TEFL Tourism TEFL Tourism Principles, Commodification and the Sustainability of Teaching English as a Foreign Language Hayley Stainton CABI is a trading name of CAB International CABI CABI Nosworthy Way 745 Atlantic Avenue Wallingford 8th Floor Oxfordshire OX10 8DE Boston, MA 02111 UK USA Tel: +44 (0)1491 832111 Tel: +1 (617)682-9015 Fax: +44 (0)1491 833508 E-mail: [email protected] E-mail: [email protected] Website: www.cabi.org © Hayley Stainton 2019. All rights reserved. No part of this publication may be reproduced in any form or by any means, electronically, mechanically, by photocopying, recording or otherwise, without the prior permission of the copyright owners. A catalogue record for this book is available from the British Library, London, UK. ISBN-13: 9781786393227 (Hardback) 9781786393234 (ePDF) 9781786393241 (ePub) Commissioning Editor: Claire Parfitt Editorial Assistant: Tabitha Jay Production Editor: James Bishop Typeset by SPi, Pondicherry, India Printed and bound in the UK by Severn, Gloucester. Contents 1 Introduction 3 TEFL Tourism 3 Historical Context of Niche Tourism 4 The Postmodern Tourist 5 Operators, Communities and TEFL Tourism 6 A New Approach 7 2 The Global TEFL Tourism Industry 9 Defining TEFL Tourism 9 A New Global Agenda 11 TEFL Opportunities Worldwide 14 Regulation of the Sector 21 3 TEFL Tourism as a Form of Niche Tourism 33 Situating TEFL Within the Context of Niche Tourism 33 The Work-leisure Binary 36 Volunteer Tourism as a Macro 39 Cultural TEFL Tourism 44 Philanthropic TEFL Tourism 46 Pro-poor TEFL Tourism 47 Educational TEFL Tourism 50 Adventure TEFL Tourism 52 Gap Year TEFL Tourism 54 4 The Commodification of TEFL in the Context of Tourism 59 TEFL in a Capitalist World 59 The TEFL Business Model 66 The TEFL Package 74 Tourism Rhetoric 75 5 The Education Paradox 81 Developed vs Developing-world Teaching 81 Ethnocentric Perceptions 83 v vi Contents Pedagogy and Teaching Practice 84 The Definition of ‘Teacher’ 90 TEFL Training and Qualifications 91 Teacher Skills and Suitability 97 6 The Sustainability of TEFL Tourism 103 TEFL as a Tool for Development 104 TEFL Tourism as a tool for Poverty Reduction 109 The Impacts of TEFL Tourism 112 Ethics within TEFL Tourism 125 7 The TEFL Tourist – Who, What and Why? 127 TEFL Tourist Characteristics 127 TEFL Tourism Motivations 129 TEFL Typology 135 8 The Future of the Industry 143 Future Growth of the TEFL Tourism Industry 144 Lessons Learned from the Niche Tourism Umbrella 147 Guidelines, Regulations and Mindfulness 149 Concluding Remarks 150 References 153 Index 165 1 Introduction The burgeoning globalisation of the world nowadays – arguably the biggest service indus- economy has seen societal English-speaking try worldwide. While there is ample evidence of capabilities increase in importance throughout the amalgamation of the two concepts of TEFL many countries. Similar to other associated and tourism, as demonstrated throughout the industries such as volunteer, responsible or sus- chapters of this book, the majority of existing tainable tourism, the focus of teaching English research revolves around pedagogical practice as a foreign language (TEFL) has in many cases or development agendas. It is this gap in the lit- shifted away from its traditional altruistic and erature which inspired the production of this philanthropic perspective, where education was book, with the ambition of raising awareness in the priority, to a postmodern commercialised both academic and non-academic communities commodity, acting as a resource that can be pro- of the benefits and pitfalls that the tourism ele- duced, controlled, distributed and valued. ment may present. Essentially a combination of the notions of The English language has become an inte- tourism and English language teaching, TEFL gral part of world society, with many destinations tourism is introduced in this book as a micro- putting significant focus on the expansion of niche tourism form designed to satisfy the this as part of their development agendas. demands for English language teachers around Enhanced English language capability opens up the globe. Through demonstrating parallels be- an array of doors for a destination in terms tween TEFL tourism and other alternative tour- of economic and social development. This book ism types, such as volunteer tourism, a number outlines the role that TEFL tourism plays in of cautionary approaches are advised in order to modern-day capitalist society. It is estimated that facilitate appropriate sustainable management by 2020 there will be over 2 billion English lan- of the TEFL tourism industry. guage learners (British Council, 2014), and with this brings insatiable demand for teachers. This presents one of the most significant chal- TEFL Tourism lenges to educators and citizens across the globe and many destinations are now looking towards The limited academic reference to TEFL and its tourists to fill employment gaps. links with tourism to date is surprising, given Rooted in the concepts of tourism and the extent and importance of the English lan- TEFL, TEFL tourism is one of many emerging guage teaching industry worldwide and taking niche tourism forms available to tourists. TEFL into account the size of the tourism industry tourists vary considerably, as do all tourist types, © Hayley Stainton 2019. TEFL Tourism (H. Stainton) 3