Straight-Line Leadership

250 Pages·2011·2.15 MB·English

by  Dusan Djukich

“This book boldly demonstrates why Djukich is regarded as the ultimate
performance catalyst to business. He simply kicks the hell out of the sacred
cows that keep individuals and businesses stuck.”
Brandon Craig, CEO, BiltRite Corporation
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DUSAN DJUKICH

Copyright © 2011 by Dusan Djukich
All Rights Reserved.
No part of this book may be reproduced without written permis-
sion from the publisher or copyright holders, except for a reviewer
who may quote brief passages in a review; nor may any part of this
book be reproduced, stored in a retrieval system, or transmitted in
any form or by any means electronic, mechanical, photocopying,
recording or other, without written permission from the publisher
or copyright holders.
Robert D. Reed Publishers
P.O. Box 1992
Bandon, OR 97411
Phone: [phone]; Fax: -9883
E-mail: [email protected]
Website: www.rdrpublishers.com
Editors: Cleone Reed and Kathy Chandler
Cover Art and Design: Tara Baumann
Book Designer: Amy Cole
ISBN 13: 978-1-934759-53-0
ISBN 10: 1-934759-53-8
Library of Congress Control Number: 2011923535
Manufactured, Typeset, and Printed in the United States of America

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For
Andrea, Brianna,
Savannah, and Anthony

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Acknowledgements
Josephine Adame for being my goddess.
Kathy Chandler for the editorial touch.
Werner Erhard for your commitment to the human spirit.
Fernando Flores for choosing to be larger than life.
Steve Hardison for graceful conversations with substance and depth.
Susan L. Martinez for being the ultimate executive assistant for
the last thirty years. Your profound sense of decency and
compassion continues to amaze me.
My parents who never complained about the life that they had
and always gave more than they took.
Our clients nationwide. For over the last two decades it has
been my good fortune to get up early and stay up late for the
privilege of working with you.
Tara Baumann for the creativity
and passion you bring to my projects.
United States Military Academy at West Point
Fallen Heroes Last Wish Foundation
Caregivers Empowerment Project
Thunderbird School of Global Management
Texas A&M University - Mays Business School
USC Marshall School of Business
University of Rochester Simon School of Business
The Wharton School, University of Pennsylvania
Harvard Business School
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tAble of contents
PRefAce these ARe foundAtionAl skills ................................... 1
intRoduction the geometRy of success ..........................................3
chAPteR 1 whAt’s youR inneR stAnce? ........................................9
chAPteR 2 living in the ciRculAR woRld ...................................17
chAPteR 3 the ZigZAg woRld ....................................................21
chAPteR 4 stRAight-line PeoPle .............................................. 25
chAPteR 5 wAnting veRsus cReAting .........................................31
chAPteR 6 stoP stoPPing veRsus stoPPing ............................... 35
chAPteR 7 whAt distinguishes A stRAight-line leAdeR? ...............41
chAPteR 8 A PRoblem veRsus A decision to mAke ........................47
chAPteR 9 whAt i know veRsus whAt i live ................................51
chAPteR 10 wAnt to veRsus choose to ....................................... 55
chAPteR 11 cAn’t veRsus won’t ................................................ 59
chAPteR 12 being tRuthful About wheRe you ARe veRsus lying
About it ................................................................ 63
chAPteR 13 PleAsing veRsus seRving ........................................ 65
chAPteR 14 A cReAted woRld veRsus A RePoRted-on woRld .............73
chAPteR 15 A dReAm veRsus A PRoject ........................................79
chAPteR 16 woRRy veRsus conceRn ........................................... 85
chAPteR 17 shoulds veRsus musts ........................................... 89
chAPteR 18 “i’m ResPonsible” veRsus “it’s theiR fAult” .............. 95
chAPteR 19 gRowth choices veRsus sAfe choices ........................97
chAPteR 20 content with insight veRsus only Results count ...............101
chAPteR 21 oPtimistic deniAl veRsus the vAlley of deAth ..............103
chAPteR 22 PRoductivity veRsus busyness ................................105
chAPteR 23 commitment veRsus tRying ....................................109
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chAPteR 24 owneR veRsus victim ..............................................115
chAPteR 25 the sAme veRsus sePARAte ...................................... 127
chAPteR 26 AgReements veRsus exPectAtions ............................129
chAPteR 27 RAdicAl self-honesty veRsus being insinceRe ............... 133
chAPteR 28 ReAlistic oPtimism veRsus unReAlistic Pessimism ...........139
chAPteR 29 being bold veRsus being ARRogAnt .......................... 143
chAPteR 30 discomfoRt And PAin veRsus chAos .........................145
chAPteR 31 PuRPose mAnAgement veRsus time mAnAgement .............149
chAPteR 32 extReme self-cARe veRsus selfishness .................... 153
chAPteR 33 how to veRsus choose to ....................................... 157
chAPteR 34 nice veRsus kind ..................................................163
chAPteR 35 Positive no veRsus Rejection .................................165
chAPteR 36 toleRAnce veRsus confRontAtion ............................169
chAPteR 37 lAnguAge thAt descRibes ReAlity veRsus lAnguAge
thAt cReAtes ReAlity ..............................................173
chAPteR 38 commitment veRsus involvement .............................177
chAPteR 39 i contRibute veRsus i deseRve .................................181
chAPteR 40 coRRective Actions veRsus PRotective Actions ............. 185
chAPteR 41 now veRsus lAteR ..................................................187
chAPteR 42 childlike veRsus childish ......................................191
chAPteR 43 PlAying to win veRsus PlAying not to lose ..............193
chAPteR 44 investment veRsus cost ........................................ 197
chAPteR 45 coRe Actions veRsus suRfAce Actions .....................199
chAPteR 46 focus veRsus sPRAy ..............................................201
chAPteR 47 how it cAn be done veRsus why it cAn’t be done ............205
chAPteR 48 stRessing veRsus cARing ........................................211
chAPteR 49 mAking A living veRsus cReAting PeRfection ............ 217
chAPteR 50 wAking uP to the contRAsts ...................................221
Recommended ReAding ...........................................225
index ...................................................................227
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life isn’t about finding yourself.
life is about creating yourself.
george bernard shaw

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