Steve Jobs & the NeXT Big Thing PDF
Preview Steve Jobs & the NeXT Big Thing
(Continued from front Flop) such figures as Bill Gates, Ross Perot, and George Lucas, and such companies as Canon, IBM, Xerox, Businessland, and the William Morris Agency. But most of all, it is a story of how one man has continued to captivate the public, the press, and sup posedly savvy businesspeople, claiming leadership of an industry and technology that now affects us all-it is a cautionary tale for our time. Randall E. Stross was born in 1954 and cut his computing teeth while a Stanford graduate student, receiving his Ph.D. in history in 1982. He is the author or editor of three previous books, includ ing Bulls in the China Shop, named by Business Week as one of the ten best books on business of 1991. He lives with his wife, Maureen Sheehan, and two chil dren in Menlo Park, California. Jacket design by Ron Meckler/Re:Design lnc.,N.Y.C. ATHENEUM Macmillan Publishing Company 866 Third Avenue, New York, NY 10022 Copyright© 1993 Macmillan Publishing Company, o division of Macmillan, Inc. (New Yorkl Steve Jobs and the N eXT Big Thing ALSO BY RANDALL E. STROSS The Stubborn Earth: American Agriwlturalists Chinese Soil I 898-1937 011 Technology and Society in Twentieth Ce11tm; America: 1 An Anthology Bulls in the China Shop and Other Sino-Arncrican Business E11co1111ters Jobs Steve and the NeXT Big Thing E. RANDALL STROSS ATHENEUM NEW YORK 1993 MAXWELL MACMILLAN CANADA TORONTO MAXWELL MACMILLAN INTERNATIONAL NEW YORK OXFORD SINGAPORE SYDNEY Copyright © 1993 by Randall E. Stross All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical: including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the Publisher. i\thcncum Mnxwcll Macmillan Canada, lnc. Macmillan Publishing Company 1200 Eglinton Avenue East 866 Third Avenue Suite 2UO New York, NY I 0022 Uon Mills, Ontario M3C 3N I Macmillan Publishing Company is part of the Maxwell Communication Group of Companies. Library of Congress Cataloging-in-Publication Uata Stross, Randall E. Steve jobs and the NeXT big thing I br Randall E. Stross. p. cm. ISBN 0-689-12135-0 I. NcXT (Computer) 2. Jobs, Steven, 1955- 3. NcXT Computer, Inc. l. Title. QA76.5.S786 1993 93-20761 CIP 338.7'61004165-dc20 Macmillan books are available at special discounts for bulk purchases for sales promotions, premiums, fund-raising, or educational use. For details, contact: Special Sales Director Macmillan Publishing Company 866 Third Avenue New York, NY I 0022 10 9 8 7 6 5 4 3 2 Printed in the U nitcd States of America To Gordon Cohen Contents Introduction l I. Playing in the PARC 29 2. Due Credit 49 3. The thirtysomething Company 71 4. Perot's Magic 93 5. Ttt1mel Vision l 17 6. Sundry Competition 144 7. The Unveiling 166 8. Scholars and Dollars 188 9. Holl;•wood 211 10. Roller Coaste1' 235 11. Born Again 261 12. Voodoo Economics 287 13. Born Again, Again 309 14. Mr. Darwin, Welcome to Las Vegas 334 V1t Contents Acknowledgments 352 Notes 353 Index 367 vm Steve Jobs and the NeXT Big Thing
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