Strategic Thinking and Writing PDF
Preview Strategic Thinking and Writing
Strategic Thinking and Writing E Corporate Communication Collection THE BUSINESS D M EXPERT PRESS Michael Edmondson O Debbie D. DuFrene, Editor N DIGITAL LIBRARIES D S “In an era when more time is spent on constant tweeting than on critical O N EBOOKS FOR thinking, Michael Edmondson provides an important reminder that the BUSINESS STUDENTS path to success won’t be found by staying glued to a device. Strategic Strategic Curriculum-oriented, born- Thinking and Writing is a guide for effectively using the one key element digital books for advanced needed to gain the upper hand in any challenging situation: your own business students, written thought process.”—Ronald Panarotti, Rider University by academic thought Thinking and leaders who translate real- “Dr. Edmondson’s Strategic Thinking and Writing is a fascinating piece world business experience of literature that will help you remain focused, motivated, and engaged into course readings and in the art of critical thinking. This book captures real life success stories Writing reference materials for and provides magnifi cent exercises, each designed to help people improve students expecting to tackle their strategic thinking and writing skills. This book has encouraged management and leadership me to open up my mind, increase my self-awareness, and continuously challenges during their strive for clear and effi cient thinking.”—Martha Redondo, Princeton professional careers. Theological Seminary POLICIES BUILT S T BY LIBRARIANS In today’s hyper-connected, dynamic, and ever-changing global R A • Unlimited simultaneous marketplace, storytelling is the new strategic imperative for orga- T E usage nizations and individuals that want to achieve and sustain growth. G I • Unrestricted downloading As technology has democratized the power to share stories with C T and printing the world, succeeding in today’s age of collaborative commerce H I • Perpetual access for a N demands that leaders on all levels develop and enhance the busi- K one-time fee ness competency of storytelling built on strategic thinking and IN • No platform or G maintenance fees writing in order to drive customer engagement, enhance business A performance, and remain relevant. N • Free MARC records D • No license to execute W Michael Edmondson is dean of Professional Education and Life- R The Digital Libraries are a long Learning at New Jersey City University in Jersey City, New IT I comprehensive, cost-eff ective Jersey. He is the author of Success: Theory and Practice (Business N G way to deliver practical Experts Press, 2016), Major in Happiness: Debunking the College Major Michael Edmondson treatments of important Fallacies (Business Experts Press, 2015), and Marketing Your Value: 9 business issues to every Steps to Navigate Your Career (Business Experts Press, 2015). He has student and faculty member. over 25 years of experience in both the nonprofi t and for-profi t sectors. He has a PhD in history from Temple University, an MA in history from Villanova University, and a BA in history from Cabrini For further information, a University. free trial, or to order, contact: [email protected] Corporate Communication Collection www.businessexpertpress.com/librarians Debbie D. DuFrene, Editor Strategic Thinking and Writing Strategic Thinking and Writing Michael Edmondson, PhD Strategic Thinking and Writing Copyright © Business Expert Press, LLC, 2019. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means— electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 250 words, without the prior permission of the publisher. First published in 2019 by Business Expert Press, LLC 222 East 46th Street, New York, NY 10017 www.businessexpertpress.com ISBN-13: 978-1-94944-341-7 (paperback) ISBN-13: 978-1-94944-342-4 (e-book) Business Expert Press Corporate Communication Collection Collection ISSN: 2156-8162 (print) Collection ISSN: 2156-8170 (electronic) Cover and interior design by S4Carlisle Publishing Services Private Ltd., Chennai, India First edition: 2019 10 9 8 7 6 5 4 3 2 1 Printed in the United States of America. Dedication To Jolyon P. Girard, James Hedtke, and Lowell Gustafson Other Books by Michael Edmondson Success: Theory and Practice Major in Happiness: Debunking the College Major Fallacies Marketing Your Value: 9 Steps to Navigate Your Career Advance Quotes for Strategic Thinking and Writing “Strategic Thinking and Writing is a must read for students and business professionals looking to enhance their strategic thinking and writing skills. Throughout the book, Dr. Edmondson provides readers the opportunity to perform thinking exercises and self-awareness checks which I found to be that are extremely helpful. Dr. Edmondson reminds us that writing is a process that we need to respect in order to produce a high-quality product.” Monique Oudijk, Bayada Home Health Care “Thinking and writing well is one of the single most important traits you can have in the business world. Knowing how to think and write well helps you to perform and convey great ideas in your workplace. Dr. Edmondson’s Strategic Thinking and Writing will help you capture your ideas and showcase them to your professional audience. Displaying great ideas with skill gives you power that is well deserved, and this book will help you achieve that easily.” Katie Calabrese, National Association for Community College Entrepreneurship “In an era when more time is spent on constant tweeting than on critical thinking, Michael Edmondson provides an important reminder that the path to success won’t be found by staying glued to a device. Strategic Thinking and Writing is a guide for effectively using the one key element needed to gain the upper hand in any challenging situation: your own thought process.” Ronald Panarotti, Rider University Dr. Edmondson’s Strategic Thinking and Writing is a fascinating piece of literature that will help you remain focused, motivated, and engaged in the art of critical thinking. This book captures real life success stories and provides magnificent exercises, each designed to help people improve their strategic thinking and writing skills. This book has encouraged me to open up my mind, increase my self-awareness, and continuously strive for clear and efficient thinking. Martha Redondo, Princeton Theological Seminary Abstract In today’s hyperconnected, dynamic, and ever-changing global market- place, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technol- ogy has democratized the power to share stories with the world, succeed- ing in today’s age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six-page narrative that executives prepare. The start of each meeting involves attendees reading the six-page narrative for 30 minutes followed by a discussion. Writing the six-page memo requires research, time, and multiple revisions. The six-page memo also requires one to think and write strategically. That’s where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention toward strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six-page memo. Keywords business; communication; corporate communication; leadership; man- agement; professional development; strategic thinking; strategy; writing
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