Sustainability in Luxury Fashion Business

198 Pages·2018·3.344 MB·English

by  Chris K. Y. Lo, Jung Ha-Brookshire

Springer Series in Fashion Business
Chris K. Y. Lo · Jung Ha-Brookshire
Editors
Sustainability
in Luxury
Fashion
Business
Springer Series in Fashion Business
Series editor
Tsan-Ming Choi, Institute of Textiles and Clothing, Hong Kong Polytechnic
University, Hung Hom, Kowloon, Hong Kong
This book series publishes monographs and edited volumes from leading scholars
and established practitioners in the fashion business. Specific focus areas such as
luxury fashion branding, fashion operations management, and fashion finance and
economics, are covered in volumes published in the series. These perspectives
ofthefashionindustry,oneoftheworld’smostimportant businesses,offerunique
researchcontributionsamongbusinessandeconomicsresearchersandpractitioners.
Giventhatthefashionindustryhasbecomeglobal,highlydynamic,andgreen,the
book series responds to calls for more in-depth research about it from commercial
points of views, such as sourcing, manufacturing, and retailing. In addition,
volumespublishedinSpringerSeriesinFashionBusinessexploredeeplyeachpart
ofthefashionindustry’ssupplychainassociatedwiththemanyothercriticalissues.
More information about this series at http://www.springer.com/series/15202
Chris K. Y. Lo Jung Ha-Brookshire
(cid:129)
Editors
Sustainability in Luxury
Fashion Business
123
Editors
Chris K.Y.Lo JungHa-Brookshire
TheHong Kong Polytechnic University University of Missouri
Hung Hom Columbia, MO
Hong Kong USA
ISSN 2366-8776 ISSN 2366-8784 (electronic)
SpringerSeries inFashionBusiness
ISBN978-981-10-8877-3 ISBN978-981-10-8878-0 (eBook)
https://doi.org/10.1007/978-981-10-8878-0
LibraryofCongressControlNumber:2018935855
©SpringerNatureSingaporePteLtd.2018
Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart
of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations,
recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission
orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar
methodologynowknownorhereafterdeveloped.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this
publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfrom
therelevantprotectivelawsandregulationsandthereforefreeforgeneraluse.
The publisher, the authors and the editors are safe to assume that the advice and information in this
book are believed to be true and accurate at the date of publication. Neither the publisher nor the
authorsortheeditorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinor
for any errors or omissions that may have been made. The publisher remains neutral with regard to
jurisdictionalclaimsinpublishedmapsandinstitutionalaffiliations.
Printedonacid-freepaper
ThisSpringerimprintispublishedbytheregisteredcompanySpringerNatureSingaporePteLtd.
partofSpringerNature
Theregisteredcompanyaddressis:152BeachRoad,#21-01/04GatewayEast,Singapore189721,
Singapore
Acknowledgements
WewouldliketothankSeriesEditor,Prof.JasonChoi(theHongKongPolytechnic
University), invited us to contribute this edited book for the series of the fashion
business.Thisisapreciousopportunitytoworkwithscholars,whoarealsosharing
thesamevisionasus,topromotethesustainabilitypracticesandawarenessforthe
fashion industry. We would like to thank all contributing scholars for their
invaluable researches and thoughts. This book is partly supported by the Hong
Kong Polytechnic University, funding G-UA5M.
v
Contents
1 Opening: Sustainability and Luxury Brands. . . . . . . . . . . . . . . . . . 1
Chris K. Y. Lo and Jung Ha-Brookshire
2 Sufficient Desire: The Discourse of Sustainable Luxury . . . . . . . . . 9
Katie Baker Jones and Joseph P. Jones
3 The Marketing of Sustainability and CSR Initiatives by Luxury
Brands: Cultural Indicators, Call to Action, and Framework. . . . . 29
RayeCarol Cavender
4 Luxury Fashion Brands Versus Mass Fashion Brands:
Data Mining Analysis of Social Media Responses Toward
Corporate Sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Stacy Hyun-Nam Lee, Yi Zhou, Chris K. Y. Lo
and Jung Ha-Brookshire
5 Thematic Analysis of YouTube Comments on Disclosure of
Animal Cruelty in a Luxury Fashion Supply Chain . . . . . . . . . . . . 75
Heejin Lim
6 Mining Social Media Data to Discover Topics of Sustainability:
The Case of Luxury Cosmetics Brands and Animal Testing. . . . . . 93
Chao Min, Eunmi Lee and Li Zhao
7 Cashmere Industry: Value Chains and Sustainability. . . . . . . . . . . 113
Sheikh I. Ishrat, Nigel P. Grigg, Nihal Jayamaha
and Venkateswarlu Pulakanam
8 Sustainability in the Fur Industry. . . . . . . . . . . . . . . . . . . . . . . . . . 133
Thomas C. C. Wong, Roger Ng and Lei Min Cai
vii
viii Contents
9 The Drivers and Barriers of Luxury Sector Retailers to Adopt
Energy Efficiency Technologies in Hong Kong . . . . . . . . . . . . . . . . 153
Spencer S. C. Tao and Chris K. Y. Lo
10 Luxury Fashion and Peace Restoration for Artisans
in Colombia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Cindy Cordoba
Index .... .... .... .... .... ..... .... .... .... .... .... ..... .... 193
Contributors
Lei Min Cai Jinling Institute of Technology, Nanjing, China
RayeCarol Cavender University of Kentucky, Lexington, USA
Cindy Cordoba Louisiana State University, Baton Rouge, LA, USA
Nigel P. Grigg Massey University, Palmerston North, New Zealand
Jung Ha-Brookshire Textile and Apparel Management, College of Human
Environmental Sciences, University of Missouri, Columbia, MO, USA
Sheikh I. Ishrat Ara Institute of Canterbury, Christchurch, New Zealand
Nihal Jayamaha Massey University, Palmerston North, New Zealand
Joseph P. Jones School of Journalism, University of Missouri, Columbia, USA
Katie Baker Jones School of Design and Community Development,
West Virginia University, Morgantown, WV, USA
Eunmi Lee Textile and Apparel Management, University of Missouri, Columbia,
MO, USA
Stacy Hyun-Nam Lee Business Division, Institute of Textiles and Clothing, The
Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Heejin Lim The University of Tennessee, Knoxville, TN, USA
Chris K. Y. Lo Business Division, Institute of Textiles and Clothing, The Hong
Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Chao Min School of Information Management, Nanjing University, Nanjing,
Jiangsu, China
RogerNg Fashion&TextileTechnology—Clothing,TheHongKongPolytechnic
University, Kowloon, Hong Kong
ix
x Contributors
Venkateswarlu Pulakanam University of Canterbury, Christchurch,
New Zealand
Spencer S. C. Tao Institution of Textile and Clothing, The Hong Kong
Polytechnic University, Kowloon, Hong Kong
Thomas C. C. Wong International Fur Federation, Kowloon, Hong Kong
Li Zhao Textile and Apparel Management, University of Missouri, Columbia,
MO, USA
Yi Zhou Business Division, Institute of Textiles and Clothing, The Hong Kong
Polytechnic University, Hung Hom, Kowloon, Hong Kong