Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success

275 Pages·2014·4.97 MB·English

by  Frank Gruber

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Startup
Mixology
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Startup
Mixology
Tech Cocktail’s Guide to
Building, Growing, and
Celebrating
Startup Success
Frank Gruber
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Cover image: © Stock/Suzifoo © Stock/Pgiam
Cover design: Wiley
Copyright © 2014 by Tech Cocktail, LLC. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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ISBN: 978-1-118-84438-0 (cloth); ISBN: 978-1-118-89873-4 (ebk);
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To everyone out there living with an idea and a dream, big or small.
I’m hopeful you’ll find the courage to start, and thankful if this book can
contribute to your journey and success in some way.
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CONTENTS
Foreword Tony Hsieh ix
Introduction 1
Part 1 GETTING STARTED 5
1 Entrepreneurial Mind 7
2 Ideas 21
3 Action 31
4 Formation 47
Part 2 PRODUCT 59
5 Product-Market Fit 61
6 Launch 73
7 Metrics 85
Part 3 TEAM AND PEOPLE 95
8 Team 97
9 Culture 109
10 Celebration 123
11 Relationships 135
vii
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viii CONTENTS
Part 4 SALES AND MARKETING 147
12 Marketing 149
13 Sales 165
Part 5 MONEY 179
14 Bootstrapping 181
15 Funding 193
Part 6 GROWTH AND CHANGE 211
16 Failure 213
17 Success 223
Conclusion 237
Acknowledgments 239
References 243
Index 247