Spring has sprung

36 Pages·2016·4.79 MB·English

FloThe businress maagazine Culture
for worldwide floriculture
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W W W.FlOr ACUlTUrE.EU
Spring has sprung
WATER
Wastewater treatment
in greenhouses Ghent Floralies
UNITED STATES
ready to blossom
Florida sets a tropical mood

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Table of Contents
April 2016 Volume 26 Number 4
Quality wins over quantity at urban
gardening-themed Salon du Végétal
The 31st edition of the Salon du Végétal (February 16-18) greeted attendees with a new
show layout, an urban-gardening theme and a top-notch educational programme. 11
by Ron van der Ploeg
Sewage-treatment plants Quick bloom if right actions How seven deadly
are taken sins burst into bloom
Designed for multi-functional use as both
a growing and water purifying plant, a Tthe Industrieverband Garten (IVG), The not-to-be-missed event of 2016 is the
Budapest-based greenhouse has inspired the German garden industry association, Ghent Flower Show/Floralies of Ghent. To
Dutch researchers to explore the possibilities reported during a press conference in be opened by their majesties, King Philippe
of a nutrient removing greenhouse as a Cologne in February that houseplant sales and Queen Mathilde of Belgium, the
cost competitive, alternative treatment are declining. 20 Floralies show will burst into bloom from
to conventional systems. Now the idea is by Anke Bührmann April 22 to May 1, earning the city of Ghent
catching on. 14 the sobriquet ‘City of Flowers!’ 28
by Anke Bührmann by Ron van der Ploeg
‘Fine-tune your plants
in way consumers simply
Kalanchoe king Jepsen enjoys cannot resist’ Hortiflorexpo ipM Beijing:
strong brand recognition shifting dates and new venue
François Félix, a rose grower near Grenoble,
Rising labour costs, steep energy prices who became FNPHP (Fédération Nationale Endorsed by the Chinese Ministry of
and a country where it is not always sunny - des Producteurs de l’Horticulture et des Agriculture and the Bureau of State
Danish There are plenty of Danish Pépinières) president two years ago, sat down Forestry, the Hortiflorexpo IPM trade
plant nurseries that enjoy strong brand with FloraCulture International to discuss show is the fundamental point of reference
recognition such as Kalanchoe king Knud his organisation’s raison d’être and why not for the Chinese market as well as Asia’s
Jepsen Knud Jepsen A/S, also known as everything comes up roses in an industry leading business platform in ornamental
Queen Flowers. 16 with asphyxiating rules, taxes, regulations horticulture. The 2016 edition will be held
by Aldo Colombo and an outdated labour law (with important at Beijing’s China International Exhibition
changes now being underway). 22 Centre from May 11-13. 33
by Ron van der Ploeg by Ron van der Ploeg
Florida sets a tropical mood
In America, many of the winter trade fairs
Flowers from the farm
and conferences are held in places where Departments
initiative gains ground
frigid weather prevails, such as Baltimore,
in the UK
Kansas City and North Dakota. Thankfully,
the Florida Nursery, Growers and Landscape A UK-based initiative to promote UK grown World News 08
Association is wise enough to host their flowers has grown from the seed of an idea International Events 32
Tropical Plant Industry Exhibition (TPIE) into a thriving network of over 260 small- Advertising Index 35
in a warm, sunny location suited to its name: scale growers in four short years. 27
Ft. Lauderdale, Florida. 18 by Jean Vernon Columns
by Chris Beytes
From the editor 07
Happy Gardening 21
Miami 25
Certifiable in California 31
AAAppprrriiilll 222000111666 ||| wwwwwwwww...FFFlllooorrraaaCCCuuullltttuuurrreeeIIInnnttteeerrrnnnaaatttiiiooonnnaaalll...cccooommm 555
Real Solutions | Real Farming
Ask the Real Experts to help you
reduce pesticide inputs
www.realipm.com | [email protected]
Colofon In my opinion
Colofon In my opinion
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CiMllai dLdolwe eEnast: Eyal Policar (eyWalo@rlfld woriadceu dlitsutrriebiunttioenrn. ©at2io0n0a9l .FcloormaC)u lture International magazine.
All rights reserved. No portion of editorial may be reproduced in aThny e scheme doesn’t compete with commercial growers but helps build the overall
Ey6a0l0 1554_0TJ6a_ (pC9a7on2loF:) f Eo5oin4ji. i4Ynl2odl sdo9hlFi a7l io bk w6r0laae0wC f2oua rl tF (uuac rda(evl9 sleIe7nrmtt2 fieso)sre r@n8mma6wt eiw o5noni8trtsahl d l1o um.u9soti and 0wggn7a r.iz ilntliteneege.nja,p lpPl)y.eO ro.mbBtiosaxsin i8oe2nd, 1oim8f 5tah0ge eA spB.u S bHeliesnhidloe aor.d, Pdthureebs liNss hecethhra enisrgl anenosdt BTBt so.o reiy ettniesdsh ha Fat slt ohawe w beeerlgls-i pbnenrnainnnegdd, . ia nIrt tt’ishc elae lS lbu ranibnsohgiiunntge pStortao ltimefe o otfht Cien agli fcournt ifla,o Cwherriss in general. 2P7-a0g4e-2 02079. 13:08:58
Policar CiElolMa nLSo I wnfce.an, 2c-22e-8b Moatsuobakra , Setagaya-ku,Tokyo 156-0043, Japan California Pack Trials, which, like the auctions,
T (81) 33 32 75 756 F (81) 33 32 27 933 are another institution that have a long history in
Eaast Anfrdica : tDwavid iGtratye ([email protected]) presenting innovative ideas and quality products.
6001554_06_Colofon.indd 6 27-04-2009 13:08:58
South Africa: Cilla Lowen (cilla@fl oracultureinternational.com)
T (27) 22 4857058 F (27) 22 4857415
Eiji
Yoshi6k0a0w1a554_06_Colofon.indFFdlol or a r6aCCuultluturere I nInteternrnaatitoionnaal l( IiSs SpNu1b0lis5h1e-9d0 m76o) nist hplyu.b lished monthly. Anabel Evans, Editor 27-04-2009 13:08:58
WWoorlrdldwwididee d disistrtirbibuutitoionn. .© ©22000196 F FlolorraaCCuultltuurree I nIntteerrnnaattioionnaal lm maaggaazzininee.. Ron van der Ploeg, editor
AAll llr irgighhtsts r eresseervrveedd. .N Noo p poortritoionn o of fe edditiotoriraial lm maayy b bee r erepprorodduucceedd i n any
foinrm an wy iftohromu tw witrhitoteunt wperirtmteins spioenrm oifs tshioen p oufb tlhiseh epru. bPluisbhliesrh. e r is not [email protected]
lPiaubbleli sfhoer ra idsv neortti slieamblee nfotsr uadsivnegr tiilsleegmalelyn tosb utasiinnegd i lilmegaaglleys o. bSteaninde add imdreagsse sc.h anges to
FSleonradC audltdurrees Isn tcehrannagtieosn atol mFlaograaCziunletu, rPe.O In.Bteorxn 8at2io,1n8a5l 0m AaBga zHineeil,o o, the Netherlands.
Cilla Lowen Postal address: Postbus 1000, 1430 BA Aalsmeer, Netherlands
April 2016 | www.FloraCultureInternational.com 7
6001554_06_Colofon.indd 6 27-04-2009 13:08:58
World News
The Netherlands
Which factors influence rose price setting
at the auction clock?
Different factors can influence the price
setting of fresh cut roses at the Dutch
auction clock. Using regression analysis,
market researchers at Royal FloraHolland
have quantified the relationship between
variables. There was one dependent
variable (rose price) to be forecasted and
five independent variables. With this
statistical technique researchers were
able to quantify the precise nature of the
relationship between five key factors and
the price setting of roses at the clock.
Under particular scrutiny were import
roses from Africa which had been tested
on the auction’s purpose-built flower
testing room.
The Royal FloraHolland auction has
concluded that the name of the grower is
one of the factors that most affects rose
prices at the clock. Also showing high
influence is the local weather with prices
dropping when temperatures start to rise. Huge sales volumes in front of the auction in part, unpredictable. The above mentioned
And, it is no wonder that holidays have a clock usually have a negative impact on factors are merely an indication. Using
severe impact on rose prices. One week the price setting for roses. Larger amounts a different dataset, and under different
before Valentine’s Day, Mother’s Day and of flowers and plants scheduled to be circumstances, the outcome can vary.
International Women’s Day, prices can be auctioned result in a decreased price. However, the survey provides valuable
25 to 75% higher than normal. Positively The main conclusion is that the above insight in price setting mechanisms.
influencing rose prices is the euro to US mentioned set of factors have a reasonable For more information please contact Royal
dollar exchange rate. For example, the value impact on rose prices. (For insiders, the R2 FloraHolland’s customer service.
of one euro increases with one US dollar is between 0.22 and 0.69 in the datasets www.floraholland.com/en/algemeen/
cent (a stronger euro against a weakening which were studied) contact/ |||
dollar) normally leads to a 1.5 to 2% price This preliminary research reveals that the
increase. price setting process is rather complex, and
Taiwan
MTduo 2016 set to open May 5th
The biennial Taipei Manufacturing Technology Show, MTduo, will return this year to events include “One-on-One Procurement
present the latest development in Taiwan's manufacturing and automation industries. Meetings,” where buyers attend pre-
arranged business meetings with their
MTduo 2016 will be held at Hall 1 of the The show will also feature CNC machines, potential suppliers to discuss cooperation
Taipei Nangang Exhibition Center from May components and accessories, control opportunities
5th to 8th. The 4-day show is expecting a total system, inspection and measurement, CAD/ There will also be new product launch
of 270 exhibitors using more than 1,000 CAM soft and hardware, 3D printing, and events and industry seminars and forums
booth spaces. There will be special "Industry industrial robots. centering on the topics of Industry 4.0, smart
4.0 and Smart Manufacturing" pavilions The show's organizer, the Taiwan External manufacturing, smart factory, and innovative
highlighting Taiwan’s many strengths in Trade Development Council, has lined technology applications.
the development of smart and automation up several related-events that will take Online pre-registrations to MTduo 2015 are
systems. place alongside the main exhibition. The now open at: https://goo.gl/9n0EEM |||
8 www.FloraCultureInternational.com | April 2016
The Netherlands
Queen of the Road
It’s excellence on wheels! In week 14
Dümmen Orange™ will be touring again
with its rose assortment. A gigantic
luxury truck filled with the latest novel-
ties, breeding codes and bestsellers in
the current offerings will be transformed
into a mobile greenhouse. Roses on Tour
will visit merchants in and around the
Royal FloraHolland auction branches in the
Netherlands.
From April 5-8 traders and other floral
professionals will be able to check out
over 80 of the newest and most promising
cultivars of 2016. Also on show are a few
of Dummen Orange's greatest hits, such as
Miss Piggy+® (pictured), Taccazi+® and the Portugal
entire Avalanche+® flora orchestra.
The Roses on Tour truck will provide traders
in the floristry sector a comprehensive Strong support for EXPOJARDIM
overview of all possibilities of the famous
Dümmen Orange rose assortment. Floral
wholesalers will have a say in the final Firmly established as Portugal’s leading horticultural trade show, EXPOJARDIM’s
selection for 2016. The needs, demands show floor was packed with more than 800 visitors who came to see fresh cut flowers,
and wishes of the buying squad are of pot plants, cut foliage, trees, shrubs, perennials, seeds and everything in between. The
great importance in the development of the show was held at the EXPOSALÃO convention centre from February 20-23.
company's hybridizing efforts.
Curious what more Dümmen Orange Roses The city of Batalha, situated 120km north family businesses with approximately
on Tour has to offer? Check out their website of Lisbon, halfway Lisbon and Porto, is 1365ha outdoor and greenhouse
and follow the company on Facebook for all not only known for hosting a Dominican production. Around 564ha is in use
the latest updates. convent and a masterpiece of Gothic for the commercial production of cut
Dümmen Orange has built an international art, the lush green surroundings of the flowers, 185ha for cut foliage and 617ha
reputation as a leading hybridizer, grower and Beira region are also renowned for the for ornamental plants production. Over
producer of quality young plants, cut flowers production of cut flowers, pot plants and the past 11 years, the ornamental plant
perennials and house plants. nursery stock produce. No better place section has witnessed a strong growth.
For more information please visit thus than to organise the nation’s premier The total area down to plant production
www.dummenorange.com ||| horticultural trade show at Batalha’s expanded with 240ha and the median
EXPOSALÃO convention centre. surface of the plant nurseries in 2012
Feedback from one of the visitors, Flora was 1.4ha.
Toscana’s Luca Quilici, confirmed that In cut flowers, 20% of the total
many exhibitors were happy with the production area is devoted to the
quality of attendees and quantity of production of Protea, widely considered
business leads. The show has three as the nation’s signature cut flower.
separate areas. The largest space is Holland, with a 77% market share, is
devoted to garden features and machin- Portugal's biggest foreign supplier of cut
ery, while a section has been given over flowers. Portugal imports more flowers
to horticultural trade associations and than it exports, in 2012 the trade deficit
ornamental plant growers. was -€11.8 million. This figure is slowly
As a reference event for retailers and but steadily decreasing as the country
professional gardening, EXPOJARDIM is has seen a rise in export sales of orna-
a privileged event to contact the market mentals since 2002. Holland ranks also
and validate demand among potential among the nation’s largest export desti-
customers. All this in an environment nations for ornamentals (43%) followed
that inspires and breathes new business by Spain (35%). Half-finished garden
opportunities. In Portugal, there are plants and patio plants prove popular
around 1010 small to medium sized with Northern European markets. |||
April 2016 | www.FloraCultureInternational.com 9
World News
The Netherlands
Forever&Ever announces newest jewel in their crown
Sales of the Forever&Ever® Hydrangea spring right through to late autumn.
range are going strong. Dutch growers These miniature Hydrangea take up very
Gebr. Jonkers from Elshout – who are little space as stem and crown stand only
granted the exclusive rights to market one metre tall. And of course they share
these great selections from the Midwest in the same characteristics as their sisters
Europe and Russia - are proud to announce grown as traditional pot plants. Contrary to
the launch of Forever&Ever Hydrangeas other macrophyllas, Hydrangea macrophylla
trimmed into lollipop standards. Forever&Ever® flowers on old and new
wood. So each branch is sure to flower,
When the Forever&Ever Hydrangea range regardless of pruning or frost. Even if the
made its European debut in 2008, they plant is pruned right after the last frost in
caused quite a stir as they have the ability late February, it is still guaranteed to flower
to bloom on old and new wood alike. Eight profusely the same year.
years on and Forever&Ever® is ready to The biggest challenge in Hydrangea mini
steal the show once again. At the 2016 IPM trees was to create a sturdy and erect stem.
ESSEN show Hydrangeas trimmed into But according to their official press release
lollipop standards were sure to generate stems reach a maximum of one meter and
taste for more. are sturdy enough to carry a crown full
The Forever&Ever mini trees are the perfect of flowers. Additionally branches remain
example of how to successfully blend drop stubbornly erect after even the heaviest
dead gorgeous looks with little maintenance. showers.
Forever&Ever® lollipops are ideal to create Forever&Ever® lollipop standard are ready
instant flower colour and impact on your for order in four different colours and comes
patio or balcony. The crown of the plant with easily recognizable pop material such as
produces fabulous mophead flowers from the purple Forever&Ever® logo. |||
Turkey
Dutch show garden at Expo 2016 Antalya
With the opening of Turkey’s first time ever international horticultural trade exhibition less than two weeks away, the Dutch entry had
to be completed in a last minute rush but the chairman of Anthos, the Royal Trade Association for Nursery Stock and Bulbous Plants,
says there’s no need to panic about half-finished flower beds and unpacked plants.
“We’re working hard to make sure that
on the opening day, April 23, we have
everything in place. Land leveling operations
begun in January after which paving works
were undertaken. Almost all of the trees,
plants and bulbs have been ordered.”
Westerhof emphasized that the Dutch show
garden is at a top location, near the dome-
shaped Children Island’s, what is already
touted being one of the highlights of the
show.
The Dutch will invite visitors to find their way
through a lush green garden. “Don’t expect
a pavilion or stalls where you sample only
food as at last year’s Milan Expo. Inspired by
the Green City theme, we will be primarily
focusing on greenery in build-up areas with
the Green City philosophy being explained in Designed by Dutch landscape architect include a colourful mix of trees, perennials,
detail. Niek Roozen, the 1050m2 show garden will and spring flower bulbs. |||
10 www.FloraCultureInternational.com | April 2016