Teach Yourself VISUALLY LinkedIn PDF
Preview Teach Yourself VISUALLY LinkedIn
LinkedIn ® Lance Whitney Teach Yourself VISUALLY LinkedIn® LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT Published by TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK John Wiley & Sons, Inc. AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT 10475 Crosspoint Boulevard LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO Indianapolis, IN 46256 WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL www.wiley.com MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY Published simultaneously in Canada NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN Copyright © 2014 by John Wiley & Sons, Inc., Indianapolis, Indiana RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. 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If this book COMPANY NAMES, MAILING, E-MAIL AND INTERNET ADDRESSES, PHONE refers to media such as a CD or DVD that is not included in the version you AND FAX NUMBERS AND SIMILAR INFORMATION, ALL OF WHICH ARE purchased, you may download this material at http://booksupport.wiley. FICTITIOUS. ANY RESEMBLANCE OF THESE FICTITIOUS NAMES, ADDRESSES, com. For more information about Wiley products, visit www.wiley.com. PHONE AND FAX NUMBERS AND SIMILAR INFORMATION TO ANY ACTUAL PERSON, COMPANY AND/OR ORGANIZATION IS UNINTENTIONAL AND Library of Congress Control Number is available from the Publisher. PURELY COINCIDENTAL. ISBN: 978-1-118-89036-3 (pbk); ISBN: 978-1-118-89045-5 (ebk); ISBN: 978-1-118-89028-8 (ebk) Contact Us Manufactured in the United States of America For general information on our other products and services please 10 9 8 7 6 5 4 3 2 1 contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993 or fax 317-572-4002. Trademark Acknowledgments For technical support please visit www.wiley.com/techsupport. Wiley, Visual, the Visual logo, Teach Yourself VISUALLY, Read Less - Learn More and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates. LinkedIn is a registered trademark of LinkedIn Corporation. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book. Sales | Contact Wiley at (877) 762-2974 or fax (317) 572-4002. Credits Acquisitions Editor Editorial Assistant Aaron Black Claire Johnson Project Editor Project Coordinator Martin V. Minner Patrick Redmond Technical Editor Ben Schupak Copy Editor Gwenette Gaddis About the Author Lance Whitney is a freelance writer and reporter in the New York City area. For the past 20 years, he has written articles, columns, and reviews for a variety of technology publications and websites. He currently works for CNET as a freelance news reporter. He also teaches classes on personal technology, including one on how to use social networks such as LinkedIn. His first book, Windows 8 Five Minutes at a Time, was published by John Wiley & Sons in 2012. Throughout his varied career, Lance has worked as a writer and editor in advertising, marketing, and publishing. He also spent 10 years in the IT department at an international company where he handled everything from local technical support to global software projects. Author’s Acknowledgments I would like to thank my acquisitions editor, Aaron Black, for trusting me to write my second book for Wiley, following the first one in 2012. I would also like to thank my project editor, Marty Minner, for his advice, wisdom, and partnership in helping me complete this book. I’d like to thank my technical editor, Ben Schupak, for all the time and labor he put in testing the many steps detailed here. And finally, I’d like to thank my copyeditor, Gwenette Gaddis, for her sharp eye and helpful feedback. This book is dedicated to my wife Cely and to my parents. How to Use This Book Who This Book Is For 3 Icons and Buttons This book is for the reader who has never used this Icons and buttons show you exactly what you need to particular technology or software application. It is click to perform a step. also for readers who want to expand their knowledge. 4 Tips Tips offer additional information, including warnings The Conventions in This Book and shortcuts. 1 Steps 5 Bold This book uses a step-by-step format to guide you Bold type shows command names, options, and text easily through each task. Numbered steps are actions or numbers you must type. you must do; bulleted steps clarify a point, step, or optional feature; and indented steps give you the 6 Italics result. Italic type introduces and defines a new term. 2 Notes Notes give additional information — special conditions that may occur during an operation, a situation that you want to avoid, or a cross reference to a related area of the book. CHAPTER 3 Get Introduced through a Connection Building Your Network How can you connect with someone you do not know directly? One of your current connections Note: If the person is a 2nd-degree who knows both of you may be able to help through an introduction. This o6ption does rely on the connection, you only need one good graces of one of your connections but is a useful option to expand your network beyond those person to serve the introduction. in your inner circles. Only five introductions are available with a free basic account. Icfo nthnee cpteiorsno,n y oisu ah 3avrde- dtoe grreelye on two go-betweens to ultimately pass along the introduction to its Get Introduced through a Connection recipient. 6 Type a subject in the Subject 1 Find a person you want to invite to line. 21 NoteyiMsn:eo a cTutythrh i eKoen nn ep“osteC.wwroso”no rnonker bcw“tyiS t wefhoai tlrwlhcohh wPo feimonor gp y Ploteehu oYe pwo sluaet ne” pt s 78 TtyCeyolilpucl ek tw hytaehon eust rh S tareoern eqgddue etRcs oeitnn qitnunreo etcdshtutei cob efnuid etw.tldoh nyt .o5 to connect must be listed as a 2nd- or LinkedIn displays a message 3rd-level connection. telling you that your request 2 Click the person’s name to view his has been sent. or her profile. 9 Click Close to return to the 3 Click the do3wn arrow ( ) next to person’s profile. the Send [name of person] InMail The next step is up to your button. shared connection to forward 4 Cfrloicmk tthhee pGoept -iunpt rmodenuuce.d option trehcei pinievnitta.tion request to the saLhinnadkr eethddeI cn op sneurnsgeogcnet.isotns so bneet owre meno ryeo u etcNho-oment naereei:l qc Yituonieoufson twr mhiislail ns ar gpea pccyercooieuvvpe eti dfea d aan nntodhdt e iwtc hehe eb nny e w 5 Click the name of the shared invitation. connection that you want to use to make the introduction. 4 TIPS LinkedIn displays an invitation form that will be sent to the What should I write in the invitation? How can I request more than five shared connection. Your invitation is directed to your shared connection introductions? and may then be seen by the person you want to invite You need to upgrade to a paid premium account, to your network. You should phrase the invitation to a process described in Chapter 9. A premium tell your shared connection why you want to be business account offers anywhere from 15 to 35 introduced. introductions. 60 61 Table of Contents Chapter 1 Understanding LinkedIn Set Up Your Account and Profile ................................4 Build Your Network ..................................................6 View and Post Updates .............................................8 Communicate with Other Members ............................ 10 Use LinkedIn Groups .............................................. 12 Use LinkedIn for Jobs and Business .......................... 14 Use LinkedIn for Education ..................................... 16 Use LinkedIn on a Mobile Device .............................. 18 Chapter 2 Setting Up Your Account Create an Account .................................................. 22 Set Up Your Profile ................................................. 26 Add Your Photo ..................................................... 28 Add Your Contact Info ............................................ 30 Add Websites to Your Profile ................................... 32 Add Your Summary ................................................. 33 Add Your Experience ............................................... 34 Add Your Education ................................................ 36 Add Additional Info ............................................... 37 Add Your Skills ...................................................... 38 Add Your Projects .................................................. 39 Add Your Organizations .......................................... 40 Add Websites to Your Summary, Jobs, and School ....... 42 Upload Files to Your Profile ..................................... 44 Add More Details ................................................... 46 View and Control Your Public Profile ......................... 47 Chapter 3 Building Your Network Add Contacts from Your E-mail ................................. 50 Accept an Invitation .............................................. 52 Connect with People You May Know .......................... 54 Search for People ................................................... 56 Find Alumni .......................................................... 58 Get Introduced through a Connection ....................... 60 Use InMail ............................................................ 62 View the Networks of Your Connections ..................... 64 View Your Contacts ................................................ 66 Tag a Contact ........................................................ 68 Hide or Remove a Contact ....................................... 70 Select Who Can See Your Connections ....................... 72 Chapter 4 Viewing and Posting Updates View Updates from Your Connections ........................ 76 Manage which Updates You See ............................... 78 Respond to an Update ............................................ 80 Post Your Own Updates ........................................... 82 Link to a Name in an Update ................................... 84 Delete One of Your Updates ..................................... 86 See Who’s Viewed Your Recent Updates ..................... 88 Table of Contents Chapter 5 Communicating with Other People E-Mail a Connection ............................................... 92 Check for New E-Mails ............................................. 93 Respond to an E-Mail ............................................. 94 Manage Individual E-Mails ....................................... 96 View and Manage All Your LinkedIn E-Mail ................. 98 Search Your Inbox for Specific Messages ...................100 Set the Frequency of E-Mails ...................................102 Select Who Can Send You Invitations .......................104 Chapter 6 Revising Your Profile Change Your Name, Headline, or Location .................108 Change Your Photo ................................................110 Add or Update an E-Mail Address .............................112 Add, Remove, or Revise a Position ...........................114 Revise Your Education ...........................................116 Share Your Profile on Facebook or Twitter .................118 See Who’s Viewed Your Profile .................................120
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