Table Of Content

STRATEGIC LEADERSHIP Part of the American Council on Education, Series on Higher Education Susan Slesinger, Executive Editor Other selected titles in the series: Leadership Legacy Moments: Visions and Values for Stewards of Collegiate Mission by E. Grady Bogue Managing Diversity Flashpoints in Higher Education by Joseph E. Garcia and Karen J. Hoelscher Academic Turnarounds: Restoring Vitality to Challenged American Colleges/Universities edited by Terrence MacTaggart Strategic Leadership: Integrating Strategy and Leadership in Colleges and Universities by Richard L. Morrill The Art and Politics of Academic Governance: Relations among Boards, Presidents, and Faculty by Kenneth P. Mortimer and Colleen O’Brien Sathre Leaders in the Labyrinth: College Presidents and the Battlegrounds of Creeds and Convictions by Stephen J. Nelson The Indispensable University: Higher Education, Economic Development, and the Knowledge Economy by Eugene P. Trani and Robert D. Holsworth Leading the Campaign: Advancing Colleges and Universities by Michael J. Worth Peak Performance for Deans and Chairs: Reframing Higher Education’s Middle by Susan Stavert Roper and Terrence E. Deal Presidential Transitions: It’s Not Just the Position, It’s the Transition by Patrick H. Sanaghan, Larry Goldstein, and Kathleen D. Gaval Searching for Higher Education Leadership: Advice for Candidates and Search Committees by Jean A. Dowdall The “How To” Grants Manual: Successful Grantseeking Techniques for Obtaining Public and Private Grants, Sixth Edition by David G. Bauer Other Duties as Assigned: Presidential Assistants in Higher Education edited by Mark P. Curchack Changing Course: Making the Hard Decisions to Eliminate Academic Programs, Second Edition by Peter D. Eckel International Students: Strengthening a Critical Resource edited by Maureen S. Andrade and Norman W. Evans Leaders in the Crossroads: Success and Failure in the College Presidency by Stephen James Nelson Faculty Success through Mentoring: A Guide for Mentors, Mentees, and Leaders by Carole J. Bland, Anne L. Taylor, S. Lynn Shollen, Anne Marie Weber-Main, Patricia A. Mulcahy Leading America’s Branch Campuses edited by Samuel Schuman Community Colleges on the Horizon: Challenge, Choice, or Abundance edited by Richard Alfred, Christopher Shults, Ozan Jaquette, and Shelley Strickland Beyond 2020: Envisioning the Future of Universities in America by Mary Landon Darden Out in Front: The College President as the Face of the Institution edited by Lawrence V. Weill Minding the Dream: The Process and Practice of the American Community College by Gail O. Mellow and Cynthia Heelan S T R AT E G I C L E A D E R S H I P Integrating Strategy and Leadership in Colleges and Universities Richard L. Morrill Published in partnership with the ROWMAN & LITTLEFIELD PUBLISHERS, INC. Lanham (cid:129) New York (cid:129) Toronto (cid:129) Plymouth, UK Published in partnership with the American Council on Education Published by Rowman & Littlefi eld Publishers, Inc. A wholly owned subsidiary of The Rowman & Littlefi eld Publishing Group, Inc. 4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706 http://www.rowmanlittlefi eld.com Estover Road, Plymouth PL6 7PY, United Kingdom Copyright © 2007 by Richard L. Morrill First Rowman and Littlefi eld paperback edition 2010 All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review. British Library Cataloguing in Publication Information Available Library of Congress Cataloging-in-Publication Data Morrill, Richard L. Strategic leadership : integrating strategy and leadership in colleges and universities / Richard L. Morrill. p. cm. — (ACE/Praeger series on higher education) Includes bibliographical references and index. ISBN–13: 978–0–275–99391–7 ISBN–10: 0–275–99391–4 1. Universities and colleges—Administration. 2. Universities and colleges—Planning. 3. Educational leadership. I. Title. LB2341.M6376 2007 378.1'01—dc22 2007013449 ISBN: 978-1-60709-654-2 (pbk. : alk. paper) ISBN: 978-1-60709-655-9 (electronic) (cid:2) ™ The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992. Printed in the United States of America To Nicholas, Charles, William, Eleanor, and Charlotte Mes petits-enfants extraordinaires CCOONNTTEENNTTSS Preface xi Acknowledgments xix PART I: ISSUES IN LEADERSHIP AND GOVERNANCE Chapter 1. The Phenomenon of Leadership 3 The Uncertain Place of Leadership in Higher Education 3 Motifs in Leadership 4 Good to Great: A Case Study in Leadership 6 Toward a Phenomenology of Relational Leadership 7 Learning Leadership 15 The Context for the Discipline of Strategic Leadership 18 Chapter 2. The Ambiguities and Possibilities of Leadership in Higher Education 21 Forms of Leadership in Higher Education 21 Leadership as Authority: The Case of the College Presidency 23 Leading with Limited Authority 28 The Multiple Frames and Styles of Leadership 31 Integrative Leadership 32 Diverging and Converging Conclusions 35 viii Contents Chapter 3. The System and Culture of Academic Decision Making 39 Ways of Thinking about Leadership 39 Human Agency and Values 40 Structural Confl ict in Academic Decision Making 43 Structural Confl ict in Values 46 Shared Governance and Its Discontents 48 Leadership and the Reconciliation of the Confl ict in Values 49 PART II: PREPARING FOR STRATEGIC LEADERSHIP Chapter 4. Creating and Situating an Integrative Strategy Process 55 Strategy in Higher Education and the Corporate World 56 Situating the Work of Strategy: Thinking about Strategic Thinking 61 Strategy and Models of Academic Reality 61 A Framework for an Integrated Strategy Process 67 Situating the Elements of Strategy 71 Chapter 5. Strategic Governance: Designing the Mechanisms and Tools of Strategy 77 Fragmentation and Complexity in Collegiate Decision Making 77 Case Study: Retention and General Education at Flagship University 78 Strategic Governance 82 Strategy Councils 83 Guidelines for Creating a Strategy Council 85 The Role of the Governing Board 90 Organizing the Work of the SPC 91 Using Strategic Indicators: The Metrics of Identity, Performance, and Aspiration 95 PART III: PRACTICING STRATEGIC LEADERSHIP Chapter 6. Integral Strategy: Narratives and Identity in Strategic Leadership 107 Integrating Strategy and Leadership 107 The Birth of Strategy: The Power of Narratives 109 Contents ix The Story of Centre College 113 Finding, Telling, and Translating the Story 114 Identity Statements 119 Story and Leadership 121 Narratives in the Leadership of Colleges and Universities 125 Narratives in the Discipline of Strategic Leadership 130 Chapter 7. Mission and Vision: The Heart of Strategic Leadership 135 Mission and Its Frustrations 136 Mission and Strategy 137 Vision and Leadership: Conceptual Foundations 141 Developing a Strategic Vision 144 Mission, Vision, and Structural Confl ict 152 Chapter 8. Strategic Position: The External and Internal Contexts 155 Strategic Leadership as a Discipline of Change 155 The Environmental Scan 156 PEEST 157 SWOT Analysis: Strengths and Weaknesses 162 Core Competencies 164 Strategic Assets 168 SWOT Analysis: Opportunities and Threats 169 Scenarios 172 Strategic Position 176 Chapter 9. Strategies: Initiatives, Imperatives, Goals, and Actions 179 Integrating Leadership and the Strategy Process 179 Levels of Strategy 182 Strategic Initiatives and Imperatives 184 Strategic Goals 188 Actions 193 Chapter 10. Strategic Leadership in Context: From Academic Programs to Financial Models 197 Strategic Thinking and Academic Quality 198 Strategic Leadership and Powerful Learning 199 Admissions: Brands or Stories? 204