Description:Examines the major theories and debates surrounding the production and reception of television over the years. This title considers the role and future of this powerful medium. Book Cover; Title; Copyright; Contents; Acknowledgments; Introduction: The Televisual Sublime; 1 Television Theory: Tv Studies 1.0 And 2.0; 2 Television Institutions; 3 Content; 4 Audiences; 5 How To Do Tv Studies 3.0; Conclusion; Bibliography; Index