Strategic Perspective on the Alibaba Economy Daniel Zhang, CEO Our Mission is TO MAKE IT EASY TO DO BUSINESS ANYWHERE ® MEET @ ALIBABA SHOP @ ALIBABA WORK @ ALIBABA LIVE @ ALIBABA * Alibaba Pictures is an affiliated entity The Alibaba Economy LOCAL SERVICES DIGITAL MEDIA & ENTERTAINMENT CORE COMMERCE ® DATA DATA TECHNOLOGY TECHNOLOGY PAYMENT & FINANCIAL SERVICES LOGISTICS MARKETING SERVICES & DATA MANAGEMENT PLATFORM CLOUD COMPUTING * Ant Financial, Cainiao, Alibaba Pictures, Weibo, Paytm, Tao Piao Piao, Koubei and Ele.me are affiliated entities Taobao is a Social Commerce Platform From Meeting Demand to Creating Demand ® INTELLIGENT MOBILE-FIRST PERSONALIZATION MEMBERSHIP User Features Content-Driven Smart Manufacturing Product Merchandising Loyalty P rogram Community-Driven Smart Product Design Algorithms Tmall is the Partner-of-Choice for Brands From Sales Marketplace to Engine of Digital Transformation Industry Merchants Consumers Quality Consumption Transform Marketing & Market Leadership Consumer Engagement Brand Selection Brand Marketing New User Acquisition Merchandise Selection Customer Management Key Account Marketshare Distribution Channels New Retail: Transformation Starts With Digitizing the Core Components of Retail Operations CUSTOMERS PRODUCT MERCHANDISING ORDERS PAYMENT LOYALTY PROGRAM EXPERIMENTATION & INNOVATION ACROSS DIFFERENT RETAIL FORMATS Consumer Electronics Fresh Food & FMCG Fashion & Beauty * Suning, Sanjiang and Bailian Group are affiliated entities New Retail: Data Technology Empowering Management of Entire Consumer Lifecycle E-SALES & E-DISTRIBUTION DIGITAL MEDIA & ENTERTAI MENT N Multi-Platform Brand-Building & Marketing ® Customer Asset Management Brand Databank * Tao Piao Piao is an affiliated business From Making Connections to Redefining Retail e-Marketing e-Sales Omni Channel e-Distribution e-Supply Chain Management * Cainiao, Suning, Sanjiang, Bailian Group and Tao Piao Piao are affiliated entities or businesses Cloud: From Infrastructure as a Service to Application-Enhanced Cloud as a Service SaaS Retail Cloud Digital Marketing Logistics Digital Media Financial Services Customer Service CityBrain Industry Tailored Cloud Cloud Cloud Cloud Cloud Solutions ® Traffic Safety & Medical Manufacturing Management Security Services PaaS IaaS * Ant Financial and Cainiao are affiliated entities Digital Media & Entertainment: From Commerce to Entertainment Content Generation TV Dramas Newsfeed Short Videos Literature Sports Gaming Music Movies Live Events Commercialization Merchandise Subscription Uni-Marketing IP Licensing Sales Content Distribution * Ant Financial and Alibaba Pictures are affiliated entities and Tao Piao Piao is an affiliated business
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