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ANI NTERNATIPOENRASLP ECTIVE BOBD EWIT SIXTEHD ITION Copyr2i0g1Ch7et n gaLgeea rnAilRnlig g.hR tess erMvaeynd o.bt ec opisecda,n noerdd u,p liciawnth eodol,rei np arWtC.N0 2-200-202 ToP ama nLdi z and LeeannA dn neke Famimlaytt ers SIXTEHD ITION Thfei froseutdr i toifSo tnrsa PtreogcyCe:os nst,ae nnCdto ntwexetrc eo -aubtyhB oordbee Wd i atn d RoMne yTehrfi.ef atnhsd i xetdhi twieoraneus t hboyBr oedbdeW it. �-C'E�N GAGE ,-.L eagr·n in Aust•rBarlal•izM aie xi•Sc ionga•pU onrietKeidn g•dU onitmeSdt ates �-'C�E NGAGE 1 Learning· -. StratAengI yn:t ernaPteirosnpaelc ti©v2 e0,C1 e7n,g LaegaerE nMiEnAg 6tEhd ition ALRLI GHRTESS ERNVopE aDor.tft h wioscr okv ebryt ehcdeo pyright Bodbe W it hermeaibyner eprooddrui csetdri ainnb fyuo torebrmdy a nmye ans, excaepspe tr mbiyUt Sct oepdy lraiwwgi,ht tth hopeur twi roirt ten PublAinsnhaAebiren:ls cow permiostfsh cieoo pny orwingehrt. 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AltlhU eR Litsnh biosao rkce o rartteh cteti o mgfeo itnpogr ess; howetvhPeeur b laicschneeoprr te ss ponfsotirhcb eoi nlatinetdny t contaivnauielodatf bh piialrridwtt eyyb sites. Foprr odiuncfto rmaanttdie ocnh naoslsoigsyt ance, conteamceta [email protected]. Fopre rmitsous simeoan t efrriotamhl ti esox rtp roduct, anfdo pre rmiqsuseiroine s, emaeimle [email protected]. BriLtiibsCrhaa trayl oguinDga-tian -Publication Ac atarleocgfouotrerhdb i osoi aksv aiflratobhmBle re i Ltiibsrha ry. ISB9N7:8 -1-4737-2515-7 CengaLgeea rnEiMnEgA CherHiotuoNsnoe r,Wt ahAy n,d oHvaemrp,sS hPi5lrBOeE , UniKtiendg dom CengLaegaerp nriondagurr ceet psr eisCnea nntbaeyNdd ea l son EducLattdi.o n Foyro luirf leelaornsngoi lnuvgti iwsowinwt.s c,e ngage.co.uk Purcyhoanuserpex r tbi onooterk - baoto k www.cengagebrain.com PriinCntr eodba ytZ irai dn.sdk.i PriNnutm b0e1r :P rYienat2r 0:1 7 BRIECFO NTENTS STRATEGY SECTION 1 1 Introduction 2 2 Strategizing 53 Missiaonnvdii nsgi oning 127 STRATECGOYN TENT SECTION 175 4 Busilneevssetslr ategy 178 Corpolreavstetelr ategy 240 Netwloervsket lr ategy 293 STRATEPGRYO CESS SECTION 341 7 Strafotremgayt ion 343 Stractheagnigce 400 Straitnengoivca tion 449 STRATECGOYN TEXT SECTION 501 10T hien ducsotnrtye xt 503 11 Thoer ganiczoanttieoxnta l 561 12 Thien ternactoinotneaxlt 603 CASES SECTION 653 Index 797 V CONTENTS Lioseftx hibits xiii Acknowledgements xv Preface xvii Digsiupptoarlrt e sources x.xm STRATEGY SECTION 1 INTRODUCTION 2 Thnea tousfrt er ategy 2 Identtihsfety riaintsges guye s 3 Structthsuetr riadntegeb gayt es 11 Manasgtirnagpt aergayd oxes 16 Develaonip nitnegrn paetrisopneaclt ive 19 Introtdtouh crete iaodni ngs 24 Read1i.Cn1og m plTehxneia ttoyurealf:r ew orplrdo blems 25 byR ichMaarsdao nnI da Mni troff Read1i.Mn2ag n asgtirnagct oengtirca dictions 31 byW enKd.Sy m iatnhMd i chLa.Te uls hma,111 Read1i.Cn3ug l tcuornaslti rmnaa innatgtseh meeonrti es 41 byG eeHrotf stede References 48 2 STRATEGlZlNG 53 Introduction 53 Thies sousfe t rarteeagsiocn ing 54 Thpea raodlfoo xga inicdn tuition 59 Perspoensc ttriavtecsg izing 63 Manatghipena gr aodflo oxga inidcn tuition 70 Strattheigniikincin ntge rnpaetrisopneaclt ive 71 Introtdtouh crete iaodni ngs 73 Read2i.En1xg p lidcyantacimanipgca bTihlneia ttaiunerdse : 74 microfoou(fns duasttieaonintnsea perbrplforeri)ms aen ce byD avJiT.de ece Read2i.En2xg p lionrtiunaignit dtri sooi lnmne a nagerial 88 decimsaikoinn g byE rDiakn aen Mdi chGa.Pe rla tt vii viiCiO NTENTS Read2i.Pn3sg y chofloougincdoaadflty inoacnmasip ca biliti1e04s : Reflaenxrdie ofnli esnct triamotanen gaigce ment byG eraP.rH do dgkia1nM1das roP.k1H 1e aley References 114 3 MISSIONAINNDGV ISIONING 127 Introduction 127 Thies osofur eg anipzuartpioosnea l 134 Thpea raodfp orxo fiatnradeb siplointsyi bility 135 Perspoenmc itsisviaeonsvnd ii snigo ning 139 Manatghipena gr aopfdr ooxfi taanrbdei slpiotnys ibilit1y4 4 Missiaonvndii snigio innn itnegrnp aetrisopneaclt ive 146 Introtdtouh rceet aidoinn gs 148 Read3i.Tn1hg se o crieaslp oonbfsu isbiinleistsy itsio n crietpasrs oefi ts 15() byM i/F1r0i1e1d mllll Read3i.Sn2tg oc khaonlsddt earkse holders: 153 An epwe rspeocnct oirvpgeoo rvaetrnea nce byE dwaFrrde eamnaDd1a 1v Riede d Read3i.Cn3rg e asthiavnreagdl ue 159 byM ichEa.Pe olr atneMdra rRk.K ramer References 171 STRATECGOYN TENT 175 SECTION 4 BUSINLEESVSSET LRA TEGY 178 Introduction 178 Thies oscfuo em peatdivtainvtea ge 178 Thpear aodmfoar xk aetnrsde sources 192 Perspoenbc utsiilvneeesvsste srl a tegy 195 Manatghipena gr aomdfa orxk ets anrde sources 201 Busilneesvstesrl ai intn etgeyrn paetrisopencatli ve 203 Introtdtouh rceeat diionng s 204 Read4i.Sn1tg r aftretoghmoye u tisni de 205 byG eorSgD.ea ayn Cdh riMsotoirnmea n Read4i.Fn2ig rr ems oaunrsdcu esst ained compeatdivtainvtea ge 213 byJ aBya rney Read4i.Dn3yg n acmaipca bainsldti rtamitaeensga igce ment 220 byD av1iT de eGcaerP,yi saa11A11m0dyS huen References 235 CONTENTiSx 5 CORPORATLEE VSETLRA TEGY 240 Introduction 240 Thies soufce o rpocroantfieg uration 240 Thpea raodrfo exs ponasnisdvy enneersgsy 245 Perspoencc toirvpleoesrsv atetrlea tegy 252 Managtihpneag r aodfro exs ponasnisdvy enneersgsy 258 Corpolreavstteerl a itinen gtye rnapteirosnpeaclt ive 260 Introtdtouh crete iaodni ngs 263 Read5.i 1nS gt raatntedhgb eyu sipnoerstsf olio 264 byB arHrye dl ey Read5.i 2nT ghc eo croem peotfte hnceco er poration 270 byC. K.P rahaanlGdaa drH ya mel Read5i.nS3ge eksiynnge rgies 278 byA ndrCeawm pabneMdli lc hGaoeoll d References 291 6 NETWORK.LESVTERALT EGY 293 Introduction 293 Thies souifen ter-orrgealnaitziaotnisohniapls 293 Thpea raodfco oxm peatnicdto ioopne ration 302 Perspoencn teitvwleoesrsv kte rla tegy 306 Managtihpneag r aodcfoo xm peatnicdto ioopne ration 312 Netwloersvkte rla itinen gtye rnpaetrisopneaclt ive 314 Introtdtouh crete iaodni ngs 317 Read6i.nC1go llawbioytrohacu tore m pe-taintwdoi rns 318 byG aryH amYevlDe,os az n C.dK. P rahalad Read6i.nC2gr eaats itnrgac teentgtmoira cen aawg eeob pf a rtners32 3 byG iaLnonrie naznCodhn airB laedse n-Fuller Read6i.nC3go evoilbnuu tsiioennce osssy stems 332 byJ amF.eM so ore References 337 STRATEPGRYO CESS SECTION 341 STRATEFGOYRMA TION 7 343 Introduction 343 Thies soufre e alsitzreadt egy 343 Thpea raoddfoe xl iberateness anedm ergence 348 Perspoencs ttirvafoetrsem gayt ion 353 Managtihpneag r aodfdo exl ibearnaedtm eenregsesn ce 361 Strafotremgayit inin otne rnpaetrisopneaclt ive 362