tc istanbul aydin university institute of social sciences social media and advertising as a marketing

136 Pages·2016·2.53 MB·English

T.C.
ISTANBUL AYDIN UNIVERSITY
INSTITUTE OF SOCIAL SCIENCES

SOCIAL MEDIA AND ADVERTISING AS A MARKETING TOOL IN
BUSINESS

THESIS

Afag MAMMADLI

Department of Business Administration
Business Administration Program

Thesis Advisor: Prof.Dr. Akin MARSHAP

MARCH - 2016

T.C.
ISTANBUL AYDIN UNIVERSITY
INSTITUTE OF SOCIAL SCIENCES

SOCIAL MEDIA AND ADVERTISING AS A MARKETING TOOL IN
BUSINESS

M. Sc. THESIS

Afag MAMMADLI

(Y1112.130007)

Department of Business Administration
Business Administration Program

Thesis Advisor: Prof.Dr. Akın MARSHAP
Program: Business Management Program

MARCH, 2016
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DECLARATION

I inform that, the information given in this thesis presented according to the rules and
the ethical conduct. Master’s thesis that, I presented as “Social Media And
Advertising As A Marketing Tool In Business” is written without recourse to
contradict the tradition that consists of those shown in the Bibliography, it indicates
that it has been used with reference to them, and I declare with pride. (05.02.2016)

Afag MAMMADLİ
Signature:

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FOREWORD
I owe the success of this thesis and the MBA programme to Allah Almighty who is
my All.
I want to express my special thank to Dr. Mustafa Aydin, President of Istanbul Aydin
University for offering chance to foreign students and for his support, motivation and
love. Beeing students we were awared of your readness to solve our problems and
felt your interest and special care on us. Having a chance to work with you for a
short period was a great practice forme in Business Adminstration. Thanks for all
opportunities provided by you. I was proud to be the student in Istanbul Aydin
University.
I also owe lots of gratitude to my thesis supervisor, Prof. Dr. Akin Marshap for
offering his precious time, valuable comments, and suggestions. This thesis would
not have been successful without his help and support and patience.
I am also whole heartedly thankful to my sister Sevda Alizade, and grandmother
Khaver Mammadova, who have been with me both physically and spiritually
throughout the research, for your unconditional love, unequivocal support and
encouragement, as always.
I also want to express my profound gratitude to my former Boss Mr. Muzaffar Baca
for his support and motivation, also for his unexcelled efforts in succesfully
completation of my thesis. Many thanks to my friends, Zaur Garaisayev and Jalil
Javadov for their valuable advises and encouragement during my study.
Last, but not least, endless gratitude to my former bosses Chingiz Mammadov also
deceased and irreplaceable Nikolay Sosnovskiy, who gave me opportunity to work in
Tv advertising sector and opened new line in my career.
This thesis would not have been successful without the help and support and patience
of all the kind people around me. Here, only some of those people are mentioned.
However, all of you involved are in my heart.

February, 2016 Afag MAMMADLİ

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