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Start your own medical claims billing service : your step-by-step guide to success PDF

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Additional titles in Entrepreneur’s Startup Series Start Your Own Arts and Crafts Business Hair Salon and Day Spa Automobile Detailing Business Home Inspection Service Bar and Club Import/Export Business Bed and Breakfast Information Marketing Business Blogging Business Kid-Focused Business Business on eBay Lawn Care or Landscaping Business Car Wash Mail Order Business Child-Care Service Medical Claims Billing Service Cleaning Service Net Services Business Clothing Store and More Online Education Business Coaching Business Personal Concierge Service Coin-Operated Laundry Personal Training Business Construction and Contracting Business Pet Business and More Consulting Business Pet-Sitting Business and More Day Spa and More Photography Business e-Business Public Relations Business Event Planning Business Restaurant and More Executive Recruiting Business Retail Business and More Fashion Accessories Business Self-Publishing Business Florist Shop and Other Floral Businesses Seminar Production Business Food Truck Business Senior Services Business Freelance Writing Business and More Travel Business and More Freight Brokerage Business Tutoring and Test Prep Business Gift Basket Service Vending Business Grant-Writing Business Wedding Consultant Business Graphic Design Business Wholesale Distribution Business Green Business Entrepreneur Press, Publisher Cover Design: Beth Hansen-Winter Production and Composition: Eliot House Productions © 2012 by Entrepreneur Media Corporation All rights reserved. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Start your own medical claims billing service/by Entrepreneur Press and Charlene Davis.—3rd ed. p. cm. Includes index. ISBN–10: 1-59918-444-3 (alk. paper) ISBN-13: 978-1-59918-444-9 1. Medical fees—Data processing—Handbooks, manuals, etc. 2. Health insurance claims—Data processing—Handbooks, manuals, etc. 3. New business enterprises— Handbooks, manuals, etc. 4. Medical offices—Management—Handbooks, manuals, etc. 5. Medicine—Practice—Finance—Handbooks, manuals, etc. I. Davis, Charlene, 1957– II. Entrepreneur Press. R728.5.A297 2012 362.10681—dc23 2012010194 Printed in the United States of America 16 15 14 13 12 10 9 8 7 6 5 4 3 2 1 Contents Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi Chapter 1 Prescription for Success . . . . . . . . . . . . . . . . . . . . . . . . . 1 The Doctor’s Key . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Not a Small World . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Preventive Maintenance . . . . . . . . . . . . . . . . . . . . . . 4 The Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Electronic Filing Beats Paper . . . . . . . . . . . . . . . . . . 5 Software Magic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Skimming Along with Superbills . . . . . . . . . . . . . . . 6 Counting Your Coconuts . . . . . . . . . . . . . . . . . . . . . 7 Crank-Up Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 The Rock of Gibraltar . . . . . . . . . . . . . . . . . . . . . . 10 The Right Stuff . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Move Over, Miss Moneypenny . . . . . . . . . . . . . . . . 12 People Skills. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 The Great Debate . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Starting Over . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 My Friends, the Doctors . . . . . . . . . . . . . . . . . . . . . 17 쑿 Summing Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 The Prognosis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Chapter 2 Health Insurance 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Who’s Who in Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Commercial Carriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Those Dang Deductibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 The Big Three . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 The Blues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Alphabet Soup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Muddling through Medicare . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Part B Particulars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Accepting Assignment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Oh, That Medigap! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Medicaid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 TRICARE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Workers’ Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 The End, Finito . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Chapter 3 Day to Day Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Good Morning, Medical Biller! . . . . . . . . . . . . . . . . . . . . . . . . 38 Practice Particulars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 The Nitty-Gritty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Secret Decoder Ring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Verify and Clarify . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 In the Groove . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 The Diagnosis Code Dirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 The Denied ICD-10 Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Just the Fax, Ma’am . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Organically Organized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 The Instant “A” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 The Old-Fashioned Way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Submission Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Playing the Insurance Game . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Winning the Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Time Juggling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 vi Start Your Own Medical Claims Billing Service 쑿 Chapter 4 Diagnosing Your Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Tripping Doctors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Does Size Really Matter? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 What’s My Niche? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Starting from Retiring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Go the Extra Mile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Up Close and Personal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Ready, Willing, and Able . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 The Economic Pulse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 Have Modem, Will Cybertravel . . . . . . . . . . . . . . . . . . . . . . . . 72 The Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 Nosy—Not! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 Shopping the Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 Chapter 5 X-Ray of a Medical Billing Business . . . . . . . . . . . . . . . . . . . . . . 81 Name That Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 Buffalo Bill(ing) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 The Fictitious Business Name . . . . . . . . . . . . . . . . . . . . . . . . . 84 Your Skeletal Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Home Zoned Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Strange Fees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Loose Lips Sink Ships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 HIPAA, HIPAA. . . Oh No! . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Your Business Gurus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Chapter 6 Pain Management: Figuring Your Finances . . . . . . . . . . . . . . . 91 Startup Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Computing Computer Costs . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Fax Facts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 The Skinny on Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 Clearinghouse Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 By Way of Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Phone Fun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Please Leave a Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Office Supplies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Postage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 vii Contents 쑿 Postage Meters and Internet Postage . . . . . . . . . . . . . . . . . . . . 96 Adding It All Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96 Talking Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Per-Claim Jumping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Counting the Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Operating Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Cuckoo for Clearinghouses . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Paying the Piper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Olé for Online Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Putting It All Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Help from Your Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Romancing the Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Chapter 7 Medical Center or House Calls: Locating Your Business . . . 109 The Home Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 The Tax Man Speaketh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 Growing Pains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Let’s Make a Deal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Alternative Officing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 The Medical Complex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 Portrait of a Home Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 The Outside Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 Chapter 8 Employees, Insurance, and Other Facts of Life . . . . . . . . . . . .117 Hired Hands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118 Slave Labor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119 The Temp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120 Insuring Your Gems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120 The Error of Omitting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121 Forward to the Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 Chapter 9 Your Operating Theater: Equipping Your Business . . . . . . . 123 Computer Glitterati . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124 Monitoring the Monitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 Flashy Drives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 Purring Printers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 viii Start Your Own Medical Claims Billing Service 쑿 The Fax for You. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 Soft on Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 The Business Opportunity . . . . . . . . . . . . . . . . . . . . . . . . . . . 128 Clearinghouse Check-Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 More Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Hello, Central . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132 Automated Answering Service . . . . . . . . . . . . . . . . . . . . . . . . 132 Vociferous Voice Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133 Rah-Rah Reference Manuals . . . . . . . . . . . . . . . . . . . . . . . . . 133 Form-Fitting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Laugh at Lightning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Lightning Strikes Again . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135 Cool and Calculating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135 Paper Cloning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135 Chapter 10 Blowing Your Own Horn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 People Will Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140 The MIB Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141 At ’Em Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142 (Cold) Calling All Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 The Doctor’s World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Handle with Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146 Capture That Client . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147 Percentage Pow! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148 The Per-Claim Pitch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148 You Must Remember This . . . . . . . . . . . . . . . . . . . . . . . . . . . 149 People Who Need People . . . . . . . . . . . . . . . . . . . . . . . . . . . 150 One Singular Sensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 Public Relations Patter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 Are You Being Served? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 Kill Them with Kindness . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 Chapter 11 More Pain Management: Controlling Your Finances . . . . . 159 Making a Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160 Dud Doctors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 The Tax Man Cometh. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162 ix Contents

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