Sports Innovation Management PDF
Preview Sports Innovation Management
SportS innovation management This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and govern- ment organizations promoting the use of innovation to generate competitive advantage in the global marketplace. Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia. This page intentionally left blank SportS innovation management Vanessa Ratten First published 2018 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 711 Third Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2018 Vanessa Ratten The right of Vanessa Ratten to be identified as author of this work has been asserted by her in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record for this book has been requested ISBN: 978-1-138-03731-1 (hbk) ISBN: 978-1-138-03732-8 (pbk) ISBN: 978-1-315-17797-7 (ebk) Typeset in Bembo by codeMantra Contents List of tables vi Acknowledgements vii Foreword viii 1 Sports innovation management: an overview 1 2 Creativity and innovation 15 3 Transformational leadership 30 4 Innovative marketing 44 5 Culture, social and sustainable innovation 58 6 Open innovation 69 7 Corporate entrepreneurship 80 8 Technology innovation 97 9 Future directions for sports innovation management 119 Index 125 tableS 2.1 Creativity in sport 21 2.2 Personality traits for sports innovation 23 3.1 Dimensions of sport innovation organizational climates 36 3.2 Attributes of a sports start-up community 40 5.1 Measurement areas of innovation management 64 7.1 Stages of sport-based corporate entrepreneurship 91 8.1 Action and reaction in sports technology innovation 98 8.2 Sport culture 112 8.3 Information technology innovations in sport 114 9.1 Future directions of sport innovation research 121 aCknowledgementS I thank Yongling Lam and Samantha Phua for all their help in the writing and editing of this book. I thank my family including my mum, Kaye for always be- lieving in me, my Dad, David for his sport knowledge and my brothers, Stuart and Hamish for telling me to write this book. Foreword Sports and innovation are two concepts that are deeply rooted in many aspects of our lives, both as individuals and as a society at large. Relative to some other modern concepts, such as strategy, business models, leadership, marketing and sustainability, they go even more explicitly back to how we have developed as human beings and as a society. Innovation, broadly defined, is arguably at the basis of anything we consider normal today. But, of course, at some point in time, people actually invented technologies as the wheel or the light bulb as well as more institutional notions as governments and universities—all commonplace concepts these days. At the same time, sports have played an important role in shaping important parts of our society, going back to at least the ancient times of Sumer, China, Egypt and Greece. And, currently, sports play an important role in how people spend their free time—the word sport in fact is derived from the Old French desporter, which roughly translates into leisure time—and as such it touches many parts of our lives. So, while sports and innovation have several similarities, they are also very connected, both conceptually and practically. This is not the case through all innovations that have shaped the sports as we currently know them. Again, like anything we currently use, all artifacts used in sports (and even the sports themselves) needed to be invented and implemented at some point in time. This applies to various aspects of sports, including physical attributes, rules, organization, and so on. Involved in all of these aspects is some sort of im- plicit or explicit management, which is crucial in whether innovations in sports will be a success or a failure—highlighting why a book on Sports Innovation Management makes so much sense. Sports Innovation Management in a more narrow sense is about how inno- vations in sports can be managed in a way that improves performance, which may be considered at different levels and from different perspectives. This is important because the sports industry is traditionally one in which innovation Foreword ix can be hard to achieve. There may be several explanations, such as that the cost of failure is high, that there is a strong Not Invented Here syndrome, or that rules and regulations inhibit experimentation and creative behavior. At the same time, sports can be extremely competitive with short performance and evalua- tion cycles—a context in which innovation could make the difference between being the winner or the loser. What I personally also like about sports is that it often embeds an entrepre- neurial spirit on different levels. As such, I find it very inspirational to discuss (the management of) sports innovation with people who are the innovators and entrepreneurs in this domain. Let me give an example from my home country (which is typically top ranked in some sports) and using my own favorite sport as an example (although we could probably use some innovations to get back to the level where we think we belong). Just the other day, I had a good discussion with Michiel Pieters, who is not only a former academic colleague and current innovation manager but also an entrepreneur—or what one may call a sports entrepreneur—who has tried to make significant impact in the Dutch football club FC Eindhoven of which he is the former chairman. There, he introduced a new way of working at the club with some concrete examples being using data analytics for scouting, using GPS data and social network analysis for physical and tactical analysis and integrating futsal in youth development programs. In this way, he showed that also relatively small clubs (turnover: €3 million in season 2016–2017) are able to make use of most recent innovations within the sports industry. As a practitioner of Sports Innovation Management, he told me that he would consider management development programs as a key topic for the successful management of sports innovation given that many technical directors and (youth) trainers are still unaware of the possibilities of recent technical devel- opments in sports. On the basis of his experience, he moreover emphasized the need to open up innovation management practices at professional sports organi- zations. Some examples here would be the recently announced innovation hubs at PSV Eindhoven and FC Barcelona, or the group structure at City Football Group that creates knowledge spillovers between different continents and sports. All in all, with this background and some of these examples, Sports Innova- tion Management strikes me as a particularly important topic. And while there are certainly good practices to consider, there is great potential for both re- search and practice to better understand various attributes of sports innovation. Ultimately, it will be the role of management to turn these innovations into improved performance, on various levels such as the individual or team, the club or organization, and the industry or even society at large. In this context, many important questions remain and it is great to see that this book on Sports Inno- vation Management starts to answer a few of them. Marcel Bogers Associate Professor of Innovation and Entrepreneurship University of Copenhagen Copenhagen, Denmark
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