hamlyn / the 10- minute facelift^ lessen the signs of ageing the natural way Tessa Thomas Boston. MA 02116 °\ v..AW? the 10-minute facelift Lwm v,ma 1 hamlyn the 10-minute facelift Tessa Thomas I ExecutiveEditor:JaneMcintosh ExecutiveArtEditor:GeoffFennell Photographer:BillReavell Stylist:ClaireHunt ProductionController:LisaMoore ISBN 60059685 FirstpublishedinGreatBritainin Allrightsreserved.Nopartofthis 2000byHamlynanimprintofthe publicationmaybereproduced, OctopusPublishingGroupLimited, storedinaretrievalsystem,or 2-4HeronQuays,London,E144JP transmittedinanyformorbyany means,mechanical,photocopying, Copyright©2000OctopusPublishing recordingorotherwise,withoutthe Note:Massageandfacialexerciseshouldnotbeconsideredasa GroupLimited permissionofthecopyrightholders. replacementforprofessionalmedicaltreatment;aphysicianshouldbe consultedinallmattersrelatingtohealthandespeciallyinrelationtoany DistributedintheUnitedStatesand ACIPcataloguerecordforthisbook symptomswhichmayrequirediagnosisormedicalattention. Careshould CanadabySterlingPublishingCo..Inc. isavailablefromtheBritishLibrary betakenduringpregnancy,particularlyintheuseofessentialoilsand 387ParkAvenueSouth,NewYork, pressurepoints. Essentialoilsshouldnotbeingestedandusedforbabies NY 10016-8810 PrintedinChina andchildrenonlyonprofessionaladvice. contents Face values e 20 Getting in touch 46 Keep your face fit itat 70 Clean up your act 90 Feed your face 9 102 Is your skin thirsty 114 Give yourself a treat 126 Index Acknowledqements 128 4 .4 » m % es Wl w >* A n. / / face values 7 ace facts Yourfacedoesn't take up much space. Ofthetwo square metres of Howcoulditbeotherwise?Theskinisthebody'sonlyvisibleorgan skin that contours the body, that covering the face accounts forjust and the face its most exposed part. Ever open to the elements, it four-and-a-half per cent. Yet it attracts more attention, generates registersthepassing ofeveryseason. more concern and fuels more commercial enterprise than any other Theface isalsothemostexpressivepart ofthebody, capableofa part ofthe body. Britons spend an estimated £760 million every year wider range of movements than any other, and it rarely rests. If you on skincare products. They include sun and cellulite creams, body havefoundyourvocationasaprofessionalgurnerorhappilysuperan- lotions and toners. But. despite its disproportionately small surface nuated grandparent, the resulting wrinkles are of little concern. But if area, morethanhalfofthat moneyisspentonproductsfortheface. you'reanordinarymortalsensitivetothepassingoftime,thelastthing Yet the imbalance somehow makes sense. For every face tells a youwant is adaily reminderof its speed asyouflickonthe light over story. Likethecoverofabook, itannouncestheinteriornarrative.The thebathroom mirror. uniquefeaturesthatafacedevelopsthrough accidentsofinheritance Thefurrowswithwhich ittauntsyou arenowlessapersonal afflic- and experience, be they laughter lines or wilting eyes, offer myriad tion, moreacollective institution. Asthepopulationagesmorerapidly insights intotheinteriorlifeoftheirwearer. than ever before, creases and jowls are becoming the norm. You Insomeculturesitssignificancegoesfurther. FortheJapanese, the might think that would make them more acceptable - that they may facecontains manyoftheacupressurepointsthroughwhichenergyis be regarded as the acceptable face of seniority, symbols of wisdom activated and channelled. The Chinese set store by the ancient art of and experience. But in a world in which the cult of youth stubbornly 'facereading', inwhichthefacialfeaturesandskinreflectthecondition reignssupreme, theyalsosignifythe passing ofopportunity, sexuality of the body's vital organs. Proponents of the Indian practice of and beauty. The British poet John Keats (1795-1821) famously ayurveda hold that one ofthe body's seven energy channels is in the asserted that beauty is truth and truth beauty: the word truth could jaw. Westerners may lack a formal system but they can never resist todaybesubstituted byyouth. carryingouttheirownanalysis,consciouslyorotherwise. 'I'mhopeless So now, instead ofconferring prestige, ageing skin denotesdecay withnames, but I neverforgetaface,' isauniversal refrain. andseniorcitizensfindthemselvesclassifiedaswrinklies. Despitethe Whatever the cultural slant, our face is interpreted as the most adoption by beauty companies of older muses, even the fortysome- graphic representation of the person we have been and the one we things are made to feel way past their aesthetic prime. No wonder are, in body and soul. Yet most significantly, perhaps, it reveals our American dermatologists, keen not to offend potential clients, have age. Astheyears pass, thepictureonthecoverofthe book isnot so beguntorefertowrinklesasdermatologiccorrugations. much sketched asetched-inwrinkles, creases, sagsand bags. The But such euphemisms convince no one. People are flocking as mostpublicpartofourskinagesmorequicklythananyother. never before to clinics, chemists and beauticians in search of ready- to-wear cures. Plastic surgeons, pharmacists and laboratory techni- ciansincosmeticshousesarethenewgurus,towhompeopleentrust theirfragileand ephemeral looks. Rejuvenation has becomethe holy grailofthebeautyindustry. True, it has always been a female preoccupation and one considered worth a risk. In the 17th century, daring (or ugly) women would remove their surface skin with oil of vitriol - with some disastrous results. In its modern incarnation as the facial peel - or 'resurfacing', asitspolitepractitionersprefer- theprocedureismore scientific and controlled, but barely less painful or crude. Four centuries of preoccupation and experimentation and we have still failed, despiteeveryeffort, todiscoverafail-safefacelift. But inanageofsuch rapidtechnologicaladvance, consumersare constantlypersuadedthatnewlysynthesisedchemicals,cutting-edge technology or state-of-the-art surgery will help rejuvenate their skin. Alt: ough noneoffersan instantoreasysolution (and weknowit), we are spending more than ever on all types of anti-ageing treatment, whetherthey involvedipping ourfingers intoapot marked rejuvenat- inggel orundergoingdaysofdiscomfortafterassaultbylaser. Ultimately, neitherwill satisfythe self-consciousconsumer, pnmed toexpect instant resultsbutwhounderstandsneithertheskinnorthe technologythat promisestostraightenitout. Inaseductiveandlucra- tivemarketthat isdrawinginmoreclientsbythe •sar, itpaystoknow. 8
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