Technological Innovations for Sustainability and Business Growth

363 Pages·2019·15.05 MB·English

by  Harjit Singh, Shahriar Akter, Alka Munjal, Harpal S. Grewal

Technological Innovations
for Sustainability and
Business Growth
Geetika Jain
UP Technical University, Lucknow, India
Harjit Singh
Amity University, Noida, India
Shahriar Akter
University of Wollongong, Australia
Alka Munjal
Amity University, Noida, India
Harpal S. Grewal
Claflin University, USA
A volume in the Practice, Progress,
and Proficiency in Sustainability
(PPPS) Book Series
Published in the United States of America by
IGI Global
Business Science Reference (an imprint of IGI Global)
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Library of Congress Cataloging-in-Publication Data
Names: Jain, Geetika, 1983- editor.
Title: Technological innovations for sustainability and
business growth / Geetika Jain [and four others], editors.
Description: Hershey, PA : Business Science Reference, [2020] | Includes
bibliographical references.
Identifiers: LCCN 2019012883| ISBN 9781522599401 (hardcover) | ISBN
9781799823056 (softcover) | ISBN 9781522599418 (ebook)
Subjects: LCSH: Sustainable development--Developing countries. |
Technological innovations--Environmental aspects--Developing countries.
Classification: LCC HC59.72.E5 H35 2020 | DDC 338.9/27091724--dc23 LC record available at
https://lccn.loc.gov/2019012883

This book is published in the IGI Global book series Practice, Progress, and Proficiency in
Sustainability (PPPS) (ISSN: 2330-3271; eISSN: 2330-328X)
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is new, previously-unpublished material.
The views expressed in this book are those of the authors, but not necessarily of the publisher.
For electronic access to this publication, please contact: [email protected].
Practice, Progress, and
Proficiency in Sustainability
(PPPS) Book Series
Ayman Batisha
International Sustainability Institute, Egypt
ISSN:2330-3271
EISSN:2330-328X
Mission
In a world where traditional business practices are reconsidered and economic
activity is performed in a global context, new areas of economic developments are
recognized as the key enablers of wealth and income production. This knowledge
of information technologies provides infrastructures, systems, and services towards
sustainable development.
The Practices, Progress, and Proficiency in Sustainability (PPPS) Book
Series focuses on the local and global challenges, business opportunities, and
societal needs surrounding international collaboration and sustainable development
of technology. This series brings together academics, researchers, entrepreneurs,
policy makers and government officers aiming to contribute to the progress and
proficiency in sustainability.
Coverage
• Global Content and Knowledge Repositories
IGI Global is currently accepting
• Sustainable Development
manuscripts for publication within this
• Knowledge clusters series. To submit a proposal for a volume in
• Technological learning this series, please contact our Acquisition
• ICT and knowledge for development Editors at [email protected] or
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• Socio-Economic
• Strategic Management of IT
• Eco-Innovation
• Outsourcing
The Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series (ISSN 2330-3271) is published by IGI
Global, 701 E. Chocolate Avenue, Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titles
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Titles in this Series
For a list of additional titles in this series, please visit:
https://www.igi-global.com/book-series/practice-progress-proficiency-sustainability/73810
Innovative Waste Management Technologies for Sustainable Development
Rouf Ahmad Bhat (Sri Pratap College, India) Humaira Qadri (Sri Pratap College, India &
Cluster University Srinagar, India) Khursheed Ahmad Wani (Government Degree College
Bijbehara, India) Gowhar Hamid Dar (Sri Pratap College, India & Cluster University
Srinagar, India) and Mohammad Aneesul Mehmood (Sri Pratap College, India & Cluster
University Srinagar, India)
Engineering Science Reference • ©2020 • 373pp • H/C (ISBN: 9781799800316) • US
$195.00
Global Approaches to Sustainability Through Learning and Education
Abdalmuttaleb M.A. Musleh Al-Sartawi (Ahlia University, Bahrain) Khaled Hussainey
(University of Portsmouth, UK) Azzam Hannoon (American University in the Emirates,
UAE) and Allam Hamdan (Ahlia University, Bahrain)
Information Science Reference •© 2020 • 350pp • H/C (ISBN: 9781799800620) • US $195.00
Cases on Green Energy and Sustainable Development
Peter Yang (Case Western Reserve University, USA)
Engineering Science Reference •© 2020 • 583pp • H/C (ISBN: 9781522585596) • US
$215.00
Intellectual, Scientific, and Educational Influences on Sustainability Research
Rosario Adapon Turvey (Lakehead University, Canada) and Sreekumari Kurissery (Lakehead
University, Canada)
Engineering Science Reference •© 2019 • 358pp • H/C (ISBN: 9781522573029) • US
$195.00
Driving the Development, Management, and Sustainability of Cognitive Cities
Kiran Ahuja (DAV Institute of Engineering and Technology, India) and Arun Khosla (Dr.
B.R. Ambedkar National Institute of Technology, India)
Engineering Science Reference •© 2019 • 337pp • H/C (ISBN: 9781522580850) • US
$225.00
701 East Chocolate Avenue, Hershey, PA 17033, USA
Tel: [phone] x100 • Fax: [phone]
E-Mail: [email protected] • www.igi-global.com
Editorial Advisory Board
Mandeep Gupta, EVC Ventures, India
Nishant Kumar, Amity University, India
Naman Sharma, EDII, Ahmedabad, India
Archana Shrivastava, Amity University, India
Hardeep Singh, Guru Nanak Dev University, India
Table of Contents
Foreword............................................................................................................xvii
Preface.................................................................................................................xix
Chapter 1
Customer.Analytics.Capabilities.in.the.Big.Data.Spectrum:.A.Systematic.
Approach.to.Achieve.Sustainable.Firm.Performance.............................................1
Md Afnan Hossain, University of Wollongong, Australia
Shahriar Akter, University of Wollongong, Australia
Venkata Yanamandram, University of Wollongong, Australia
Chapter 2
Enhancing.the.Sustainability.of.OER.Through.Context-Aware.and.Intelligent.
E-Learning.Systems.Specific.to.India...................................................................18
Shruti Tripathi, Amity University, Noida, India
Archana Thakran, Amity University, Noida, India
Monika Sharma, Amity University, Noida, India
Chapter 3
Role.of.Entrepreneurs.in.Promoting.Sustainability.in.India.................................30
Manish Nangia, National Institute of Fashion Technology, Delhi, India
Sonali Roshan Saldanha, National Institute of Fashion Technology,
Mumbai, India
Chapter 4
Technological.Innovation.and.Regulation.as.Determinants.of.Business.
Growth:.An.Institutional.FDI.Fitness.Theoretical.Framework.............................39
Nisha Goel, Amity University, Delhi, India
Hima Bindu Kota, Amity University, Noida, India
Gurinder Singh, Amity University, Noida, India
Monir Mir, University of Canberra, Australia
Bhawna Kumar, Amity University, Noida, India

Chapter 5
Role.of.Technology.and.Entrepreneurship.in.Economic.Development:.A.
South.Asian.Perspective.......................................................................................56
Amit Singh, Delhi School of Economics, India
Sheetal Maurya, Delhi School of Economics, University of Delhi, India
Chapter 6
Impact.of.Digitization.on.Commercial.Banking.Services....................................71
Preeti Garg, Amity University, Delhi, India
Chapter 7
Innovations.Through.Mergers.and.Acquisitions.in.the.Pharmaceutical.Sector....91
Abdul Wajid, Amity University, Uttar Pradesh, India
Kashif Hasan Khan, Ala-Too International University, Bishkek,
Kyrgyzstan
Harish Handa, Delhi University, India
Chapter 8
A.General.Approach.for.Financial.Quantification.of.Climate.Change.Risk.for.
Enterprises..........................................................................................................105
Mahesh Gangaram Kanak, Indian Institute of Management (IIM),
Lucknow, India
Sunita Purushottam, Treeni, India
Chapter 9
Sustainable.Business.Model.in.B2C.Online.Retailing:.An.Indian.Consumer.
Perspective..........................................................................................................147
Suhail Ahmad Bhat, University of Kashmir, India
Mushtaq Ahmad Darzi, University of Kashmir, India
Sami Ullah Bhat, University of Kashmir, India
Chapter 10
Managing.Identity.Through.Attire:.A.Theoretical.Framework..........................186
Kanchan Tolani, Shri Ramdeobaba College of Engineering and
Management, India
Sancheeta Pugalia, University of Technology Sydney, Australia
Archana Shrivastava, Amity University, India

Chapter 11
Efficacious.Study.of.Specific.Co-Creation.Policies.in.the.Healthcare.
Ecosystem:.The.Synergy.Between.Healthcare.Providers,.Policymakers,.and.
Seekers................................................................................................................199
Shagun Adlakha, Department of Commerce, St. Xavier’s PG College,
India & Rajasthan University, Jaipur, India
Deepak Chhabra, Maharshi Dayanand University, India
Rajat Vashistha, Department of Science and Technology, Vigyan Prasar,
India
Chapter 12
Engaging.Millennial.in.Corporate.Governance:.Indian.Perspective..................221
Rahul Mohare, Shri Ramdeobaba College of Engineering and
Management, India
Chapter 13
Sustainable.Development.Goal.3.Strategies.to.Take.a.Leap..............................231
Dimpal Vij, MMH College, Ghaziabad, India
Harjit Singh, Amity University, Noida, India
Chapter 14
Cultural.Influence.on.Employee.Behavior.Impacting.Organizational.
Sustainability......................................................................................................253
Palaniappan Thiagarajan, Jackson State University, USA
Manuel Garcia, Claflin University, USA
Chapter 15
Risk.Aversion.in.Management.Decision.Making...............................................270
Manuel Garcia, Claflin University, USA
Palaniappan Thiagarajan, Jackson State University, USA
Compilation of References...............................................................................283
About the Contributors....................................................................................329
Index...................................................................................................................336
Detailed Table of Contents
Foreword............................................................................................................xvii
Preface.................................................................................................................xix
Chapter 1
Customer.Analytics.Capabilities.in.the.Big.Data.Spectrum:.A.Systematic.
Approach.to.Achieve.Sustainable.Firm.Performance.............................................1
Md Afnan Hossain, University of Wollongong, Australia
Shahriar Akter, University of Wollongong, Australia
Venkata Yanamandram, University of Wollongong, Australia
Customer.analytics.plays.a.vital.role.in.generating.insights.from.big.data.to.improve.
service.innovation,.product.development,.personalization,.and.managerial.decision-
making;.yet,.no.academic.study.has.investigated.customer.analytics.capability.through.
which.it.is.possible.to.achieve.sustainable.business.growth..To.close.this.gap,.this.
chapter.explores.the.constructs.of.the.customer.analytics.capability.by.drawing.on.a.
systematic.review.of.the.literature.in.the.big.data.spectrum..The.chapter’s.interpretive.
framework.portrays.a.definitional.aspect.of.customer.analytics,.the.importance.of.
customer.analytics,.and.customer.analytics.capability.constructs..The.study.proposes.
a.customer.analytics.capability.model,.which.consists.of.four.principal.constructs.
and.some.important.sub-constructs..The.chapter.briefly.discusses.the.challenges.and.
future.research.direction.for.developing.the.customer.analytics.capability.model.in.
the.data.rich.competitive.business.environment.
Chapter 2
Enhancing.the.Sustainability.of.OER.Through.Context-Aware.and.Intelligent.
E-Learning.Systems.Specific.to.India...................................................................18
Shruti Tripathi, Amity University, Noida, India
Archana Thakran, Amity University, Noida, India
Monika Sharma, Amity University, Noida, India