Starting an eBay Business For Dummies (For Dummies (Business & Personal Finance)) PDF
Preview Starting an eBay Business For Dummies (For Dummies (Business & Personal Finance))
Starting an eBay Business ® For Dummies , 4th Edition Visit www.dummies.com/cheatsheet/startinganebaybusiness to view this book's cheat sheet. Table of Contents Introduction About This Book What You’re Not to Do Foolish Assumptions How This Book Is Organized Part I: Getting Serious about eBay Part II: Setting Up Shop Part III: Business Is Business — Time to Get Serious Part IV: Your eBay Back Office Part V: The Part of Tens Appendices Icons Used in This Book Where to Go from Here Part I: Getting Serious about eBay Chapter 1: Launching Your Business on eBay 2 Getting Down to Bidness (Er, Business) Budgeting your time: eBay as a part-time moneymaker Jumping in with both feet: Making eBay a full-time job Deciding What to Sell Turning your hobby into a business Including the whole family in the business Bringing your existing business to eBay Getting What It Takes to Sell Computer hardware Connecting to the Internet Choosing your eBay user ID Finding your eBay feedback Making Your Auctions Run More Smoothly Software you can use Collecting the cash Home base: Your Web site Setting up your shop Chapter 2: The Finer Points of eBay Selling 3 Finding Where to Sell Your Stuff Automotive? Go eBay Motors Real estate: Not quite an auction Fixed-Price and Store Sales on eBay Types of eBay Auctions Standard auctions Reserve-price auctions Restricted-access auctions Private auctions Running Your Auction Starting the bidding Auction timing Marketing your sales A second chance to buy (and sell) Listing Violations Listing policies Linking from your auctions Linking from your About Me page Chapter 3: Cool eBay Tools My eBay Buy: All Buying Sell: All Selling 4 Lists: All Lists Navigation tabs The About Me Page eBay Seller Services Bidder-management tools Feedback: Your permanent record The eBay PowerSeller program Top-Rated Seller Program Chapter 4: Safe Selling Equals Profitable Sales Is What You Want to Sell Legal? Prohibited and restricted items Potentially infringing items Trading Violations When the competition doesn’t play fair Bad bidders Not knowing who’s who Taking Action: What to Do When Someone Breaks the Rules eBay’s Security Center Chapter 5: Expanding Sales with an eBay Store Online Stores Galore 5 Your eBay Store Name Setting Up Shop Running Your Store Store design Marketing tools Item promotions Logos and branding Dressing Up Your Listings Making a Sale Part II: Setting Up Shop Chapter 6: Finding Merchandise to Up Your Profits Dollar Stores 99¢ Only stores Big Lots Tuesday Morning Discount Club Stores Sam’s Club Costco Garage Sales Going-Out-of-Business Sales Auctions Liquidation auctions Estate auctions 6 Charity silent auctions Goodwill, Salvation Army, and Resale Shops Freebies Salvage: Liquidation Items, Unclaimed Freight, and Returns Items by the pallet Job lots Drop-Shipping to Your Customers True Wholesale Merchandise Resale Items on eBay Consignment Selling Chapter 7: Pricing Your Items to Sell The Easy Way: eBay Search Advanced searching methods Using eBay Advanced Search Useful Publications Online Sources of Information Web sites Online appraisals Get eBay pricing history with Terapeak Authentication Services 7 Chapter 8: Establishing and Marketing Your Web Site Free Web Space: Facebook and Blogs From your ISP Your very own blog Making fans on Facebook Marketing on Twitter Paying for Your Web Space What’s in a Web Site Name: Naming Your Baby Registering Your Domain Name (Before Someone Else Takes It) Marketing Your Web Site (More Visitors = More Business) Getting your URL into a search engine Paid search advertising Part III: Business Is Business — Time to Get Serious Chapter 9: Software Built for Online Auctions Considering Tasks for Automation Setting up images for automatic FTP upload Sorting auction e-mail Automating end-of-auction e-mail 8 Keeping inventory Generating HTML One-click relisting and selling similar items Scheduling your listings for bulk upload Researching your statistics Automating other tasks Managing Your Business with Online Resources and Software Online auction-management sites Auction-management software Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales Listing Your Items eBay’s Optional Listing Features Subtitle Listing Designer Boldface option View counter Buy It Now eBay’s Cut of the Action Insertion (listing) fees eBay Final Value fees Chapter 11: Setting Up Listings That Sell 9 Writing Winning Text Outfitting Your eBay Photo Studio Digital camera Other studio equipment Props Taking Good Pictures Using a Scanner Editing Your Images with Software Finding a Home for Your Images Free ISP space Auction-management sites eBay’s Photo Uploader Inserting images in your description HTML and You Chapter 12: Providing Excellent Customer Service Meeting Your Customers Communicating with Your Customers The initial inquiry The winner’s notification letter The payment reminder The payment received and shipping notice Using eBay’s E-mail System 10
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