Start Your Own Specialty Food Business: Your Step-By-Step Startup Guide to Success StartUp Series PDF
Preview Start Your Own Specialty Food Business: Your Step-By-Step Startup Guide to Success StartUp Series
Additional titles in Entrepreneur’s Startup Series Start Your Own Arts and Crafts Business Automobile Detailing Business Bar and Club Bed and Breakfast Blogging Business Business on eBay Car Wash Child-Care Service Cleaning Service Clothing Store and More Coaching Business Coin-Operated Laundry College Planning Consultant Business Construction and Contracting Business Consulting Business Day Spa and More eBusiness Event Planning Business Executive Recruiting Business Fashion Accessories Business Florist Shop and Other Floral Businesses Food Truck Business Freelance Writing Business and More Freight Brokerage Business Gift Basket Business and More Grant-Writing Business Graphic Design Business Green Business Hair Salon and Day Spa Home Inspection Service Import/Export Business Information Marketing Business Kid-Focused Business Lawn Care or Landscaping Business Mail Order Business Medical Claims Billing Service Microbrewery, Distillery, or Cidery Net Services Business Nonprofit Organization Online Coupon or Daily Deal Business Online Education Business Personal Concierge Service Personal Training Business Pet Business and More Pet-Sitting Business and More Photography Business Public Relations Business Restaurant and More Retail Business and More Self-Publishing Business Seminar Production Business Senior Services Business Staffing Service Travel Business and More Tutoring and Test Prep Business Vending Business Wedding Consultant Business Wholesale Distribution Business Entrepreneur Press, Publisher Cover Design: Andrew Welyczko Production and Composition: Eliot House Productions © 2016 by Entrepreneur Media, Inc. All rights reserved. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. ebook ISBN: 978-1-61308-333-8 Contents Preface Chapter 1 Who Puts the “Specialty” in Specialty Food? The Current State of Small Business in America The Small Business Administration (SBA) Service Corps of Retired Executives (SCORE) The Specialty Food Industry as a Whole Homebased The Retail Store Production and Distribution Production Marketing Distribution Other Specialty Food Venues Strictly Special Order Food Truck Personal Chef Retail Food Store Regulations Sites to Know Chapter 2 You Like to Eat but Is this Business Right for You? Test Yourself Small-Business Personality Traits Other Things to Consider The Pressure of Perishables Deadlines The Waiting Game Chapter 3 Meet Your Mentors Confectionately Yours Toffee Kitchen Debauchery Jams and Jellies Lincoln Olive Oil Shop Yummy Yammy Salsa Winnipesaukee Chocolates Judy a la Carte Chapter 4 Pass the Salt and Pepper: Business Basics It’s All in a Name On a Mission Choosing a Business Location Business Types Sole Proprietor General Partnership Limited Liability Company Corporations Licenses and Permits Choosing Insurance Forms Proposals Agreements Invoices Receipts Chapter 5 You’ve Been Chopped!: Market Research Industry Research The Specialty Food Business The Specialty Food Association State of the Industry Packaging Packaging Market Research Retail Market Research The Research Determining Store Size Production Space Special Diets Retail/Production Combo Mail Order Focus Groups What Makes You Stand Out? Chapter 6 The Necessary Ingredient: Financing First Things First Don’t Forget Life Finding Financing Get Your Credit in Shape Networking Your Business Plan The Components of a Successful Business Plan Buying Equipment and Inventory Essential Equipment Inventory Chapter 7 Home Is Where the Stove Is: Location Cottage Food Industry Supplies for Your Homebased Food Business The Commercial Kitchen The Retail Shop Outside Inside Special Display Needs Back Office The Retail Provider Staging Space Getting Product to Market Mail Order Shipping Service Special Considerations Distributors Food Labels Chapter 8 All Things Digital Mobile Websites Setting Up a Website Design Website Must-Haves The Homepage Drilling Down The Rest of the Site Contacting You from a Website Updating Marketing Your Website Your Website URL Keep ’Em Interested Choosing a Web Host Chapter 9 Chef, Sous-Chef, and Kitchen Help: Employees Who to Hire Reaching Out to Candidates Advertising Interviewing Interviewing Strategies Pay Training Letting Employees Go Seasonal Workers Layoffs Termination for Reason Vendors Professional Help Chapter 10 How to Not Cook the Books: Accounting Financial Statements Paying Vendors Pricing Your Products Gift Certificates
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