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Strategic Management: Concepts and Cases PDF

604 Pages·2020·17.358 MB·English
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case17UberTechnologiesInc..indd 204 11/14/19 9:46 AM WileyPLUS gives you the freedom of mobility and provides a clear path to your course material and assignments, helping you stay engaged and on track. When course materials are presented in an organized way, you are more likely to stay focused, develop mastery, and participate in class. WileyPLUS provides you a clear path through thecourse material. Starting with Wiley’s quality curated content and adaptive practice questions, you can quickly access material most relevant to your course and understand topics that are most challenging to you. This easy-to-use, intuitive interface saves you time, helps you stay on track, and keeps you motivated throughout your course. Customized Interactive Tech Support Content eTextbook We know studying and Your coursehas been You can easily search homework is not a 9-5 customized with videos, content, highlight and take job, so you can reach us documents, pages, and notes, access instructor’s 24/7 through your relevant links to keep you notes and highlights, and course navigation. motivated. read offline. Linear Design Calendar Student App and Organization The course calendar syncs You can view due dates, Course modules organized with other features—like submit assignments, by learning objective assignments and syllabus read material, and include eTextbook content, —so any updates from communicate with your videos, animations, your instructor will instructor all from your interactives, and practice immediately appear. phone. questions. www.wileyplus.com/student-register Dyer_FSM_ffirs.indd 1 11/13/19 4:09 PM Dyer_FSM_ffirs.indd 2 11/13/19 4:09 PM Strategic Management Third Edition Dyer_FSM_ffirs.indd 3 11/13/19 4:09 PM Dyer_FSM_ffirs.indd 4 11/13/19 4:09 PM Strategic Management Concepts and Cases Third Edition JEFF DYER ROBERT JENSEN Brigham Young University, Brigham Young University, Marriott School Marriott School PAUL GODFREY DAVID BRYCE Brigham Young University, Brigham Young University, Marriott School Marriott School Dyer_FSM_ffirs.indd 5 11/13/19 4:09 PM EDITORIAL DIRECTOR Michel MacDonald EXECUTIVE EDITOR Lisé Johnson PRODUCT DESIGNER Wendy Ashenberg EDITORIAL ASSISTANT Cecilia Morales SENIOR MARKETING MANAGER Anita Osborne SENIOR CONTENT MANAGER Dorothy Sinclair SENIOR PRODUCTION EDITOR Elena Sacarro SENIOR DESIGNER Thomas Nery COVER CREDIT B&M Noskowski/E+/Getty Images This book was set in 9.5/12.5 Source Sans Pro at Lumina Datamatics, Inc. printed and bound by Quad Graphics. The cover was printed by Quad Graphics. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support. For more information, please visit our website: www.wiley.com/go/citizenship. Copyright © 2020, 2018, 2016 John Wiley & Sons, Inc. All rights reserved. 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Upon completion of the review period, please return the evaluation copy to Wiley. Return instructions and a free of charge return shipping label are available at www.wiley.com/go/returnlabel. If you have chosen to adopt this textbook for use in your course, please accept this book as your complimentary desk copy. Outside of the United States, please contact your local representative. ISBN: 9781119563143 The inside back cover will contain printing identification and country of origin if omitted from this page. In addition, if the ISBN on the back cover differs from the ISBN on this page, the one on the back cover is correct. Library of Congress Cataloging-in-Publication Data Names: Dyer, Jeff (Professor of strategy), author. Title: Strategic management : concepts and cases / Jeff Dyer, Brigham Young University, Marriott School, Paul Godfrey, Brigham Young University, Marriott School, Robert Jensen, Brigham Young University, Marriott School, David Bryce, Brigham Young University, Marriott School. Description: Third edition. | [Hoboken] : Wiley, [2020] | Includes index. Identifiers: LCCN 2019047716 (print) | LCCN 2019047717 (ebook) | ISBN 9781119609827 (paperback) | ISBN 9781119563136 | ISBN 9781119609803 (adobe pdf) | ISBN 9781119563143 (epub) Subjects: LCSH: Strategic planning. Classification: LCC HD30.28 .D9223 2015 (print) | LCC HD30.28 (ebook) | DDC 658.4/012—dc23 LC record available at https://lccn.loc.gov/2019047716 LC ebook record available at https://lccn.loc.gov/2019047717 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Dyer_FSM_ffirs.indd 6 11/13/19 4:09 PM About the Authors JEFF DYER (Ph.D., UCLA, 1993) is the variety of for-profit and not-for-profit organizations. Paul received Horace Beesley Professor of Strategy his MBA and Ph.D. degrees from the University of Washington at the Marriott School, BYU, where he and a Bachelor of Science degree in Political Science from the serves as Chair of the Department of Or- University of Utah. ganizational Leadership and Strategy. Before joining BYU, Dr. Dyer was a pro- ROBERT J. JENSEN (Ph.D., Wharton, fessor at the University of Pennsylvania’s 2006) is an associate professor of Strat- Wharton School, where he maintains an egy and International Business and is adjunct professor position and contin- a Whitman Faculty and Peery Research ues to teach Executive MBAs. Dr. Dyer has considerable con- Fellow at the Marriott School of Manage- sulting experience, having spent 5 years working as a strategy ment, Brigham Young University. He re- consultant and manager at Bain & Company, where he consult- ceived his Ph.D. from the Wharton School, ed with such clients as Baxter International, Kraft, Maryland University of Pennsylvania. He has pub- National Bank, and First National Stores. Since then he has lished in many of the top management been a consultant, speaker, or trainer for a variety of compa- journals including Strategic Management Journal, Organiza- nies, including Adobe, AT&T, Cisco, General Electric, General tion Science, Management Science, and the Journal of Inter- Mills, Gilead Sciences, Harley-Davidson, Hewlett Packard, In- national Business Studies. His professional awards include the tel, Johnson & Johnson, and Sony. Dyer is the only strategy McKinsey & Company/SMS Best Conference Paper prize, hon- scholar in the world to have published at least six times in the orable mention, a finalist for the Blackwell Best Dissertation Harvard Business Review and six times in Strategic Manage- Prize from the Academy of Management, as well as the William ment Journal, the top academic journal in the strategy field. H. Newman Best Paper from a Dissertation award, and runner In 2012, he was ranked the world’s #1 “most influential” man- up for the Booz Allen Hamilton/SMS Ph.D. fellowship. His work agement scholar among scholars who completed their Ph.D.s was honored as the best paper published in Competitiveness Re- after 1990. This ranking, published in Academy of Management view in 2009 and his papers have been selected seven times for Perspectives, was based upon an equal weighting of academic the best paper proceedings of the Academy of Management. His citations (academic influence) and non-“.edu” Google search- research interests include leveraging knowledge assets through es (business influence). His book The Innovator’s DNA is a transfer and replication including the problems of overcoming business bestseller and has been published in 13 languages, the stickiness, or difficulty, of such transfers. He also research- and his new book, The Innovator’s Method, has already hit top es the boundaries of the firm in extreme locations such as the 10 business bestseller lists. Bottom of the Pyramid including the rise of hybrid organizations in such locations. He is also currently working on a study of the PAUL C. GODFREY (Ph.D., Washington, factors, both student, faculty, and course content factors, that 1994) currently serves as the William and impact student success in management classes, particularly in Roceil Low Professor of Business Strat- online settings, and which professor characteristics and rou- egy in the Marriott School of Manage- tines can best be replicated in that medium. ment at Brigham Young University. Paul teaches classes to BYU undergraduates, DAVID J. BRYCE (Ph.D., Wharton, 2003) as well as MBA and Executive MBA stu- is Associate Professor of Organizational dents. He was honored in 2013 with the Leadership and Strategy at the Marriott Marriott School’s Teaching Award, and in School of Management and has been an 2017 with the school’s research award. His research has ap- adjunct Associate Professor of Manage- peared in the Academy of Management Review, the Strategic ment at the Wharton School where he Management Journal, the Journal of Business Ethics, and the has taught strategy in the MBA program Journal of Management Inquiry. He has recently published a for executives. David earned a Ph.D. in book on eliminating poverty with Stanford University Press. strategy and applied economics from the He has also co-edited two other books and served as a special Wharton School and is author on a number of thought-leading issue editor for two academic journals. He currently serves as articles for senior executives, including articles in the Harvard Associate Academic Director of the Economic Self-Reliance Business Review. He conducts research in the area of corporate Center at the Marriott School. He currently consults with a strategy and has published in top academic journals such as vii Dyer_FSM_fbetw.indd 7 11/13/19 4:11 PM viii ABOUT THE AUTHORS Management Science and Organization Science. For more than new market entry, branding, pricing, positioning, and growth. 20 years, he has served as consultant on important strategic He has also conducted many strategy-oriented leadership challenges to executives of start-ups, mid-market compa- training sessions over the past 10 years within the Fortune nies, and major corporations, including Eli Lilly, Prudential, 50, i ncluding extensively at Microsoft. Prior to his academic Procter & Gamble, Microsoft, Johnson & Johnson, and the career, he held partner, vice president, and other senior posi- LG Group. He has worked with clients on enterprise strategy, tions at several global management consulting firms. Dyer_FSM_fbetw.indd 8 11/13/19 4:11 PM

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