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Back to Basics: Strategy Backt oB asics: Strategy by ValeriBeim 2011 Russell Enterprises, Inc. Milford, CT USA Back to Basics: Strategy by Valeri Beim ISBN: 978-1-936490-49-1 © Copyright 2011 Valeri Beim All Rights Reserved No part of this book may be used, reproduced, stored in a retrieval system or transmitted in any manner or form whatsoever or by any means, elec tronic, electrostatic, magnetic tape, photocopying, recording or otherwise, without the express written permission from the publisher except in the case of brief quotations embodied in critical articles or reviews. Published by: Russell Enterprises, Inc. P.O. Box 3131 Milford, CT 0646U0SA http:// www.russell-enterprises.c om [email protected] Translated from the Russian by Jim Marfia Cover design by Janel Lowrance and Zymurit Nasilkowski Printed in the United States of America Tabloef C ontents Preface 5 Chapt1e r IntroductotO iuorTn h eme 9 GoalisnC hess 11 Chapt2e r StratePgriicn ciples 16 PiecDee velopment 16 Chapt3e r TheC enter 48 TheC entaenrd t heW ings 68 Chapt4e:rO penL ines 100 Chapt5e r Weaknesses 140 TheT woW-eaknesPsr inciple1 71 Chapt6e:rC oordinating Fo1r8c2e s Back to Basics: Strategy Preface Plyaincgh eisssi ntere-sbtuitnp grop erm ean-st haitsn ,o ats a plyainagn dw inniinseg v emno rec onsequoefyn ocueor p pon'esn t inetsert!i ng tebrlrbeil nude-ri tn iecsse asrtyh at objecrteiavsefoo ntrsh eixs iisntt h e Whicpha tlhesat dov iocrtiyna g amep osition. ofc hess? Sucrhe oanssa,lw yasc ontaiintn heed Thrseuec pha thsk nwaonrT.eh fier stp osiatriaeos nu,p erfiooror nisetydi e iasd iercatt toanctk h kei nwgi,tt hh ei ns omoeft hceo mponwehnitmcsah k e aimet ihetrom atoer,t of orcteh eu pa c hepsoss itSiuocshnu .pi eorrities opponiendn etef,n ditnhgaa ttt atcok a,r ues uaclallyal devda nt.Ta hgeerse suffesre rimoautse rlioaslsT ehse. a rve aoruisk indofsa dvagnetsa, secoinsad l stooo btain oefan osuogmhe tiimnme astr eiaolt,ht eirm iens mateardivaaln ftoarg ea nw ienba;ust y t hmeo sdtvi eresleme entosft he thtiism ieit sa chiebvyme eda nosfa posiAtdivoangn.et osaft hlea tttyepre tatcicballo( ww wei nlolbt ee xaminianrcego mmornelfye tror peaodss itional thcea soefa h orbrlbiel unbdyeo ru ra dvant.a ges opponesnitnt,ch eme o rpel aying experoinehena ctseh, le e osftse tnh isI nt hmea itnh,bi oso wki bleld evoted happenBse.s itdareisn,io nnge steol tfo q uestoifco lnasfys isnipgo siiotnal awasittiu pd smtiakfeorsmo n'es advantaangtdeh vsea oruiosp etriaons opponieswn rto nognp riinpclaen,d thcaatbn e p erfowrimhtet deh m. verhyam rfult oo nset vriinfgos re lf reali!z)a.t ion Forn owl,e tl'osoa kta coulpeo f exampalneds ,a t phroews -etonhrce e And tthhiear ndd finailst hweaa yb se-nocfte h nee cesasdavrya ntages tcehnicaanldc ,o nsstiosf s olwlyi nfluetnhcoeeu dt coofmt ehg eam e. nuirsng trvieellsaym allv aarnide d a b c d e f hg mataelro irp oistioandavla nttaog es 8 vcitoTryh.ip sa tmha yb et hvee yr 7 harsdtea,n dl aerinngto m aster 6 technwiiqcluolets htse t udpiloyauesr mortei mteh alner anitnhgoe t her5 plyaingb i.ht as 4 3 Anda lthoaulgtlhh f eun damental 2 methoodfps ly a jIsu tl tiesuds ually 1 requtihraaetp lyaehra vdeif freent lelvosef knowalnedddi geffer elnetv els a b c d e f hg ofp repareaatcoihfoh tne,ms haornees PilulrysB-burn imporgteannaetlcr harraiccst.Aten id Hasti1n98g5s thati noi rsd:te owr i bny o bjecetyli v 5 Back to Basics: Strategy Herwee h avae c las(sainvcde y r 23h.8R+e,ct .2;2. 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Thimsu sbte d onbee,c aiutos ftee nN evheerlteIc sosn,s iiutds eertfu ogli ve happtehnatsth orseeia ndbgu,mt o rea c elareexrpn laatiooftn h bea sainsd especitaholdslieys cushsaivnecg o,n nectbieotnwse tehne two diffreen(tsm oetimceosnd seirabfulnyd amecnotpmaoln eonftt hsge a me dieffre!nu)tn denrdsitnoagfts hs ea meo fc hessi nttheaurtses :st tr aatnedg y sujbcets oacuncrder ncTehsil.se atdos t atcicFsot.rh piuspr oslee',tts a kaen conufsionw,h icthu rnistn o exapmloeu otfd ailleiy.f misundenrdsitnaagnesdv etnot riandg insuAlntdts h.ai tss ometwheid nog Howa bosuotm etthhiaintspg e rhaps nonte ed. thmeo sfter qutea nnfda imilrao fleis'f sitouna:st piae rsloena vhionmigetn h e Fisrto fa llle',ts d eawli tthh tee rmm onrinogff,t od oh iosr h edra ily strategy. businessa?s sLutemihtesp' esr son intetnobd usay f ewt ihnglste;'a sl so Srtaetgyu suamlelayn tseh mosts uppsohsheea s detcoui sdmeea ds s genepralanlo fa cotnil,e avtihnegt ranstpio.or nta wokrinogu t odfe tltatshiot e h tea ccatli elmeetn( btyh wea yI,h avael shoa d Itis q uiltiek tehlabyte o,fr seh eev en occastiogo inva ed efiniotfit hoenl eaves shhwoemi elh,la v dee cided concoeftp atc taiswc esla ln,id ct a mew hisctho srhewe i vlilts i ins earocfh oultki et hsiT:ac tiicnsv otlhvteea ss ksw hasth wea nttobs u y. oft hmeo me,mn etantihnogps roebe lms whircehq uais roel uhteiraoennn d o w.I)wt o ulaldsb oea g ood fiordh eetaro figureb eofuotr ehhoawn idsgs ho ei ng Buttih fsor muliaos f tlltihee ltpou si n tog etth erieno, t hweorr dwsh,i ch the begsitnangoiefons ug rr e srecah,t rasnyssittae nmwd,h itcrha enrmssaf y sof onro ww es haulslie to nlfyor ben eed(eadna dtw hicshts o)pt,o reducptupirovsee Isnt.se awde,s halalr raitvh eed re stinatiwohne?r eA lso, usaes o umra ignu itdhefe ol olwings houslhgdeo a fterwaridsfsh c,ea nnot simpdleefit niiownh,o lulsyue lff or findw hasth iesl ookfionirgnt hfier st prcatipcuaprlos e:ss tratiencgy h essst o(raess o methiampepse onris sf)h ,e (ando nnylo tci hne scso!n)c eirntss edlfo ensol ti tkhepe r iocre ,a nyetlhsien g wiht preparingf avorabalbeo iu(ttw hiscohm ethiampepste on!os) . circumsftorad necciessti avcet oirc al technoipecraalt i(oRnesm.e mtbheartA ndn o,wl et bruesad ko wtnih s weg enaelrulsyte h tee r"met chniqsuien"g sutiluatari ointno i tesel ments, 9
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