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SWAY THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR ORI BRAFMAN ROM BRAFMA PRAISE FOR SWAY' "w ekol.. • A worthcyo mpanionto M ak:oImG lodw e� at his- bKIeRsKtU"$ R EVIEWS "A breattahknig bookt hotw ilclh allengyeo ure vefV thoughStw.a yh o"e�a bove the inTersecattSi loinn k Farnedo konomics:' - TOil RATH, COAUTHOa OFT HE NEW YORK 'I'lllIES 11'1B ESTSELLERH OW FULL ISY OUR BUCKETP "M 0l ongtimsel udent 01 fihnoown cidaelc isioornesm ode.I f ound[ theB tofmons'] insighuttsl oofya scinatOinncge.I s torireeda ding.I c ouldn'stl op-ondIs uspecllhe Bralmacnso ullde iy oue xaclwthyy l" - SALLIE KRAWCHECK . CEO.C ITI GLOBAL WEALTH MANAGEMENT "Countm e $woyed-buli nt hiisn stanbcye t hep ulolf e ntireraltyoi nallorces.on and Rom Brolmahna ved onea terriftcj obo f� Iuminoldienegp .seolteedn denctiheossl k ew 0IJf behaviiOnrw ayst hacia nr angefrom s.ity1 0d eadl.y We'dbe foolnosl lo learwnh ol thehyo ve1 0l eacUhS ." _ ROBERT B.C IALDIMI,A UTHOR OF INFLUENCE "Stillionl."- KLAUS SCHWAB .C HAIRIIlAM OF THE WORLD ECONOMIC FORUM "Ap age-turnre0 1o ni nvesligainttihoao nw O Ufm indsw ork. ..a ndI .iucs�T. h iny�o u behovfea tionoly� Readt hiboso!: : Iirlt:· - TIMOTHY FERRISS, AUTHOR OF THE NEW YORK TIIIIEI III BESTSELLER 1'HE f-HOUR WORKWEEK ··Swhaeyl pemde recogniozne ospecotf i rratiboenhaalv iionrm y eKperimentwaolo in phy1icS�o.m etimeIsh avej umpedi ntsoo mere searcht hodti dn'fte eql uitriegh t. ..b ut mme in"aloinalulres.u cha �t heh ope 01q uicks uccespsu.l lemde in:· - MARTIN L.P ERL.1 99M�O BEL LAUREATE IN PHYSICS ·DI80LAIMERU:,.,. ...... ...,UIIiI.. ....... ar....' p'.,.,.JaI& ...... 0.01 .... t+ ,.,. .. a...JOQ'Dn.I ...... ...,. iI_' , .,. ..... a .... ..a.. GIl'" .. • rr- ... ba .... . k-. of .. i "' 'S,.,.a. or .. tborltr- BUT YOU 8HOULD 8TILL BUY THE BOOK". US $21.951$25CA.N0 0 A fASCllfATINu IOURNF>: ,!fTO '!';:;r: KIDDEIf PSYCHOLOGICAL UfFLUEliCES THATD ERAIL OUR DECISIOH• • AKUiO, SWAY WILL CHAHOE THE WAY YOU THIHK ABOUT THE WAY YOUT HINK, W hV IsI .50 CI.Ulcul1l0$eI 0 plvmme long Slocte n0e!/0 CIoornecI reiolionship¥ Whydo _ k!en! OoCIvic e),lslDeC cruse itc ome IromiOffiI IOO8 ·impor1onl-' WhyO Ie_ mort! like1l0ry ol l lOIrlv e.. ..tM!n thereOO'ngtlf! 10- Ifo/Yed'I n SWQY, renowroeClO/gonil ol\onal lt'kok. Or! 8<ofmono ne!h iSb rolneprs,y chologist Rom BfoImon. 0I'5We! 01 tnese (JJeStiorl1 end more Of"""""" onc uttng-fldge rttSeOfCh Irom the fIeICI1 01soc tol ptycholOgy, t:JehoYlOlo! ecOl'lOrT'liC! end orgcrizo lionol behoYiOr, Sway reec:v:rl$lhITlOf"r'e dynorriIcO/ celt hoitn l'luenc.e ourptlflOr' l otO ne! t:Mlnel.1 liYIensc,luding louo vMio!nO U' ttlf"oClenCv tog ot og reelte ngt1h0o! v oipdtl fceiYlOSesesd) theCIiog I'\Olll bios [ouirn obitIVo r _valuaOtUe' inillal CIiognoI.is of0 penon 0/ Iltuotlonl.ond the -c:homeIeOn ellee'I-OU' tt!OClency 10 t<:*eo nc n.::. octeri!lic1 lhothoYe beenobi'olrouigned 1oU$1· S...,gy inlroCluces 10U $!he H<:wYorCl IIu!.onesl SChOOf pro/e1lOf ....t'IO c:OtWInced hi111uC1eo11 to oov mort! IhOrI $2001 0/ 0$ 20 biI, the tMIOCI 01� lOfe'Wf'IOSe", cisregcnt lohi!r yeas of Ifonng led 10 thel ronsfO/m0o1to ino enn liincIt.nrter y, ond .he JooltXll COOChwho MnecI C:O/l\'erlIlOnOlIIrOlegy on IIhIe OCIlOfeoCI hbt eam1 0v ic.tO/VW.e oIKlleon !he curwoll heN BACl rOIdti,s c:Ov. why 1rl18f\liews Ofe0 tefriwbalye ' 0g ougef utujroeb p er/O/­ monee, andg oinSIde a Wliiowni ttheh Supreme Courl1 0s eeh Ow .hew orldm'oss tp ow.'ul jusllCes ov<Md. hed ongen of dynornocgr1o.u p Everoyn cei n whIea. a t)()()k comesa long Thol nol onlcyh olellgel our _ 04! heworld bul chonge!shewoy _ lhinIkn.S way.Or! andR om &tolmonno lo nlyu ncoverro loonol explonoliom IOfa �e vorle0r1yir rOloobenol'lOvioril bVlolIO poinrle aderlso worwd0 Y1'0o voisdu ccumbing 10t heipru t. ORI BRAFMAM is coouthOf0 1 rhe SrOffoinshd r naSpide< Ond 0 .enowned Ofgonirolionol aq>erl whO � !PeOb belofe Forrune .500. governmenlaolnd. mililory oudiencel 14. goduole 04 Sronlord 8usiness SCnool. he IvM I!'I SOn ffoncisco. ROM BRAFMAM hQldsaPh.O. i"I psyl"ocoIogf end nos !Wghr Lriier· $OTyC OUIWII!'I pe!1OI'lOlily and per. lOOOI gowlnc. ..He.in.sl., ese<.xcn i"l18<elflolc uOf"!s lhedynomic s or I!'II� leIa'�' He IlOIo a prIvoIe pracliee I!'I P<*;o AIICo.o'Iomio . WWW..JWa1booll:. com __ .douWeciaJ'.eom MorAed vanPcrea fiosSrew ay "Swaiyasr emintdheawrte a re, waid tohuobtuthtm,e o scto m­ plicactoendf,o unadnidcn ogn,fl icltieffdeo romn e ar.th. . Swabye gitnoss h esdo mmeu ch-neleidgeohdntt h feo rtcheast cadnr iavney onbeei, ty oucru stomyeorucsro, w orkyeorusr, bososry, o usrp ouse, rbaetyiooonrnld ao lg itchaolu .g"h t -ScottB edbuyr,f ormeCrh ieMfa rketiOnfgf icfeorr Stabru ckasn dW orldwidAed vertisDiinrge ctfoorr Nikea,n da uthoorf A New Brand World:8 P rinciples forA chieviBnrga nLde adershiintp h e 2C1esntt ury "Iyfo tuh iynokku n ohwo wy otuh inyko,ub 'edt ttheiran gka in! Taket hiinss ighdtefluilgt,hr ttifoptu hlse w eseptow th ereec o­ nomipcssy,c ghyoa,ln ods ocioclnoovgeyr agnedy, o ud'ilslc over howo uarl l-toom-ihnudmsa na cwtokur.al"l y -AlanM .W ebberf,o undiendgi toorfF asCto mpany magazine "Afsr ightaesin tii nsfg ac sinatSiwnagiy,sa q uiccko,m pelling reatdh awti hlalv ael astiimnpgao cnat l ylo ufru tudreeco inssi." -Rory Freedmacno,a uthoofrt he# 1N ew YorkT imes bestselSlkeirn nByi tch "Orain dR omB rafmhaanvu en covesroemde thtihnahgtab se en hauntmienf go r yIew arrosti.teo fafs p eeprr essbuuriteti , s som ucmh orteh an Wteha artme.a kisntgu pdiedc isIifwo en s! takteh is tboho eoakrw tec, a mna klei ffaei rweecr a,mn a ke bettcehro iacnedsw ,ec an eventuatlotl hyi nbkoe gufiron­r selvReesa!idt o rb eS waeyd." -Tim DraperFo,u ndearn dM anaginDgi rectoofr DrapeFris heJru rvetson "Idnividiunavle sttoooorf st weans tteie m-anmdo eny-with 'IIfh ad oknnloywt nh ewnh aItk nonwo w'! ReadiSnwgac ya n swatyh ese samet oai dnovapef tsa tmroo rrpser ofiwtaayob fl e lookaittn hge iinrv estmtehneatidsrv, i saonrtds h,eo iwrn -not alwapyossv iet-iimpoanct th eiinrv estdmeecnits "i ons! -CharlotBteey erF,o undearn dC EO ofI nstitfuotre PrivaItnev estors AcclfaoiTrmh eS tarafnitdsh hSe p idbeyOr r Bir afman and AR.oB de ckstrom Nameodn oef t hteo bpu siness 2b0o0bo6ykt hsMe i oafm Hie r­ aladn dA mazon.com "ThSetrfi a·sahn tdh Sepi deirso neof t hodseel ighbtufsuiln ess bootkhsat tr anstchegene dn .re.S t.i mulaantdiis nnigg uhlt.f" -BostonG lobe "Engagitnhgo,u ghatnfidu malg ina.t"i ve -Miami Herald "Thaeu thdoora sne xceljloeobnfi t l lutsigtnh roawc oopteirvae networksa-ss uActphhea chpersit ootr h eea r1l9ys0 ,o0 rA l Qaedtao day-befnoremfo ipte rawtiitnhgoa cu etn thriarel­ archy." -FastC ompany "ThSet arfisthh Sepai nddie sarc ompelalnidin mgp orbtoanotk , ricwhi th exaomfhp olwde esc enzttariaoilnsfi n udamenttoa l whaItc all theen v'irriognhmte ntth'a-to nper eoqmuoatle s accersiscc,ho nnecatni'dos nksii,ntn h gea mfeo'pr ar tiacni.tps" -PierrOem idyarC,E O ofO midyarN etworkF;o under andC hairmaonf e Bay Inc. "Ac rediblfeoh roc wae sveegn i ganticl iskIpeBi Mda enrdts h e U.Sgo.v erncmaegnne tit n t ouch with stthfaeiri.sr"h inner -Newsweek "Highelnyt erta.i.ant .ihn ogu pgrhotovk e"r . -BusinessWeek.com The Irresistible Pull of Irrational Behavior ORIB RAI=MANA ND ROM BRAI=MAN aD DOUBLEDAY PUBLISHED BY DOUIlLIWAY Copryig©h 2t0 0b8yO rBir afmaannRd omB rafman AlRli ghRtess erved Publiisnht ehUden itSetda btyeDs o uebdlaayn,i mproifnT th eD oubleday PublisGhrionuagpd ,i viosfi onR andom HoNueswYe o,r kI.n c., www.doub.lceodma y DOUBLEDAY isar egisttreardeedm aanrdtk hD eD c olopihsaot nr ademark ofR andoHmo usIen,c . Altlr ademaarrtekh spe r opeorftt hye riers peccotmipvaen ies. Boodke sibgyCn h rWiesl ch LibroafrC yo ngrCeastsa loging-inD-aPtuab lication BrafmOarni,. Swa:yt he irrpeusliolsfi t rirbaltei ona/lO rbBier haafvmaianondr RomB rafm-a1ns.et d . p.c m. Inclubdiebsl iogrraepfheirceaannlcdi e nsd ex. 1R. ationalism-Psayscpheo2cl.tIos rg.ri actailo( Pnhaillioss)mo phy 3.S tupi.4d .Ei rtryo5r.Cs o.n duocflt i f6e.S.u cceIsB.sr .a fmRaonm,. IIT.i tle. BF4.4B17220508 155'.29-dc22 2007045640 ISBN9:7 8-05-2348358--4 PRINTED IN THE UNITED STATOEFS A MERICA 3 5 170 8 9 6 4 2 FirEsdti tion Contents Preface A lithtolueos net hTee Alv ipvr aiArsibee.sa tnodos p e-nhreta surgIegrnyo.r tihnOeg- n rgiD.i agnotshiwenr go npga tnite. Wherpes ychoalnodbg uys inceosls.l ide • ChapterO ne ANATOMY ofan A CCID�NT9 Takionfgaf tT eenriTfheeo. v ersenesgisgth iovpep ers. Thel uret hofefl r aatt Weo.u lydo lui kines urwaintctheh at? Sol onMga,r thVai'nse yard. xi

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Sway: The Irresistible Pull of Irrational Behavior PDF

212 Pages·2008·1.38 MB·English
by  Ori Brafman
#love the way to victory #behavioral economics #organizational behavior books
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Preview Sway: The Irresistible Pull of Irrational Behavior

SWAY THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR ORI BRAFMAN ROM BRAFMA PRAISE FOR SWAY' "w ekol.. • A worthcyo mpanionto M ak:oImG lodw e� at his- bKIeRsKtU"$ R EVIEWS "A breattahknig bookt hotw ilclh allengyeo ure vefV thoughStw.a yh o"e�a bove the inTersecattSi loinn k Farnedo konomics:' - TOil RATH, COAUTHOa OFT HE NEW YORK 'I'lllIES 11'1B ESTSELLERH OW FULL ISY OUR BUCKETP "M 0l ongtimsel udent 01 fihnoown cidaelc isioornesm ode.I f ound[ theB tofmons'] insighuttsl oofya scinatOinncge.I s torireeda ding.I c ouldn'stl op-ondIs uspecllhe Bralmacnso ullde iy oue xaclwthyy l" - SALLIE KRAWCHECK . CEO.C ITI GLOBAL WEALTH MANAGEMENT "Countm e $woyed-buli nt hiisn stanbcye t hep ulolf e ntireraltyoi nallorces.on and Rom Brolmahna ved onea terriftcj obo f� Iuminoldienegp .seolteedn denctiheossl k ew 0IJf behaviiOnrw ayst hacia nr angefrom s.ity1 0d eadl.y We'dbe foolnosl lo learwnh ol thehyo ve1 0l eacUhS ." _ ROBERT B.C IALDIMI,A UTHOR OF INFLUENCE "Stillionl."- KLAUS SCHWAB .C HAIRIIlAM OF THE WORLD ECONOMIC FORUM "Ap age-turnre0 1o ni nvesligainttihoao nw O Ufm indsw ork. ..a ndI .iucs�T. h iny�o u behovfea tionoly� Readt hiboso!: : Iirlt:· - TIMOTHY FERRISS, AUTHOR OF THE NEW YORK TIIIIEI III BESTSELLER 1'HE f-HOUR WORKWEEK ··Swhaeyl pemde recogniozne ospecotf i rratiboenhaalv iionrm y eKperimentwaolo in phy1icS�o.m etimeIsh avej umpedi ntsoo mere searcht hodti dn'fte eql uitriegh t. ..b ut mme in"aloinalulres.u cha �t heh ope 01q uicks uccespsu.l lemde in:· - MARTIN L.P ERL.1 99M�O BEL LAUREATE IN PHYSICS ·DI80LAIMERU:,.,. ...... ...,UIIiI.. ....... ar....' p'.,.,.JaI& ...... 0.01 .... t+ ,.,. .. a...JOQ'Dn.I ...... ...,. iI_' , .,. ..... a .... ..a.. GIl'" .. • rr- ... ba .... . k-. of .. i "' 'S,.,.a. or .. tborltr- BUT YOU 8HOULD 8TILL BUY THE BOOK". US $21.951$25CA.N0 0 A fASCllfATINu IOURNF>: ,!fTO '!';:;r: KIDDEIf PSYCHOLOGICAL UfFLUEliCES THATD ERAIL OUR DECISIOH• • AKUiO, SWAY WILL CHAHOE THE WAY YOU THIHK ABOUT THE WAY YOUT HINK, W hV IsI .50 CI.Ulcul1l0$eI 0 plvmme long Slocte n0e!/0 CIoornecI reiolionship¥ Whydo _ k!en! OoCIvic e),lslDeC cruse itc ome IromiOffiI IOO8 ·impor1onl-' WhyO Ie_ mort! like1l0ry ol l lOIrlv e.. ..tM!n thereOO'ngtlf! 10- Ifo/Yed'I n SWQY, renowroeClO/gonil ol\onal lt'kok. Or! 8<ofmono ne!h iSb rolneprs,y chologist Rom BfoImon. 0I'5We! 01 tnese (JJeStiorl1 end more Of"""""" onc uttng-fldge rttSeOfCh Irom the fIeICI1 01soc tol ptycholOgy, t:JehoYlOlo! ecOl'lOrT'liC! end orgcrizo lionol behoYiOr, Sway reec:v:rl$lhITlOf"r'e dynorriIcO/ celt hoitn l'luenc.e ourptlflOr' l otO ne! t:Mlnel.1 liYIensc,luding louo vMio!nO U' ttlf"oClenCv tog ot og reelte ngt1h0o! v oipdtl fceiYlOSesesd) theCIiog I'\Olll bios [ouirn obitIVo r _valuaOtUe' inillal CIiognoI.is of0 penon 0/ Iltuotlonl.ond the -c:homeIeOn ellee'I-OU' tt!OClency 10 t<:*eo nc n.::. octeri!lic1 lhothoYe beenobi'olrouigned 1oU$1· S...,gy inlroCluces 10U $!he H<:wYorCl IIu!.onesl SChOOf pro/e1lOf ....t'IO c:OtWInced hi111uC1eo11 to oov mort! IhOrI $2001 0/ 0$ 20 biI, the tMIOCI 01� lOfe'Wf'IOSe", cisregcnt lohi!r yeas of Ifonng led 10 thel ronsfO/m0o1to ino enn liincIt.nrter y, ond .he JooltXll COOChwho MnecI C:O/l\'erlIlOnOlIIrOlegy on IIhIe OCIlOfeoCI hbt eam1 0v ic.tO/VW.e oIKlleon !he curwoll heN BACl rOIdti,s c:Ov. why 1rl18f\liews Ofe0 tefriwbalye ' 0g ougef utujroeb p er/O/­ monee, andg oinSIde a Wliiowni ttheh Supreme Courl1 0s eeh Ow .hew orldm'oss tp ow.'ul jusllCes ov<Md. hed ongen of dynornocgr1o.u p Everoyn cei n whIea. a t)()()k comesa long Thol nol onlcyh olellgel our _ 04! heworld bul chonge!shewoy _ lhinIkn.S way.Or! andR om &tolmonno lo nlyu ncoverro loonol explonoliom IOfa �e vorle0r1yir rOloobenol'lOvioril bVlolIO poinrle aderlso worwd0 Y1'0o voisdu ccumbing 10t heipru t. ORI BRAFMAM is coouthOf0 1 rhe SrOffoinshd r naSpide< Ond 0 .enowned Ofgonirolionol aq>erl whO � !PeOb belofe Forrune .500. governmenlaolnd. mililory oudiencel 14. goduole 04 Sronlord 8usiness SCnool. he IvM I!'I SOn ffoncisco. ROM BRAFMAM hQldsaPh.O. i"I psyl"ocoIogf end nos !Wghr Lriier· $OTyC OUIWII!'I pe!1OI'lOlily and per. lOOOI gowlnc. ..He.in.sl., ese<.xcn i"l18<elflolc uOf"!s lhedynomic s or I!'II� leIa'�' He IlOIo a prIvoIe pracliee I!'I P<*;o AIICo.o'Iomio . WWW..JWa1booll:. com __ .douWeciaJ'.eom MorAed vanPcrea fiosSrew ay "Swaiyasr emintdheawrte a re, waid tohuobtuthtm,e o scto m­ plicactoendf,o unadnidcn ogn,fl icltieffdeo romn e ar.th. . Swabye gitnoss h esdo mmeu ch-neleidgeohdntt h feo rtcheast cadnr iavney onbeei, ty oucru stomyeorucsro, w orkyeorusr, bososry, o usrp ouse, rbaetyiooonrnld ao lg itchaolu .g"h t -ScottB edbuyr,f ormeCrh ieMfa rketiOnfgf icfeorr Stabru ckasn dW orldwidAed vertisDiinrge ctfoorr Nikea,n da uthoorf A New Brand World:8 P rinciples forA chieviBnrga nLde adershiintp h e 2C1esntt ury "Iyfo tuh iynokku n ohwo wy otuh inyko,ub 'edt ttheiran gka in! Taket hiinss ighdtefluilgt,hr ttifoptu hlse w eseptow th ereec o­ nomipcssy,c ghyoa,ln ods ocioclnoovgeyr agnedy, o ud'ilslc over howo uarl l-toom-ihnudmsa na cwtokur.al"l y -AlanM .W ebberf,o undiendgi toorfF asCto mpany magazine "Afsr ightaesin tii nsfg ac sinatSiwnagiy,sa q uiccko,m pelling reatdh awti hlalv ael astiimnpgao cnat l ylo ufru tudreeco inssi." -Rory Freedmacno,a uthoofrt he# 1N ew YorkT imes bestselSlkeirn nByi tch "Orain dR omB rafmhaanvu en covesroemde thtihnahgtab se en hauntmienf go r yIew arrosti.teo fafs p eeprr essbuuriteti , s som ucmh orteh an Wteha artme.a kisntgu pdiedc isIifwo en s! takteh is tboho eoakrw tec, a mna klei ffaei rweecr a,mn a ke bettcehro iacnedsw ,ec an eventuatlotl hyi nbkoe gufiron­r selvReesa!idt o rb eS waeyd." -Tim DraperFo,u ndearn dM anaginDgi rectoofr DrapeFris heJru rvetson "Idnividiunavle sttoooorf st weans tteie m-anmdo eny-with 'IIfh ad oknnloywt nh ewnh aItk nonwo w'! ReadiSnwgac ya n swatyh ese samet oai dnovapef tsa tmroo rrpser ofiwtaayob fl e lookaittn hge iinrv estmtehneatidsrv, i saonrtds h,eo iwrn -not alwapyossv iet-iimpoanct th eiinrv estdmeecnits "i ons! -CharlotBteey erF,o undearn dC EO ofI nstitfuotre PrivaItnev estors AcclfaoiTrmh eS tarafnitdsh hSe p idbeyOr r Bir afman and AR.oB de ckstrom Nameodn oef t hteo bpu siness 2b0o0bo6ykt hsMe i oafm Hie r­ aladn dA mazon.com "ThSetrfi a·sahn tdh Sepi deirso neof t hodseel ighbtufsuiln ess bootkhsat tr anstchegene dn .re.S t.i mulaantdiis nnigg uhlt.f" -BostonG lobe "Engagitnhgo,u ghatnfidu malg ina.t"i ve -Miami Herald "Thaeu thdoora sne xceljloeobnfi t l lutsigtnh roawc oopteirvae networksa-ss uActphhea chpersit ootr h eea r1l9ys0 ,o0 rA l Qaedtao day-befnoremfo ipte rawtiitnhgoa cu etn thriarel­ archy." -FastC ompany "ThSet arfisthh Sepai nddie sarc ompelalnidin mgp orbtoanotk , ricwhi th exaomfhp olwde esc enzttariaoilnsfi n udamenttoa l whaItc all theen v'irriognhmte ntth'a-to nper eoqmuoatle s accersiscc,ho nnecatni'dos nksii,ntn h gea mfeo'pr ar tiacni.tps" -PierrOem idyarC,E O ofO midyarN etworkF;o under andC hairmaonf e Bay Inc. "Ac rediblfeoh roc wae sveegn i ganticl iskIpeBi Mda enrdts h e U.Sgo.v erncmaegnne tit n t ouch with stthfaeiri.sr"h inner -Newsweek "Highelnyt erta.i.ant .ihn ogu pgrhotovk e"r . -BusinessWeek.com The Irresistible Pull of Irrational Behavior ORIB RAI=MANA ND ROM BRAI=MAN aD DOUBLEDAY PUBLISHED BY DOUIlLIWAY Copryig©h 2t0 0b8yO rBir afmaannRd omB rafman AlRli ghRtess erved Publiisnht ehUden itSetda btyeDs o uebdlaayn,i mproifnT th eD oubleday PublisGhrionuagpd ,i viosfi onR andom HoNueswYe o,r kI.n c., www.doub.lceodma y DOUBLEDAY isar egisttreardeedm aanrdtk hD eD c olopihsaot nr ademark ofR andoHmo usIen,c . Altlr ademaarrtekh spe r opeorftt hye riers peccotmipvaen ies. Boodke sibgyCn h rWiesl ch LibroafrC yo ngrCeastsa loging-inD-aPtuab lication BrafmOarni,. Swa:yt he irrpeusliolsfi t rirbaltei ona/lO rbBier haafvmaianondr RomB rafm-a1ns.et d . p.c m. 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