Success Made Simple: An Inside Look at Why Amish Businesses Thrive

249 Pages·2010·0.96 MB·English

by  Erik Wesner

SUCCESS
MADE
SIMPLE

SUCCESS
MADE
SIMPLE
An Inside Look at Why
Amish Businesses Thrive
ERIK WESNER
ForewordbyDonaldB.Kraybill
Copyright©2010byErikWesner.Allrightsreserved.
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LibraryofCongressCataloging-in-PublicationData
Wesner,Erik,1978-
Successmadesimple:aninsidelookatwhyAmishbusinessesthrive/ErikWesner;
forewordbyDonaldB.Kraybill.–1sted.
p.cm.
Includesbibliographicalreferencesandindex.
ISBN978-0-470-44237-1(cloth)
1. Successinbusiness.2. Amish–Sociallifeandcustoms. I.Title.
HF5386.W4432010
658.4(cid:2)09–dc22
2009048407
PrintedintheUnitedStatesofAmerica
FIRSTEDITION
HBPrinting10 9 8 7 6 5 4 3 2 1
Formyparents,
StanandWanda

contents
Foreword ix
byDonaldB.Kraybill
Preface:UnearthingtheSecrets xiii
ANoteonNames xix
1 eye to the horizon 1
CultivatingaVisionandThrivingThroughCrisis
2 getting smart 27
Hands-OnVersustheHallowedHalls
3 market-bound 49
ExcellingatSalesandMarketing
4 doing unto others 75
TheCrucialCustomerRelationship
5 choosing up sides 103
GettingtheRightPeopleinPlace
6 fishing lessons 127
EmpoweringYourMostValuableAsset
7 around the edges 155
HoninganEfficiencyMentality
vii
viii Contents
8 the big picture 183
GettingWhatYouCameFor
conclusion 205
BarnRaising
appendix 207
ResearchandInterviewMethodology
Bibliography 211
Acknowledgments 215
AbouttheAuthor 217
Index 219