Strategy and Governance of Networks George Hendrikse Mika Tuunanen ¢ Josef Windsperger Ge´rard Cliquet ¢ (Editors) Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances Physica-Verlag A Springer Company Editors Prof. Dr. George Hendrikse Prof. Dr. Josef Windsperger Erasmus University Rotterdam University of Vienna Rotterdam School of Management Center of Business Studies Burg. Oudlaan 50, Office T08-56 Department of Business Administration 3062 PA Rotterdam Brünner Straße 72 The Netherlands 1210 Vienna [email protected] Austria [email protected] Docent Dr. Mika Tuunanen Prof. Dr. Ge´rard Cliquet University of Kuopio University of Rennes 1 Department of Business and Management Institute of Management of Rennes (IAE) Microkatu 1F 11 rue Jean Mace´, CS 70803 70211 Kuopio 35708 Rennes, Cedex 7 Finland France [email protected] [email protected] ISBN 978-3-7908-2057-7 e-ISBN 978-3-7908-2058-4 DOI: 10.1007/978-3-7908-2058-4 Contributions to Management Science ISSN 1431-1941 Library of Congress Control Number: 2008925044 © 2008 Physica-Verlag Heidelberg Funding from the Rotterdam School of Management, Erasmus University Rotterdam and eRNAC (eResearch Network Agricultural Cooperatives) is gratefully acknowledged. This work is subject to copyright. 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Cover design: WMXDesign GmbH, Heidelberg Printed on acid-free paper 9 8 7 6 5 4 3 2 1 springer.com Contents Contributors....................................................... ix Introducing“StrategyandGovernanceofNetworks” ................. 1 GeorgeHendrikseandJosefWindsperger PartI Cooperatives OntheNatureofaCooperative:ASystemofAttributesPerspective..... 13 LiFengandGeorgeHendrikse Determinants of Successful Cooperation in Agricultural Markets: EvidencefromProducerGroupsinPoland .......................... 27 IlonaBanaszak InnovationProcessesinCooperativeOrganizations:ResultsofaCase StudyResearch ................................................. 47 DanielBrunnerandTimVoigt Structure and Governance of Networks: Cases of Franchising andCo-operativeChains ......................................... 63 AkiraKurimoto PartII Franchising PluralFormandOwnership......................................... 85 Stable Plural Forms in Franchise Systems: An Examination oftheEvolutionofOwnershipRedirectionResearch.................. 87 BrentL.BakerandRajivP.Dant AComparisonofCompanyOwnedandFranchisedFastFoodOutlet Performance:InsightsfromHealthInspectionScores ................. 113 RoyL.Beheler,SethW.Norton,andKabirC.Sen v vi Contents New Challenges for Store Location in a Plural Form Network: AnExploratoryStudy ........................................... 127 Ge´rardCliquet PluralFormandtheInternationalizationofFranchisingNetworks: ExploringthePotentialRelationship ............................... 147 RozennPerrigot KnowledgeManagement,TrustandStrategicManagementIssues .......165 The Knowledge Transfer Strategy of Franchising Firms: Evidence fromtheAustrianFranchiseSector ................................ 167 JosefWindspergerandNinaGorovaia TrustandFairnessinFranchiseRelationships ....................... 183 EvelienCroonen Concept Uniformity: Control Versus Freedom in Business Format Franchising .................................................... 205 OdileStreedandGe´rardCliquet EntrepreneurshipandFranchising ...................................221 FranchiseeDiscontinuanceandFailureEmpiricalFindings fromFinland ................................................... 223 MikaTuunanenandJenniTorikka PartIII StrategicAlliances GovernanceStructureIssues ........................................247 AModeltoAnalyseGovernanceStructuresinTechnologicalNetworks .. 249 NievesArranzandJ.CarlosFdezdeArroyabe Inter-Firm Relations and Innovative Activity: A Cluster Analysis BasedonSubcontractingFirmsintheFrenchSillonAlpin ............. 269 RachelBocquet ConflictResolutionMechanismsinAllianceNetworks................. 293 ElodieGardet IntermediaryInstitutionsandEmbeddednessinTechnologyNetworks... 311 Re´gisCoeurderoyandVale´rieDuplat PerformanceandStrategyofNetworks ...............................325 GoverningforSuccess:TheHostCountryUncertaintyandtheDesign ofForeignParentControlinInternationalJointVentures.............. 327 HuuLeNguyenandJormaLarimo Contents vii PerformanceImplicationsofNetworkStructure,ResourceInvestment, andCompetitionintheGermanMotionPictureIndustry.............. 347 BrinjaMeisebergandThomasEhrmann SyndicationStrategiesinVentureCapitalNetworks .................. 373 DavidMas,AnnickVignes,andGe´rardWeisbuch Contributors NievesArranz DepartmentofAppliedEconomyandHistory,FacultyofEconomicsandBusiness Administration,NationalDistanceUniversityofSpain,UNED, [email protected] BrentL.Baker UniversityofSouthFlorida,Tampa,FL,USA,[email protected] IlonaBanaszak Humboldt University Berlin, Division of Resource Economics, Luisenstr. 56, 10099Berlin,Germany and Slovak Academy of Sciences, Institute for Forecasting, Sancova 56, 81105 Bratislava,Slovakia,[email protected] RoyL.Beheler (deceased) RachelBocquet UniversityofSavoie,Irege,9,ruedel’arc-en-ciel,BP240,74942Annecy-le-Vieux, France,[email protected] DanielBrunner InstituteforCo-OperativeStudies,PhilippsUniversityMarburg,AmPlan2,35032 Marburg,Germany,[email protected] J.CarlosFdezdeArroyabe DepartmentofBusinessAdminsitrationatESICBusiness&MarketingSchoolof Madrid,Spain,[email protected] Ge´rardCliquet SchoolofBusinessAdministrationIGR-IAE,UniversityofRennes1,CREMUMR CNRS6211,France,[email protected] ix x Contributors Re´gisCoeurderoy CenterforResearchinEntrepreneurialChangeandInnovativeStrategies(CRECIS), Louvain School of Management, Catholic University of Louvain, 1, Place des Doyens,1348LouvainlaNeuve,Belgium,[email protected] EvelienCroonen UniversityofGroningen,FacultyofEconomicsandBusiness, TheNetherlands,[email protected] RajivP.Dant WaltonCentennialChairinMarketingStrategyattheUniversityofOklahoma, Norman,Oklahoma,USA,[email protected] Vale´rieDuplat CenterforResearchinEntrepreneurialChangeandInnovativeStrategies(CRECIS), Louvain School of Management, Catholic University of Louvain, 1, Place des Doyens,1348LouvainlaNeuve,Belgium,[email protected] ThomasEhrmann InstituteofStrategicManagement,Westfa¨lischeWilhelms-Universita¨tMu¨nster, Leonardo-Campus18,48149Mu¨nster,Germany,[email protected] LiFeng Rotterdam School of Management, Erasmus University, P.O. Box 1738, OfficeT8-42,3000DRRotterdam,TheNetherlands,[email protected] ElodieGardet UniversityofSavoie(IREGE,France),[email protected] NinaGorovaia European University Cyprus, 6, Diogenes Str., Engomi, P.O. Box 22006, 1516 Nicosia,Cyprus,[email protected] GeorgeHendrikse Rotterdam School of Management, Erasmus University, P.O. Box 1738, OfficeT8-56,3000DRRotterdam,TheNetherlands,[email protected] AkiraKurimoto ConsumerCo-operativeInstituteofJapan,[email protected] JormaLarimo MarketingDepartment,UniversityofVaasa,Finland,Jorma.larimo@uwasa.fi DavisMas ERMES-CNRS, UMR 7181, Universite´ Pantheon-Assas Paris II, 12, place du Pantheon,F-75230ParisCedex05,France,[email protected] BrinjaMeiseberg InstituteofStrategicManagement,Westfa¨lischeWilhelms-Universita¨tMu¨nster, Leonardo-Campus18,48149Mu¨nster,Germany,[email protected] Contributors xi HuuLeNguyen MarketingDepartment,UniversityofVaasa,Finland,nghl@uwasa.fi SethW.Norton WheatonCollege,Wheaton,IL60187,USA,[email protected] RozennPerrigot GraduateSchoolofBusinessAdministration(IGR-IAE),UniversityofRennes1, ESCRennesSchoolofBusiness,CREMUMRCNRS6211, 11rueJeanMace´,CS70803,35708RennesCedex7,France [email protected] KabirC.Sen College of Business, Lamar University, Beaumont, TX 77710, USA, [email protected] OdileStreed CREMUMRCNRS6211,UniversityofRennes1,andattheConcordiaCollege, Moorhead,MN,USA,[email protected] JenniTorikka School of Business and Economics, University of Jyvaskyla, Finland, [email protected].fi MikaTuunanen DepartmentofBusinessandManagement,FacultyofBusinessandInformation Technology,UniversityofKuopio,Finland,mika.tuunanen@uku.fi AnnickVignes ERMES-CNRS, UMR 7181, Universite´ Pantheon-Assas Paris II, 12, place du Pantheon,F-75230ParisCedex05,France,[email protected] TimVoigt DepartmentofAgriculturalEconomics,ChairofFoodEconomicsandMarketing Management, Justus Liebig University, Senckenbergstraße 3, 35390 Gießen, Germany,[email protected] Ge´rardWeisbuch Laboratoire de Physique Statistique de l’Ecole Normale Supe´rieure, 24 rue Lhomond,F-75231ParisCedex5,France,[email protected] JosefWindsperger CenterforBusinessStudies,UniversityofVienna,Bru¨nnerStr.72,A-1210Vienna, Austria,[email protected]
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