Stylistics and Social Cognition PDF
Preview Stylistics and Social Cognition
Stylistics and Social Cognition 4 Editorial Board: Tom Barney, University of Lancaster Işil Baş, Bogazici University, Istanbul José Maria Fernández Pérez, University of Granada Margaret H. Freeman, Myrifield Institute for Cognition and the Arts Masako Hiraga, St. Paul’s University, Tokyo John Robert Ross, University of North Texas Olga Vorobyova, Kyiv State Linguistic University Sonia Zyngier, Federal University of Rio de Janeiro Stylistics and Social Cognition Edited by Lesley Jeffries, Dan McIntyre and Derek Bousfield Amsterdam - New York, NY 2007 Cover design: Aart Jan Bergshoeff The paper on which this book is printed meets the requirements of “ISO 9706: 1994, Information and documentation - Paper for documents - Requirements for permanence”. ISBN: 978-90-420-2312-3 Editions Rodopi B.V., Amsterdam - New York, NY 2007 Printed in The Netherlands Contents Introduction ix Lesley Jeffries I. A. Richards’ Theory of Metaphor: Between 1 Protocognitivism and Poststructuralism David West The Socio-Psychology of ‘Interpretive Communities’ and a 19 Cognitive-Semiotic Model for Analysis Ulf Cronquist Interpreting Cognitive Metaphor: Using Relevance Theory 39 and an Alternative Account Ziwei Mimi Huang Challenging our World View: The Role of Metaphors in 57 the Construction of a New (Text) World María Dolores Porto Requejo The Attraction of Opposites: The Ideological Function of 71 Conventional and Created Oppositions in the Construction of In-groups and Out-groups in News Texts Matt Davies The Same Old Story: Uncovering Archetypal Narrative in 101 ‘Real Home’ Magazine Features Diane Davies vi Forms of Address: Social Value and Expressive Potential 115 Iryna Tryshchenko Telling Stories: Males and Females Doing Gender in 125 Personal Narratives about Trouble Marina Lambrou You Must Alter Your Style, Madam: Pamela and the 141 Gendered Construction of Narrative Voice in the Eighteenth-Century British Novel Larry L. Stewart Embedded Meaning of Free Verse Types - With an 153 Example from the Introduction of T. S. Eliot’s ‘Ash-Wednesday’ in Swedish Eva Lilja Poetic Deviation and Cross-Cultural Cognition 165 Mirjana Bonačić The Discourse of Silence: The Unspoken in Contemporary 181 American Love Poetry Judith Munat Top or Flop: Characteristics of Bestsellers 205 Sabine Albers ‘A Tale of Two Cities’: Lexical Bundles as Indicators of 217 Linguistic Choices and Socio-cultural Traces Tania Shepherd, Sonia Zyngier and Vander Viana vii Naughty or Nice? Empirical Studies of Literature in the 237 Classroom Sonia Zyngier Bibliography 255 Index 275 Introduction Lesley Jeffries 1 Social cognition – an answer to which problem? This volume of articles comprises papers from the 25th annual conference of the Poetics and Linguistics Association (PALA), which was held at the University of Huddersfield, England, in July 2005. The theme of the conference was ‘Stylistics and Social Cognition’, and as usual at a PALA conference, this theme was interpreted very widely by the participants, as the reader of this book will no doubt conclude. Most of those involved in stylistics (and indeed in all branches of literary studies) would not focus these days on author intention to the exclusion of reader’s meaning. There was, nevertheless, an ‘authorial’ intention behind the choice of theme for the conference, which this introduction will attempt to convey by reproducing the issues that I raised at the open panel discussion, held as part of the conference. At the heart of this intention, there was something of a reaction against the cognitive developments in stylistics, which might be seen as being in danger of privileging the individual interpretation of literature over something more social. My concern was to consider whether there was a more collective approach that could be taken to the meaning of text, and whether recent insights from cognitive stylistics could work with this idea of collectivity to define something we might call ‘commonality’ of meaning in texts. My contribution to the ‘Social Cognition forum’, then, was to ask – and only partly answer – a series of questions: • What is the place of textual analysis in stylistics? In order to address this question, we first need to establish what text analysis is. It clearly involves the consideration of the material of texts, whether spoken or written, linguistic or non-linguistic (but semiotic). This ‘consideration’, it seems to me, will depend upon models and frames of reference that are recognised or have been developed beyond the bounds of stylistics, for example, in general linguistics or psychology. It is important not to fall into the trap of creating tools to fit our theories. Also, we should not put ourselves
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