Storytelling with Data

2020·18.83 MB·English

by  Cole Nussbaumer Knaflic

Cover Page: i
acknowledgments Page: vii
about the author Page: ix
introduction Page: xi
chapter one understand the context Page: 1
Exercise 1.1: get to know your audience Page: 6
Solution 1.1: get to know your audience Page: 6
Exercise 1.2: narrow your audience Page: 7
Solution 1.2: narrow your audience Page: 8
Exercise 1.3: complete the Big Idea worksheet Page: 10
Solution 1.3: complete the Big Idea worksheet Page: 12
Exercise 1.4: refine & reframe Page: 13
Solution 1.4: refine & reframe Page: 14
Exercise 1.5: complete another Big Idea worksheet Page: 15
Solution 1.5: complete another Big Idea worksheet Page: 17
Exercise 1.6: critique the Big Idea Page: 18
Solution 1.6: critique the Big Idea Page: 19
Exercise 1.7: storyboard! Page: 20
Solution 1.7: storyboard! Page: 22
Exercise 1.8: storyboard (again!) Page: 24
Solution 1.8: storyboard (again!) Page: 26
Exercise 1.9: get to know your audience Page: 28
Exercise 1.10: narrow your audience Page: 29
Exercise 1.11: let’s reframe Page: 30
Exercise 1.12: what’s the Big Idea? Page: 31
Exercise 1.13: what’s the Big Idea (this time)? Page: 33
Exercise 1.14: how could we arrange this? Page: 36
Exercise 1.15: storyboard! Page: 37
Exercise 1.16: storyboard (again!) Page: 38
Exercise 1.17: get to know your audience Page: 41
Exercise 1.18: narrow your audience Page: 42
Exercise 1.19: identify the action Page: 43
Exercise 1.20: complete the Big Idea worksheet Page: 44
Exercise 1.21: solicit feedback on your Big Idea Page: 45
Exercise 1.22: create the Big Idea as a team Page: 46
Exercise 1.23: get the ideas out of your head! Page: 46
Exercise 1.24: organize your ideas in a storyboard Page: 47
Exercise 1.25: solicit feedback on your storyboard Page: 48
Exercise 1.26: let’s discuss Page: 49
chapter two choose an effective visual Page: 51
Exercise 2.1: improve this table Page: 55
Solution 2.1: improve this table Page: 56
Exercise 2.2: visualize! Page: 63
Solution 2.2: visualize! Page: 65
Exercise 2.3: let’s draw Page: 68
Solution 2.3: let’s draw! Page: 69
Exercise 2.4: practice in your tool Page: 71
Solution 2.4: practice in your tool Page: 71
Exercise 2.5: how would you show this data? Page: 76
Solution 2.5: how would you show this data? Page: 77
Exercise 2.6: let’s visualize the weather Page: 81
Solution 2.6: visualize the weather Page: 82
Exercise 2.7: critique! Page: 84
Solution 2.7: critique! Page: 85
Exercise 2.8: what’s wrong with this graph? Page: 87
Solution 2.8: what’s wrong with this graph? Page: 88
Exercise 2.9: let’s draw Page: 91
Exercise 2.10: practice in your tool Page: 92
Exercise 2.11: improve this visual Page: 92
Exercise 2.12: which graph would you choose? Page: 94
Exercise 2.13: what’s wrong with this graph? Page: 96
Exercise 2.14: visualize & iterate Page: 97
Exercise 2.15: learn from examples Page: 98
Exercise 2.16: participate in #SWDchallenge Page: 98
Exercise 2.17: draw it! Page: 100
Exercise 2.18: iterate in your tool Page: 100
Exercise 2.19: consider these questions Page: 101
Exercise 2.20: say it out loud Page: 102
Exercise 2.21: solicit feedback Page: 102
Exercise 2.22: build a data viz library Page: 103
Exercise 2.23: explore additional resources Page: 104
Exercise 2.24: let’s discuss Page: 105
chapter three identify & eliminate clutter Page: 107
Exercise 3.1: which Gestalt principles are in play? Page: 112
Solution 3.1: which Gestalt principles are in play? Page: 112
Exercise 3.2: how can we tie words to the graph? Page: 113
Solution 3.2: how can we tie words to the graph? Page: 114
Exercise 3.3: harness alignment & white space Page: 120
Solution 3.3: harness alignment & white space Page: 121
Exercise 3.4: declutter! Page: 123
Solution 3.4: declutter! Page: 124
Exercise 3.5: which Gestalt principles are in play? Page: 138
Exercise 3.6: find an effective visual Page: 139
Exercise 3.7: alignment & white space Page: 140
Exercise 3.8: declutter! Page: 141
Exercise 3.9: declutter (again!) Page: 142
Exercise 3.10: declutter (some more!) Page: 143
Exercise 3.11: start with a blank piece of paper Page: 144
Exercise 3.12: do you need that? Page: 145
Exercise 3.13: let’s discuss Page: 146
chapter four focus attention Page: 147
Exercise 4.1: where are your eyes drawn? Page: 151
Solution 4.1: where are your eyes drawn? Page: 154
Exercise 4.2: focus on... Page: 156
Solution 4.2: focus on... Page: 158
Exercise 4.3: direct attention many ways Page: 164
Solution 4.3: direct attention many ways Page: 165
Exercise 4.4: visualize all the data Page: 175
Solution 4.4: visualize all the data Page: 176
Exercise 4.5: where are your eyes drawn? Page: 178
Exercise 4.6: focus within tabular data Page: 182
Exercise 4.7: direct attention many ways Page: 183
Exercise 4.8: how can we focus attention here? Page: 184
Exercise 4.9: where are your eyes drawn? Page: 185
Exercise 4.10: practice differentiating in your tool Page: 186
Exercise 4.11: figure out where to focus Page: 188
Exercise 4.12: let’s discuss Page: 189
chapter five think like a designer Page: 191
Exercise 5.1: use words wisely Page: 195
Solution 5.1: use words wisely Page: 197
Exercise 5.2: do it better! Page: 200
Solution 5.2: do it better! Page: 202
Exercise 5.3: pay attention to detail & design intuitively Page: 206
Solution 5.3: pay attention to detail & design intuitively Page: 208
Exercise 5.4: design in style Page: 214
Solution 5.4: design in style Page: 216
Exercise 5.5: examine & emulate Page: 220
Exercise 5.6: make minor changes for major impact Page: 221
Exercise 5.7: how could we improve this? Page: 222
Exercise 5.8: brand this! Page: 223
Exercise 5.9: make data accessible with words Page: 225
Exercise 5.10: create visual hierarchy Page: 227
Exercise 5.11: pay attention to detail! Page: 228
Exercise 5.12: design more accessibly Page: 229
Exercise 5.13: garner acceptance for your designs Page: 231
Exercise 5.14: let’s discuss Page: 233
chapter six tell a story Page: 235
Exercise 6.1: use takeaway titles Page: 239
Solution 6.1: use takeaway titles Page: 241
Exercise 6.2: put it into words Page: 242
Solution 6.2: put it into words Page: 244
Exercise 6.3: identify the tension Page: 249
Solution 6.3: identify the tension Page: 251
Exercise 6.4: utilize the components of story Page: 252
Solution 6.4: utilize the components of story Page: 253
Exercise 6.5: arrange along the narrative arc Page: 254
Solution 6.5: arrange along the narrative arc Page: 255
Exercise 6.6: differentiate between live & stand-alone stories Page: 257
Solution 6.6: differentiate between live & stand-alone stories Page: 259
Exercise 6.7: transition from dashboard to story Page: 268
Solution 6.7: transition from dashboard to story Page: 270
Exercise 6.8: identify the tension Page: 272
Exercise 6.9: move from linear path to narrative arc Page: 273
Exercise 6.10: build a narrative arc Page: 275
Exercise 6.11: evolve from report to story Page: 276
Exercise 6.12: form a pithy, repeatable phrase Page: 278
Exercise 6.13: what’s the story? Page: 279
Exercise 6.14: employ the narrative arc Page: 281
Exercise 6.15: let’s discuss Page: 283
chapter seven practice more with cole Page: 285
Exercise 7.1: new advertiser revenue Page: 289
Solution 7.1: new advertiser revenue Page: 291
Exercise 7.2: sales channel update Page: 294
Solution 7.2: sales channel update Page: 295
Exercise 7.3: model performance Page: 306
Solution 7.3: model performance Page: 307
Exercise 7.4: back-to-school shopping Page: 314
Solution 7.4: back-to-school shopping Page: 315
Exercise 7.5: diabetes rates Page: 330
Solution 7.5: diabetes rates Page: 332
Exercise 7.6: net promoter score Page: 342
Solution 7.6: net promoter score Page: 344
chapter eight practice more on your own Page: 355
Exercise 8.1: diversity hiring Page: 359
Exercise 8.2: sales by region Page: 360
Exercise 8.3: revenue forecast Page: 361
Exercise 8.4: adverse events Page: 362
Exercise 8.5: reasons for leaving Page: 363
Exercise 8.6: accounts over time Page: 365
Exercise 8.7: errors & complaints Page: 366
Exercise 8.8: taste test data Page: 368
Exercise 8.9: encounters by type Page: 369
Exercise 8.10: store traffic Page: 371
chapter nine practice more at work Page: 375
Exercise 9.1: create your plan of attack Page: 378
Exercise 9.2: set good goals Page: 379
Exercise 9.3: give & receive effective feedback Page: 381
Exercise 9.4: cultivate a feedback culture Page: 384
Exercise 9.5: refer to the SWD process Page: 387
Exercise 9.6: make use of an assessment rubric Page: 389
Exercise 9.7: facilitate a Big Idea practice session Page: 391
Exercise 9.8: conduct an SWD working session Page: 395
Exercise 9.9: set yourself up for successful data stories Page: 398
Exercise 9.10: let’s discuss Page: 400
chapter ten closing words Page: 403
index Page: 407
End User License Agreement Page: 428