Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

220 Pages·2014·1.57 MB·English

by  Mikkel Svane

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Startupland
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Startupland
HOW THREE GUYS RISKED
EVERYTHING TO TURN AN IDEA
INTO A GLOBAL BUSINESS
Mikkel Svane
Carlye Adler
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For the citizens of Startupland.
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Contents
ForewordbyAlexiaTsotsis ix
Introduction:ThePursuitofHappiness 1
1 TheHoneymoon 7
Believingthatwhatyou’redoingisgreatandknowing
nothingofwhat’stocome
2 TheSaladDays 31
Keepingittogetherwhenthingsshouldbefallingapart
3 GoingforBroke 57
Howtoturndownmoneyandkeepyourcompany
(andyoursoul)
4 TheBubbleRedux 69
Battlingcircumstancesbeyondyourcontrol
5 TheGameIsNotOver 81
Gettinginvestorsandgettingalongwithyourpartners
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CONTENTS
6 ComingtoAmerica 97
Chasingthedream—anddealingwiththereality
7 GoWest 115
Leveraginglocationandupendingourlives
8 GrowingUp 133
Goingfrombuildingaproducttobuildinga
company—andmessingupalongtheway
9 InnocenceLost 151
Fromidealisttorealist,andtheuncomfortable
journeyinbetween
10 GoingtotheShow 167
Becomingapubliccompanyandremembering
wherewecamefrom
Epilogue 179
AFewMoreThoughts 185
It’sallaboutrelationships
Notes 189
Acknowledgments 191
AbouttheAuthors 193
Index 197
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