the 2018 austin addy awards index of award categories

60 Pages·2017·55.92 MB·English

WELCOME TO THE 2018 AUSTIN ADDY AWARDS INDEX OF AWARD CATEGORIES:
WELCOME TO THE 2018 AUSTIN ADDY AWARDS 01 — Product or Service Sales Promotion 73 — Integrated Brand Identity Campaign
02 — Packaging 74 — Integrated Brand Content Campaign
Another Night Without Your Family. A show that pays homage to the 03 — Point of Purchase 75 — Online/Interactive Campaign
dedication to creating great work. 07 — Brochure 79 — Copywriting
08 — Publication Design 80 — Logo Design
You can’t rush the big idea. It’ll arrive when it’s good and ready. In this 12 — Public Service Collateral 82 — Illustration
industry, late nights are part of the gig. Unfortunately, so are missed little 14 — Advertising Industry Self Promotion Brand Elements 83 — Still Photography
league games, cancelled dates and laptops on vacation. When the idea 15 — Direct Marketing & Specialty Advertising 84 — Art Direction
does finally come, if it’s big enough, you just might win an Addy. 16 — Special Event Materials 85 — Cinematography
17 — Magazine Advertising 86 — Animation, Special Effects, or Motion Graphics
The competition this year was one of our largest. The judges were some of 21 — Branded Content & Entertainment 87 — Video Editing
the best creatives in our industry and the cream has risen to the top. Tonight, 23 — Advertising Industry Self Promotion Print 88 — Music
we celebrate and recognize the work of these dedicated professionals and 24 — Guerrilla Marketing 91 — Interface & Navigation
also want to say “Thank You” to all of your families for sharing your talents 25 — Installations 92 — Responsive Design
(and your time) with all of us. 27 — Poster 96 — User Experience
28 — Outdoor Board 97 — Data Driven Media
It takes great effort and coordination by many volunteers to put together 30 — Site 98 — Innovative Use of Interactive/Technology
the awards show. Thank you to our AAF members and contributors who put 31 — Out—Of—Home Campaign
in countless hours to make all the stages of the awards show successful. 34 — Pubic Service Ambient Media
37 — Websites
Thank you for being a part of this year’s celebration. Congratulations to the 38 — Social Media
award winners, and best of luck to all of you in the District and National 39 — Apps
Addy competitions. 41 — Web Campaign
45 — Branded Content & Entertainment for Online/Interactive
Enjoy the show. 46 — Public Service Online & Interactive
49 — Radio Advertising – Regional/National
52 — Television Advertising – Regional/National
Carrie Stein 55 — Internet Commercial
Austin Advertising Federation President 58 — Branded Content & Entertainment For Online Film,
Video, & Sound
61 — Branded Content & Entertainment Campaign
66 — Public Service Television
68 — Public Service Online Film, Video & Sound
70 — Public Service Campaign
71 — Advertising Industry Self Promotion Film, Video, & Sound
72 — Integrated Advertising Campaigns
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A special thanks to all of our volunteers, vendors and sponsors who make the Austin ADDYs possible every year.
We appreciate all of your contributions.
GOLD CLUB SPONSOR
SILVER CLUB SPONSOR
COMMITEE CREATIVE EVENT PHOTOGRAPHY
Carrie Stein; President Erika Gilbrech; Copywriter Sean-Paul Westfall; Associate Creative Shane Matula; Designer Marissa Barrera
Debra Cleveland; Operations Manager Matt Carlsen; Website Chair Director David Mead; Photographer Rebecca Chen
Lauren Nugent; ADDY VP Chair Susy Horrigan; President Ad2 Barry Brothers; Senior Art Director Ron Rendon; Producer
Neven Simpson; ADDY Committee Lead Karen Goumakos; Communications Co-VP Matt Adamiak; Junior Art Director Ariel Quintans; Editor TALENT
Deborah Magnuson-Elliott; Past President Mia Vieira; Communications Co-VP Scott Youngblood; Senior Copywriter Candi Clem; Voiceover Talent
Mike Wiebe, Emcee
Karen Goumakos; Communications VP Diane Bell; Graphics Department Director
DJ Gatsby, Jon Simon
Sarah Garcia; Email/Social Chair Jennifer Siegel; Account Manager
ADVERTISING JUDGES DESIGN JUDGES DIGITAL JUDGES
KASH SREE MONIQUE GAMACHE RACHEL BEEN
EXECUTIVE CREATIVE DIRECTOR, GYRO DESIGN DIRECTOR, PARTNER, WAX CREATIVE DIRECTOR, GOOGLE
CARLOS RICQUE KEVIN SHAW IVAR EDEN
SENIOR VICE PRESIDENT, CREATIVE, DIGITASLBI OWNER, STRANGER & STRANGER FREELANCE CREATIVE DIRECTOR
DAWN MCCARTHY INGRED SIDIE KAI FANG
CREATIVE DIRECTOR, OWNER, LITTLE C, BIG C PRINCIPAL, DESIGN RANCH EXECUTIVE CREATIVE DIRECTOR, OGILVY
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BEST OF SHOW ADVERTISING
BEST OF SHOW ADVERTISING – YETI FLAGSHIP
25A — Single Installation, Out-Of-Home Installation
McGarrah Jessee
James Mikus, CCO; Tim Cole, CD/AD; Derek Bishop, CD/CW; David Kampa, Design Dir.; Eric Erickson, Design Lead; Colin Lapin, CW; Patrick Girts, CW; Riley Shine,
AD; Aimee Roberge, Designer; Howard Shows, Designer; DJ Sherman, Designer; Sam O’Brien, Designer; Lauri Johnson, Designer; Rod Martin, Integration Dir.; Austin
McKenna, Group Acct. Dir.; Lucas Lane, Acct. Dir.; Ryan Kitchens, Account Exec.
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STUDENT BEST OF SHOW ADVERTISING
BEST OF SHOW ADVERTISING – TALKSPACE - MOBILE THERAPY
S07B — Magazine Advertising Campaign
The University of Texas
Sabrina Lau, Art Director/Copywriter; Ryan Romero, Instructor
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BEST OF SHOW DESIGN
BEST OF SHOW DESIGN – WHATABURGER TRAY LINERS
03A — Point of Purchase - Counter Top
McGarrah Jessee
James Mikus, CCO, David Kampa, Design Dir.; Michael Anderson, CD; Kevin Dunleavy, CD; Erica Ellis, Design Lead; Elliot Nordstrom, CW; Patrick Girts, CW;
Jessie Farris, AD; Jeff Ross, AD; Riley Shine, AD; Jenna Foster, Photographer/Production Artist; Michelle Handsford, Production Artist; Robert Stolusky, Production
Artist; Chandra Eklund, Production Artist; April Curtner, Production Artist; Sara Hahn, Production Artist; Chelsea Lish, Acct. Exec.; Hannah Wheeless, Acct. Coord.;
Lauren Heffern, Acct. Dir.; Brett Eaton, Grp. Acct. Dir.
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STUDENT BEST OF SHOW DESIGN
BEST OF SHOW DESIGN & JUDGES CHOICE – PATAGONIA COMFORT ZONE
S21 — Integrated Consumer Campaign
Job Propulsion Lab
Jake Webber, Copywriter; Christopher Ganz, Art Director; Bart Cleveland, Instructor School: Job Propulsion Lab
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BEST OF SHOW DIGITAL
BEST OF SHOW DIGITAL – POPEYES CRAVE OFF

45 — Branded Content & Entertainment for Online/Interactive
GSD&M
Jay Russell, CCO; Tom Hamling, Group CD; Tim Eger, Grp. Creative Officer; Jeffrey Butterworth, CD; Kate Griffiths, Sr. AD; Alexandra DiBucci, Sr. CW; Chelsea Davis,
Assc. Dir. Social Media; Jessica Lee, Social Media Specialist; Sara Y. Rosales, Proj. Mgnt. Sup.; Amanda Traversi, Sr. Digital Prod.; Carrie Hines, SVP/Grp. Acct. Dir.; Brett
Meldrum, Account Dir.; Soumya Ramakrishnan, Account Dir.; Evan Walker, Asst. Media Dir.; Phillip Joyner, Associate Media Dir.; Mystie Pineda, Asst. Prod.; Jacob Stern,
Editor/Videographer; Ryan Miklos, Digital Prod. Daniel Sparkman, Acct. Mgr.; Jay Esteves, EX Strategist;
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Step 2
STUDENT BEST OF SHOW DIGITAL
Airbnb Sweden App
Step 1
Airbnb Sweden: At Ikea stores, an
Airbnb scan code is posted in front
of certain room displays on an iPad.
The iPad can be used to view the
simulation and it also walks shoppers
through the steps of downloading the
app on their smartphones with the
incentive of winning a trip to Sweden.
Step 5
In-App Features: Shoppers see where in
Sweden the room is located and book
the room on Airbnb through the app.
Step 4 Step 6
Airbnb Sweden Simulation Book experience: Users login or create
an account to book their trip.
BEST OF SHOW DIGITAL – AIRBNB SWEDEN

S15B — Advertising & Promotion, Web Campaign
Job Propulsion Lab
Justin Perez, Art Director; Nicole Streeter, Copywriter; Lauren Pruitt, Copywriter; Zac Lawrence, Art Director; Bart Cleveland, Instructor
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SALES & MARKETING
GOLD - LTC - CELEBRATION OF THE TACO BAGS A A
02 — Packaging, Single Unit
Agency: Ampersand Agency
Erika Gilbrech, CD/CW; Jose Canales, CD/Designer; Samantha Hinrichs, Asst.
CD/Designer; Doug Irving, Sr. Writer; Gabe Guerra, CW; Cindy Montgomery,
Strategy; Jeff Montgomery, Strategy; Mario Solis, Acct. Dir.; Alexandra Hagan
Barba, Sr. Acct. Exec.; David Pickering, Proj. Mgr.
A
GOLD - CELIS BREWERY PACKAGING - RASPBERRY B B
02 — Packaging, Single Unit
Agency: Ampersand Agency
Samantha Hinrichs, Asst. CD/Designer; Omar Jimenez, CW; Gabe Guerra, CW;
Luke Woody, Designer; Jeff Hopkins, Designer; Jen Moczydlowski, Designer;
Josie Wilken, Sr. Acct. Exec.; Alexandra Hagan Barba, Sr. Acct. Exec.Mario
Solis, Account Dir.
GOLD - SHINER GOLDEN ALE PACKAGING C
02B — Packaging, Campaign
Agency: McGarrah Jessee
James Mikus, CCO; David Kampa, Design Dir.; Kevin Dunleavy, CD; Meredith
Callaway, Designer; Kristin Youngblood, Acct. Supervisor; Maureen McCarthy,
Acct. Exec.
GOLD - WHATABURGER TRAY LINERS D
C D
03A — Point of Purchase - Counter Top
Agency: McGarrah Jessee
James Mikus, CCO; David Kampa, Design Dir.; Michael Anderson, CD; Kevin
Dunleavy,CD; Erica Ellis, Design Lead; Elliot Nordstrom, CW; Patrick Girts, CW;
Jessie Farris, AD; Jeff Ross, AD; Riley Shine, AD; Jenna Foster, Photographer/
Production Artist; Michelle Handsford, Production Artist; Robert Stolusky,
Production Artist; Chandra Eklund, Production Artist; April Curtner, Production
Artist; Sara Hahn, Production Artist; Chelsea Lish, Acct. Exec.; Hannah
Wheeless, Acct. Coord.; Lauren Heffern, Acct. Dir.; Brett Eaton, Grp. Acct. Dir.
GOLD & JUDGES CHOICE -HITCH BANDANAS E
15 — Self-Promotion Direct Marketing & Specialty Items
Agency: GSD&M
Hitch Bandanas; Marc Ferrino, Design Director; Ben Harman, Designer; Dustin
Coffey, Designer; Steve Wolf, Designer; Greg Thomas, Designer
E
SILVER - YETI SALES CATALOG F
01A — Catalog;
Agency: McGarrah Jessee
James Mikus, CCO; Tim Cole, CD; Derek Bishop, CD/CW; Eric Erickson, Lead
Designer; Howard Shows, Designer; Sam O’Brien, Designer; Patrick Girts, CW;
Andrea Cruz, Acct Director; Casey Williams,
Acct Exec; Nicole Truly, Photographer/Production Artist; Brian Grossenbacher,
Photographer; Chandra Eklund, Production Artist; Robert Stolusky, Production
Artist; Yvonne Cullinan, Quality Assurance; Beth Bond, Quality Assurance
10 F