Strategic Perspective on the Alibaba Economy

13 Pages·2017·9.21 MB·English

Strategic Perspective on the Alibaba Economy
Daniel Zhang, CEO
Our Mission is TO MAKE IT EASY TO DO BUSINESS ANYWHERE
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MEET @ ALIBABA SHOP @ ALIBABA WORK @ ALIBABA LIVE @ ALIBABA
* Alibaba Pictures is an affiliated entity
The Alibaba Economy
LOCAL SERVICES
DIGITAL MEDIA & ENTERTAINMENT CORE COMMERCE
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DATA
DATA
TECHNOLOGY
TECHNOLOGY PAYMENT & FINANCIAL SERVICES
LOGISTICS
MARKETING SERVICES & DATA MANAGEMENT PLATFORM
CLOUD COMPUTING
* Ant Financial, Cainiao, Alibaba Pictures, Weibo, Paytm, Tao Piao Piao, Koubei and Ele.me are affiliated entities
Taobao is a Social Commerce Platform
From Meeting Demand to Creating Demand
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INTELLIGENT MOBILE-FIRST PERSONALIZATION MEMBERSHIP
User Features
Content-Driven Smart Manufacturing
Product Merchandising
Loyalty P rogram
Community-Driven Smart Product Design
Algorithms
Tmall is the Partner-of-Choice for Brands
From Sales Marketplace to Engine of Digital Transformation
Industry
Merchants
Consumers
Quality Consumption Transform Marketing & Market Leadership
Consumer Engagement
Brand Selection
Brand Marketing New User Acquisition
Merchandise Selection
Customer Management Key Account Marketshare
Distribution Channels
New Retail: Transformation Starts With Digitizing the Core Components of Retail Operations
CUSTOMERS PRODUCT MERCHANDISING ORDERS PAYMENT LOYALTY PROGRAM
EXPERIMENTATION & INNOVATION ACROSS DIFFERENT RETAIL FORMATS
Consumer Electronics Fresh Food & FMCG
Fashion & Beauty
* Suning, Sanjiang and Bailian Group are affiliated entities
New Retail: Data Technology Empowering Management of Entire Consumer Lifecycle
E-SALES & E-DISTRIBUTION
DIGITAL MEDIA & ENTERTAI MENT
N
Multi-Platform Brand-Building & Marketing
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Customer Asset Management
Brand Databank

* Tao Piao Piao is an affiliated business
From Making Connections to Redefining Retail
e-Marketing
e-Sales
Omni Channel
e-Distribution
e-Supply Chain Management
* Cainiao, Suning, Sanjiang, Bailian Group and Tao Piao Piao are affiliated entities or businesses
Cloud: From Infrastructure as a Service to Application-Enhanced Cloud as a Service
SaaS
Retail Cloud Digital Marketing Logistics Digital Media Financial Services Customer Service CityBrain Industry Tailored
Cloud Cloud Cloud Cloud Cloud Solutions
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Traffic Safety &
Medical Manufacturing
Management Security
Services
PaaS
IaaS
* Ant Financial and Cainiao are affiliated entities
Digital Media & Entertainment: From Commerce to Entertainment
Content

Generation
TV Dramas Newsfeed Short Videos Literature Sports Gaming Music Movies Live Events
Commercialization Merchandise
Subscription
Uni-Marketing
IP Licensing
Sales
Content
Distribution
* Ant Financial and Alibaba Pictures are affiliated entities and Tao Piao Piao is an affiliated business