABLES (Cont.)
TABLE
Page
23
The analyses of the correlation ofmotive variables with the adoption of 68
the herbal cosmetic products by one-way analysis of variance
and t-test
24
The analyses ofthe correlation of socio-demogaphic variables and
motive variables with the adoption of herbal cosmetic products
by analysis ofvariance
25
The analyses of the correlation of socio-demographic variables and
motive variables with the adoption ofherbal cosmetic products
by multiple classification analysis ( MCA.)
Copyright by Mahidol University