Strategic Management PDF
Preview Strategic Management
STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT H. Igor AnsofT Professor, European Institute for Advanced Studies in Management and Professor, Stockholm School of Economics M MACMILLAN © H. Igor Ansoff 1979 Softcover reprint of the hardcover 1 st edition 1979 All rights reserved. No part of this publication may be reproduced or transmitted, in any form or by any means, without permission First published 1979 Reprinted 1980,1981,1982,1983,1984,1990 Published by MACMILLAN ACADEMIC AND PROFESSIONAL LTD London and Basingstoke Companies and representatives throughout the world British Library Cataloguing in Publication Data Ansoff, H. Igor Strategic management 1. Management I. Title 658 HD31 ISBN 978-1-349-02973-0 ISBN 978-1-349-02971-6 (eBook) DOI 10.1007/978-1-349-02971-6 TO SKIP, FOR THIRTY GLORIOUS YEARS Contents 1. INTRODUCTION State of Knowledge Scope of this Book Antecedents 2. THE OVERALL FRAMEWORK 8 Environment-Serving Organization The Work of ESOs Multiple Power Centers Overview of the Model 3. THE ENVIRONMENT IN A HISTORICAL PERSPECTIVE 21 The Industrial Revolution The Mass-Production Era The Mass-Marketing Era Transition to the Post-Industrial Era Environment of the Non-Profits Major Trends 4. MODEL OF BUDGETING BEHAVIOR 36 Strategic Intensity Environmental Dependence Critical Mass Budget Mix 5. MODEL OF ENVIRONMENTAL TURBULENCE 47 Predictability Novelty of Change Escalation of Turbulence Evolution of Organizational Intelligence Scale of Turbulence vii viii Contents Strategic Thrust Effect of the Rules of the Game 6. STRATEGIC CAPABILITY 72 Openness of Behavior Managerial Capability General Management Competence Logistic Competence Strategic Capacity Dynamics of Strategic Capability Model of Strategic Performance Potential 7. POWER 97 Evolution of Power Structure Model of Power Dynamics 8. ASPIRATIONS AND CULTURE 107 Aspiration Behavior Evolution and Institutionalization of Performance Aspirations Culture and Behavior Aspirations 9. STRATEGIC LEADERSHIP 125 Patterns of Strategic Leadership Legitimizing Leadership Decision Leadership Action Leadership Behavior of Strategic Managers Perception of the Environment Communication of Expectations 10. MODEL OF STRATEGIC CHOICE 151 Action Potential and Influence Potential Model of Performance Expectations Model of Performance Aspirations Choice of Strategic Thrust 11. TRANSITION BEHAVIOR 175 Lag Response to Environmental Change Lead Response to Change Strategic Surprise Contents ix Social Inertia Strategic Drift 12. MODEL OF TRANSITION BEHAVIOR 196 Modes of Transition Transition Triggers Patterns of Transition Summary Model of Transition Behavior 13. THE BASIC AXIOMS 216 Epistemology of Complexity Key Axioms REFERENCES 226 Index 234
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