ebook img

Succeeding at Social Enterprise: Hard-Won Lessons for Nonprofits and Social Entrepreneurs PDF

299 Pages·2010·2.04 MB·English
Save to my drive
Quick download
Download
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.

Preview Succeeding at Social Enterprise: Hard-Won Lessons for Nonprofits and Social Entrepreneurs

From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise fi eld, comes Succeeding at Social Enterprise. This practical guide is fi lled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the fi eld and some of today’s most successful social entrepreneurs to show what it takes to implement and run an eff ective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofi t, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. S Succeeding at u c Praise for Succeeding at Social Enterprise SOCIAL c e “This is a must read for anyone starting or growing a social enterprise. The lessons learned e off er valuable, practical and real insights from pioneers in the fi eld. The frameworks and tools d presented can be implemented immediately to help drive success and expand your social i impact.” —KRISS DEIGLMEIER, executive director, Center for Social Innovation, Stanford n Graduate School of Business g a “By successfully weaving together the best thinking and advice from a diverse set of our fi eld’s ENTERPRISE t leading experts and practitioners, Succeeding at Social Enterprise will be the new ‘must have’ handbook for Social Enterprise.”—JED EMERSON, www.BlendedValue.org S O “This is a timely book needed for a movement that’s taking off . The leading thinkers and top practitioners in this book make today’s pressing issues clear to both the novice and the expe- C rienced social entrepreneur.”—KEVIN JONES, founding principal, Good Capital I A Hard-Won Lessons for Nonprofi ts and Social Entrepreneurs “Written by the nation’s leading experts on starting, building and leading a successful social L venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practi- E cal advice and wisdom on the challenges of creating and sustaining a social enterprise.” N —DAVID ROLL, founder, Lex Mundi Pro Bono Foundation T E R The Social Enterprise Alliance is advocate for the fi eld, hub of information and education, and P builder of a vibrant and growing community of social enterprises. R I S Join Us at www.josseybass.com E Josseybass.com NONPROFIT LEADERSHIP da u P ff Register at www.josseybass.com/email e by J for more information on our publications, n g esi authors, and to receive special offers. d over C Praise for Succeeding at Social Enterprise ‘‘Thisisamustreadforanyonestartingorgrowingasocialenterprise.The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediatelytohelpdrivesuccessandexpandyoursocialimpact.’’ —Kriss Deiglmeier, Executive Director, Center for Social Innovation, StanfordGraduateSchoolofBusiness ‘‘By successfully weaving together the best thinking and advice from a diverse set of our field’s leading experts and practitioners, Succeeding at Social Enterprise will be the new ‘must have’ handbook for Social Enterprise.’’ —JedEmerson,www.BlendedValue.org ‘‘Thisisatimelybookneededforamovementthat’stakingoff.Theleading thinkers and top practitioners in this book make today’s pressing issues cleartoboththenoviceandtheexperiencedsocialentrepreneur.’’ —KevinJones,FoundingPrincipal,GoodCapital ‘‘Writtenbythenation’sleadingexpertsonstarting,buildingandleadinga successfulsocialventure,thisbookisaprofoundlyimportantcontribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdomonthechallengesofcreatingandsustainingasocialenterprise.’’ —DavidRoll,Founder,LexMundiProBonoFoundation Succeeding at Social Enterprise Join Us at Register at www.josseybass.com/email for more information on our publications, authors, and to receive special offers. Succeeding at Social Enterprise HARD-WON LESSONS FOR NONPROFITS AND SOCIAL ENTREPRENEURS Social Enterprise Alliance Copyright© 2010bySocialEnterpriseAlliance.Allrightsreserved. PublishedbyJossey-Bass AWileyImprint 989MarketStreet,SanFrancisco,CA94103-1741—www.josseybass.com Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyform or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteithertheprior writtenpermissionofthepublisher,orauthorizationthroughpaymentoftheappropriateper-copyfee totheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,978-750-8400,fax 978-646-8600,orontheWebatwww.copyright.com.Requeststothepublisherforpermissionshould beaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ 07030,201-748-6011,fax201-748-6008,oronlineatwww.wiley.com/go/permissions. ReadersshouldbeawarethatInternetWebsitesofferedascitationsand/orsourcesforfurtherinformation mayhavechangedordisappearedbetweenthetimethiswaswrittenandwhenitisread. LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheirbestefforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantabilityorfitnessforaparticularpurpose.Nowarrantymaybecreatedorextendedbysales representativesorwrittensalesmaterials.Theadviceandstrategiescontainedhereinmaynotbesuitable foryoursituation.Youshouldconsultwithaprofessionalwhereappropriate.Neitherthepublishernor authorshallbeliableforanylossofprofitoranyothercommercialdamages,includingbutnotlimited tospecial,incidental,consequential,orotherdamages. Jossey-Bassbooksandproductsareavailablethroughmostbookstores.TocontactJossey-Bassdirectly callourCustomerCareDepartmentwithintheU.S.at800-956-7739,outsidetheU.S.at317-572-3986, orfax317-572-4002. Jossey-Bassalsopublishesitsbooksinavarietyofelectronicformats.Somecontentthatappearsinprint maynotbeavailableinelectronicbooks. LibraryofCongressCataloging-in-PublicationData Succeedingatsocialenterprise:hard-wonlessonsfornonprofitsandsocialentrepreneurs/Social EnterpriseAlliance.—1sted. p.cm. Includesindex. ISBN978-0-470-40532-1(pbk.) 1.Nonprofitorganizations.2.Nonprofitorganizations–Management.I.SocialEnterpriseAlliance. HD62.6.S832010 658(cid:2).048—dc22 2009054088 PrintedintheUnitedStatesofAmerica firstedition HBPrinting 10987654321 C O N T E N T S Foreword xiii RobertEgger Introduction xxi Preface xxxi KrisPrendergast PART ONE Start-Up andStructure 1 ONE AligningMission and a Social Venture 3 KeithB.Artin CaseStudy:From$18,000to$10MillioninFifteenYears 4 CriteriaforAligningMissionwithBusinessIdeas 12 Conclusion 14 TWO DoingGood VersusDoingWell 17 KevinLynchandJuliusWalls,Jr. GuidingPrinciples 19 PracticalitiesBeyondPrinciples 22 MissionLeverage 23 vii THREE BusinessPlanningforEnduringSocialImpact 27 AndrewWolk ITNAmerica—UsingBusinessPlanningtoHelpReplicate aFlagshipProgram 29 TheProcessofBusinessPlanning 30 Conclusion:BusinessPlanningAcceleratesSocialImpact 44 FOUR AligningStaff andBoardArounda Venture 47 WendyK.BaumannandJulannJatczak RunningwithanIdea 48 LessonsLearned 50 HaveFun 63 FIVE The Life Cycle of SocialEnterpriseFinancing 67 JeannineJacokesandJenniferPryce Conclusion 83 PART TWO Methods 85 SIX Productor Service Development 87 MarkJ.Loranger What’sDifferentAboutPlanningaSocialEnterprise? 88 CaseStudy:GrowingaGreenBusiness 89 LessonLearned:FollowaStructuredProcess 91 LetMissionDriveEnterprise 97 SEVEN Image,Advertising,and Communications 99 MartinSchwartz AnImageMustBeGroundedinReality 100 viii Contents

Description:
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social venture
See more

The list of books you might like

Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.