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14 Pages·1999·0.14 MB·English

Studying the Sense & Respond Model
for Designing Adaptive Enterprises,
and the Influence of Russell Ackoff's System of Thinking
David Ing
Marketing Scientist
IBM Corporation
Advanced Business Institute
Route 9W
Palisades, NY 10964-8001
U.S.A.
&
IBM Canada Ltd.
3600 Steeles Avenue E., H7/980
Markham, Ontario
Canada L3R 9Z7
Toronto: [phone]
Internet: [email protected]
May 5, 1999
Extracted from the Proceedings of the Conference to Celebrate Russell L. Ackoff, and the
Advent of Systems Thinking, Villanova University, May 4-6, 1999, pp. 111-119.
Full conference proceedings are available at http://www.villanova.edu/~ackoff/ .
IBM Advanced Business Institute
at Palisades, New York
Business Applications of Systems III
ytisrevin Uavonalli V,iwadja Ndammaho M:rotaredo M

1. "Structural Process Improvement at the Naval Inventory Control Point.",
.tne m e ryg,e taltrin lnola iefaMyhCurcQarGuB
2. "Studying the Sense & Respond Model for Designing Adaptive
Enterprises and the Influence of Russell Ackoff's System of Thinking."
David Ing, IBM Advanced Business Institute.
3. "Implementation of Learning & Adaptation at General Motorsydn e"W.
.n oit aro ps rr oolCta or Me,ns eeGloC

9
Villanova University Russell L. Ackoff Conference March 4-6, 1999
Studying the Sense & Respond Model for Designing Adaptive
Enterprises, and the Influence of Russell Ackoff's System of
Thinking
David Ing14
In the process of developing a system specification for the Sense & Respond
model -- an approach to strategy in which enterprises are designed as adaptive,
purposeful, open, social systems -- the author was directed to read Russell
Ackoff's writings. This article describes how reading The Democratic
Corporation, Creating the Corporate Future and On Purposeful Systems led to a
greater appreciation of the practice of enterprise design.
KEY WORDS: Sense & Respond, adaptive enterprise design, social systems,
purposeful systems
1. PURPOSE OF THIS ARTICLE
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2. HOW DOES A PERSON APPROACH A SYSTEM OF THINKING?
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14IBM Advanced Business Institute, Palisades, New York, U.S.A. Internet:
111
Villanova University Russell L. Ackoff Conference March 4-6, 1999
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1994, p. 21)
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3. S&R IS A STRATEGY FOR AN ERA OF DISCONTINUOUS CHANGE
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yraemf eort a koobup b 9 d-9ne-9ih1sil The Adaptive Enterprise: Creating and Leading
Sense & Respond Organizations. reohFti m yl e,mr een rva,teexwseo oheptrauipdem
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3.1 Strategy as planning is inappropriate if change is unpredictable
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112
Villanova University Russell L. Ackoff Conference March 4-6, 1999
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3.2 Systematic adaptation must occur both in the enterprise as a whole, and in its
parts
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3.3 Leadership provides the organizational context for the enterprise as a whole
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3.4 Coordination of teams occurs through a protocol of commitments with
accountabilities
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113
Villanova University Russell L. Ackoff Conference March 4-6, 1999
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3.5 An essential element of S&R is the design of an enterprise as an open system
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4. ACKOFF PROVIDED INSIGHT ON SOCIAL SYSTEMS, DESIGN &
PURPOSE
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15Haeckel (1995) cites Winograd & Flores (1986) as the source for concepts about speech acts, and Scherr (1993) as
the source for application in business
114
Villanova University Russell L. Ackoff Conference March 4-6, 1999
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4.1 The Democratic Corporation led to an understanding of social systems
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.denifed
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" ganr ie.fz soie 0shg8 ntn9eywi1htor tid unyr"ddInae alnnm uiiypllocepetdanutrofnu
115
Villanova University Russell L. Ackoff Conference March 4-6, 1999
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4.2 Creating the Corporate Future led to an understanding of design of systems
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. rsnc neeoihetahm im csshtoss oeioutoces nrhhjtc usoawtuuecicodssheoiiTrrdppretne
:s le artf e uxofdeteo ih atrtenn ehoedt ccnsauelkpat
yr ayslsle acdu eeds nii trfvsiuiiruotdesf nn hrteiepu ndhopkeiTseioeclrniGahp
t nte n mf erpo:io on cfelayihemlftv efevudist cdenlaloc truth, plenty , good dna
beauty.
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ftoius r .ue 3phT good e hsti ethical-moral n oi t. cyfntouefic os]....[
ftoius r .ue 4phT beauty e hsti aesthetic no i.t ycftnoeui fc f of,so1k8c9.A1p(p
38-39)
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purpose.
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:eu ses rl ee euptsfpeerpoadoyrreehnthahptetT
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.gninnalp
2. Objectivesdo inerihe htpnt ii t ta w: csoate eedthtwo tspntadooxenhet
ed hver hdc eno,t cr i ein frudiaehewlanebnhwwwp elitawooobpaathttlta
ss e ern lgisboh i i rtdesdpiehsownt.oinrpraoelfpp
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Villanova University Russell L. Ackoff Conference March 4-6, 1999
3. Idealshc ishdwra wteoultbbania t dt oeaetvnbeui let eras :bahdetns eoht
s seee v wree gglisnobliiri erpsdbu sndroaept f edadheotni.nrraeolpfp
et gsvhl n elg loi,pou fatn syvo ton.dtn mua s ni,oblfete1dPfoi8 l.od9epk1scA(
63)
de sns egt s oa rrn a lee sse oiidheehreeastfuentbdtphoeno qBooxTdRen&epmeSrseR
e s t ognsp nearf,im uosnneeepnaithhofa ttietdsdse st.e als,ntarai eel ndviiiecwaofH
n e se.twdnteeegmb a tl r,iay ueme lsogm dslucnoniiaonacI uuehe sncheuitcta nffoocsid
rd nel sa huyl he to ta nestbeahhynuraddr rsclidea oer(inaivmsihohotvoirtfwrieedpcni
d er noy, dnfa )ds oame nnueilb toahhrpsr ztteaosriphaars eo ay hy-wsreeyanfarodtibra
dneeez hhinw t ngnsaia sgsceere bnodl iee .sr vesurerkb oluef -teoe hcwheguthirThts
egnahc si nev.eretaerg
de ty s b ees en lsgedhgrenguntie o deuqosr&feoSsipe almnsdeihehhcRtWet
s e,ydgli n nv eietriodavnhne areintetmt pttartores clearesenaPflfcogirfhgeitutdsnI
d sls.slus dse oee e e d,hnbyghndorsebdc irmaetuisal hejhuduftlwb ncopnaimIttosrcap
gsn e iggd n t nnin eessiivo necennnoidawrrannrtntueeaapaaeotMllibsnPPteinRereffid
.hc a"o lrnlp e epne eeSaownhs -itItndldtee ne ncbS&oddanapon -ismaeetehksRtaiMd"
,n osin ta dae lezmeltiretn aSiad-mgn dmralnooaacn- oesi ketacidMr deueatorrasatceorlla
r enmo oiftto sa dutn, eccod es epothagpuintbn xreifee mnopeenhc atntl eapemhmtoc
.sr ee sdcmstn ion softte &ne po asSlIursnmu a qee aeceu,ehRahthtdrttstcnayaarsmed
dsseee hisrysn tnoa iieiofm ,lvlp e nb iisabeoaetbegithaarnts tnpaaefrarzoecitnlaagro
s de ,eideh te ccei l dntrlyrbtnaaa ilamuavprbnlebdseaousaitpdstdfaoanacme matimmoc
.d eryn ebisnmaa eothaetbbsouc
4.3 On Purposeful Systems provides final definitions for purpose, function and
structure
neIhta s n, lofhlifte toiseakwsccc uniAlRen asufnbmoomsorcep On Purposeful
Systems s e vs r alee dash.rn tgoinmnw foeis tkifsn ho yitysholtN n sosikirhotw
,d ts e t lnnde usuoaimnsbusic vo ieoet fosnlrr iyo ripoenlsapmghietaitftixreuedlosba
.gnid nat ss,drAen,e l undnnpsoog noa mmtfinuiraeositoxtreaafespdg iya cslelrupfpa
tce.f lft aecsi-uitdd nnodearns-pase- esrnnueoeacie cutwedcthonetribptsid
t nreoi fc ennniss raA ftu kot nfnasacotiuecioa nismern nnbeaaio bcrfmiouvnne
esu anca ka o ,-e- l rpnsy.omisdlfaenix laoearss ]e.t.a.w.[
.t c] e .tf. c f. hus e.,csdi.le-[ niao.as enrhwr. iafsAowpaccouc-eaarpcescudorP
t nreo ifn, cak riass e fo iuyc ffnh rutou w taadusn,oosobnaksht sriatseepoibcen
.tcudo rfpfokc A&( y r,e2m7E9 1.p)22
neIht s setyngzalanihnmi stoue la"hbe ehs ,ekpndlvcme neeeeS&odtapoSHsmeR
s ny s ho g,dsciro" aa fiteleo eeohsholto lhwetn btwtuehnaeqhcatn wecn etudbolcecha
. seel m brro draoic"letfets su d nhuietoeisutohrnhbsaoT aesnctwgocntacaefgoislletni"
sldanuadi vl ian dnosno ieI if ts htofasegc ona hundilnntouemCaarFva "chlxetoebser
s tyenarema g wsa ttefafnfh o i ot, s"myk2 & srr c7h.mee,A9cpetm)(1iteE9hsd2wyS
s,ar eog yrinelevilnhakpowheoee eebsgrp-naliak o e egrert-oseai-hrtlttlaisuoenmgomed
e.e rlvnoua of f hdies e fetrg n,se oicenhaloesfnh itmlpraiiteeiuirfsthbWhwusstpaildc
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Villanova University Russell L. Ackoff Conference March 4-6, 1999
elrla iwtwtnfe og. si esl el elthbd hrcesTalycoitot ueifonmn eohhhiudbhtwcolscecha
doetm n myt.ieal is vr nsgenagyolnhahobaitmroeupgbh
sA c ,iak mreeordwoamca On Purposeful Systems s n osi etoodastitlviaoecrhpt
d te.xcg eun nagtdidin no keisorsncdi cpiin ahehhete rTtuarsu lhathfthatn rlifeaoteiwl
la r ysert rnoe neefieik G chnr ,otiednShhnat tam hohkecc rhirtfothusowwheCW
hscm redatle.susdyoeeScRt aeibcerppa
5. ACKOFF'S SYSTEM OF THINKING IS RIGOROUS, BUT OPEN
sse ndies cu n nBg d iean ,e nhhvif8toottd no9 ntiiAt n9I i twAei1soaihgapstewpobap
, deee trth sue atsethhiilutiw ccwo qatIgroodihs nastnntneiesahIv tsacanceeheurtedbnoc
.dl e sed r t ehd nhaedcstoew ott eunn mhetIpif&ideo dtfhswAlnSmeagepobhiRpcma
)n of fil s ot elteeig-se p shs n -mkenedntirificvocn euotoheeno&Sq(satopneHScsiteR
s'f f tmro t no akn u wle relceoodoeresfsiAttbn hdehanmf aoroftweio&pomfSssiedR
: ed, mefto mf o clionhe lakc b ee lcadI-ddvstcA ol"-aiesaxurueatuheoporsSRtyphas
"l!lfefsoskucRA
ne eswetcenber elfafciid h ttps nA oi ,insheeo iottmpe l ai hIieitethvcm paeoohrctppa
, yes lveh tauc,nhqu n aissedgt tnas eiuerhndzsbroce n ieopeS&odlDmmtpnaisaeedRI
.f fl o ltk l eccr esd seAo dekknr sp feehcraefushvnte otoReteiaawarotaHebSgrg
tsnnea reyhyembclfi tfhndhiwa egddh tin ,gy sleydueeesaeohvgm vhtageethubilshAca
e c tfi dnot fee c enotm eaehisedmrhtev naptro -yeserhee-etpthrhnmotatiib
, tssn ne enosdem o iinl eeintraptgdtoa cpiaaiitcenrthnvnhueltaogtftumronmpceer
.yteicos
pi h es,rng eonshii it tk ttta ntc nsln iaeye aeIehrlmneeretiieah lrdmgtftnaaoifnam
.f f lo e lktm e ed ecai ylnsndsA nhsrcfen onsIiaanoee&paum ruwSsRoaotenneRobh
. l e dees, ndh nn w oot eono&e,p msSielw tsys ythleieaetasWohRmko wefanalgmagus
, ne owo. idlo t isturnrabuweioopr testn riuof ohbcienwgi
ACKNOWLEDGEMENTS
d i ,dvgsn a ude a,dDro no ellcoDeoJnkeuM h hm aikoetkTmoIlcwvuniteeaaSathHSt
w le ,uins fvo sdtei gen hrtnncarrgai iooiu penrfeoaihrphhg ctattarrieeoitltferrhaAtp
.elci ts srintahontemmoc
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Villanova University Russell L. Ackoff Conference March 4-6, 1999