Sustainable Innovation Strategy: Creating Value in a World of Finite Resources

273 Pages·2013·1.207 MB·English

by  Christophe Sempels, Jonas Hoffmann (auth.)

Sustainable Innovation Strategy
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Sustainable Innovation Strategy
Creating Value in a World of Finite
Resources
Christophe Sempels
Associate Professor of Sustainable Development and Strategy,
SKEMA Business School
and
Jonas Hoffmann
Associate Professor of Marketing, SKEMA Business School
© Christophe Sempels and Jonas Hoffmann 2013
Reprint of the original edition 2013
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Any person who does any unauthorized act in relation to this publication
may be liable to criminal prosecution and civil claims for damages.
The authors have asserted their rights to be identifi ed as the authors of this
work in accordance with the Copyright, Designs and Patents Act 1988.
First published 2013 by
PALGRAVE MACMILLAN
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registered in England, company number 785998, of Houndmills, Basingstoke,
Hampshire RG21 6XS.
Palgrave Macmillan in the US is a division of St Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Palgrave Macmillan is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978-1-349-46932-1 ISBN 978-1-137-35261-3 (eBook)
DOI 10.1057/9781137352613
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managed and sustained forest sources. Logging, pulping and manufacturing
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country of origin.
A catalogue record for this book is available from the British Library.
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Typeset by MPS Limited, Chennai, India
Contents
List of Figures and Tables vii
Acknowledgments ix
Introduction 1
1 Tackling Sustainable Development
at the Corporate Strategic Level to
Create Value 5
2 The Business Model – A Powerful Tool
to Drive a Strategic Shift 33
3 Eco-Effi ciency and Eco-Design –
A First Step toward Sustainable
Performance 71
4 Circular Economy: Transforming a
“Waste” into a Productive Resource 103
5 From Products to Use-Oriented Services 139
6 From Product- to Result-Based
Integrated Solutions 185
Conclusion 227
Notes 231
Index 261
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List of Figures and Tables
Figures
I.1 Developing a sustainable innovation strategy 2
2.1 The supply chain of Danone Grameen Food 69
3.1 Enriched space of marketing differentiation 91
4.1 G oing from a linear economy to a circular
economy 105
6.1 Strategy canvas for two competing pesticides 202
6.2 R econfi guration of the value curve by a
result-based integrated solution 204
6.3 B usiness model disruption and decoupling
potential 225
Tables
2.1 Sustainable business model canvas 39
2.2 S ustainable business model canvas of
Danone Grameen Food Ltd 66
3.1 PUMA’s 2010 Environmental Profi t and Loss 89
3.2 I mpact of eco-design of an existing product
on the sustainable business model canvas 100
4.1 S ustainable business model canvas of green
waste valorization business 130
5.1 T he business model canvas for the baby
pram leasing service 176
6.1 S ustainable business model canvas for an
agricultural result-based integrated solution 205
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Acknowledgments
Christophe dedicates this book to Dominique Vian (SKEMA)
and Frédéric Bielen (BSM) for their amazing discussions that
help them grow and are a great source of inspiration; to Michel
Bernasconi (SKEMA) for his trust, his constant support and
his advices, which are an important source of improvement; to
Axelle Sapy (Réseau Alliances) for her trust and the many years
of close and rich collaboration; to Christian du Tertre (Université
Paris VII/Atemis), for the pleasure and the richness of their col-
laboration; to Jocelyn Blériot (Ellen Mac Arthur Foundation) for
his support and the pleasure associated with their collaboration;
to all the colleagues of SKEMA, providing a wonderful working
environment; to all the CEO’s who trust him and who try to
move to a more sustainable business model; and to his wife and
their two boys for their constant support and the wonderful life
they reinvent every day.
Jonas dedicates this book to Betina and Noah.
We warmly thank Sian Jones for her copyediting; and Eleanor
Davey Corrigan, Anna Keville and the whole team at Palgrave
Macmillan.