Sport facility management : organizing events and mitigating risks PDF
Preview Sport facility management : organizing events and mitigating risks
Events Management Second Edition Other books in the Events Management series The Management of Events Operations by Julia Tum, Philippa Norton and J. Nevan Wright Innovative Marketing Communications: Strategies for the Events Industry by Guy Masterman and Emma H. Wood Events Design and Experience by Graham Berridge Event Feasibility by William O’Toole Marketing and Selling Destinations and Venues: A Convention and Events Perspective by Tony Rogers and Rob Davidson Events Management Second Edition Glenn A. J. Bowdin Principal Lecturer, UK Centre for Events Management, Leeds Metropolitan University, UK Johnny Allen Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia William O’Toole Managing Director, EPMS.net, Member of the Project Management Research Group, University of Sydney, Australia Robert Harris Director, Australian Centre for Event Management, University of Technology, Sydney, Australia Ian McDonnell Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia AMSTERDAM(cid:1)BOSTON(cid:1)HEIDELBERG(cid:1)LONDON(cid:1)NEWYORK(cid:1)OXFORD PARIS(cid:1)SANDIEGO(cid:1)SANFRANCISCO(cid:1)SINGAPORE(cid:1)SYDNEY(cid:1)TOKYO Butterworth-HeinemannisanimprintofElsevier Butterworth-HeinemannisanimprintofElsevier LinacreHouse,JordanHill,OxfordOX28DP 30CorporateDrive,Suite400,Burlington,MA01803 FirstpublishedinAustraliabyJohnWiley&SonsAustraliaLtd 33ParkRoad,MiltonQ4064 (cid:1)JohnWiley&SonsAustraliaLtd2004 FirstpublishedinGreatBritain2001 SecondeditionpublishedinGreatBritain2006 Copyright(cid:1)2006,ElsevierLtd.Allrightsreserved Therightoftheauthorstobeidentifiedastheauthorsofthisworkhasbeen assertedinaccordancewiththeCopyright,DesignsandPatentsAct1988 Nopartofthispublicationmaybereproducedinanymaterialform(includingphotocopyingor storinginanymediumbyelectronicmeansandwhetherornottransientlyorincidentallytosome otheruseofthispublication)withoutthewrittenpermissionofthecopyrightholderexceptin accordancewiththeprovisionsoftheCopyright,DesignsandPatentsAct1988orundertheterms ofalicenceissuedbytheCopyrightLicensingAgencyLtd,90TottenhamCourtRoad,London, EnglandW1T4LP.Applicationsforthecopyrightholder’swrittenpermissiontoreproduceany partofthispublicationshouldbeaddressedtothepublisher PermissionsmaybesoughtdirectlyfromElsevier’sScienceandTechnologyRightsDepartmentin Oxford,UK:phone:(+44)(0)1865843830;fax:(+44)(0)1865853333;e-mail:permissions@ elsevier.co.uk.Youmayalsocompleteyourrequeston-lineviatheElsevierhomepage(http:// www.elsevier.com),byselecting‘CustomerSupport’andthen‘ObtainingPermissions’ LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorshaveusedtheirbest effortsinpreparingthisbook,theymakenorepresentationsorwarrantieswithrespecttothe accuracyorcompletenessofthecontentsofthisbookandspecificallydisclaimanyimplied warrantiesofmerchantabilityorfitnessforaparticularpurpose.Nowarrantymaybecreatedor extendedbysalesrepresentativesorwrittensalesmaterials.Theadviceandstrategiescontained hereinmaynotbesuitableforyoursituation.Youshouldconsultwithaprofessionalwhere appropriate.Neitherthepublishernorauthorsshallbeliableforanylossofprofitoranyother commercialdamages,includingbutnotlimitedtospecial,incidental,consequentialorother damages BritishLibraryCataloguinginPublicationData AcataloguerecordforthisbookisavailablefromtheBritishLibrary LibraryofCongressCataloguinginPublicationData AcataloguerecordforthisbookisavailablefromtheLibraryofCongress ISBN-10:0750665335 ISBN-13:9780750665339 For information onallButterworth-Heinemann publications visit ourweb siteat http://books.elsevier.com TypesetbyCephaImagingPvtLtd,Bangalore,India PrintedandboundinGreatBritain 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1 Contents List of Figures 10 List of Tables 13 The Authors 14 Series Editors 15 Series Preface 16 Preface 17 Acknowledgements 19 Section One Event context 1 Chapter 1: What are events? 3 Introduction 3 Events asbenchmarksforour lives 4 The rich traditionofevents 4 Industrialization, festivalsand thesporting eventcalendar 5 Birth ofanevents industry? 7 Whatareevents? 14 Typesofevents 15 The structureoftheevents industry 23 Event managementeducation and training 26 Careeropportunities in events 29 Chapter summary 30 Questions 31 CASE STUDY 1.1:TsunamiRelief Cardiff 31 CASE STUDY 1.2:Manchester 2002The XVIICommonwealth Games– KeyLessons 33 Chapter 2: The impacts of events 36 Introduction 36 Balancing the impactofevents 37 Government’s use ofevents aseconomic development strategies 53 Economic impact studies 54 Chapter summary 58 Questions 58 CASE STUDY 2.1:ITMA 2003,The NEC,Birmingham 59 CASE STUDY 2.2:GlastonburyFestival Environmental Policy 63 Chapter 3: Event tourism 67 Introduction 67 Developing destination-based eventtourism strategies 68 The event tourism strategic planningprocess 68 vi Contents Situational analysis 68 Developmentofevent tourism goals 69 Creationofanevent tourism organizational structure 78 Developmentofanevent tourism strategy 80 Implementation ofaneventtourism strategy 82 Evaluation ofaneventtourism strategy 88 Tourismevents andregionaldevelopment 89 Chapter summary 89 Questions 89 CASE STUDY 3.1:EventScotland 90 CASE STUDY 3.2:EventDenmark 93 Section Two Event strategy 95 Chapter 4: Conceptualizing the event 97 Introduction 97 Stakeholders inevents 97 The hostorganization 99 The hostcommunity 101 Sponsors 104 Media 105 Co-workers 106 Participants andspectators 106 Creatingthe eventconcept 107 Evaluatingthe eventconcept 108 The synergyofideas 110 Chapter summary 111 Questions 112 CASE STUDY 4.1:EdinburghInternational BookFestival – FestivalofIdeas, Journeying andImagining 112 Chapter 5: The planning function 117 Introduction 117 Whatisplanning? 117 Planningforevents 118 Elementsofthe strategic eventplanning process 120 Developing a strategic plan 124 Chapter summary 134 Questions 134 CASE STUDY 5.1:TheVodafoneBall byEuroRSCG Skybridge 135 CASE STUDY 5.2:DailyMail IdealHome Show 139 Chapter 6: Human resource management and events 144 Introduction 144 Considerations associated with humanresourceplanning forevents 145 The humanresourceplanning processforevents 145 Recruitment,selection andinduction 152 Motivating staffandvolunteers 166 Techniques foreffective staffandvolunteer teambuilding 171 Legalobligations 172 Chapter summary 173 Questions 173 Contents vii CASE STUDY 6.1:The XVIICommonwealth Games2002Manchester – AVolunteering Legacy 174 CASE STUDY 6.2:Eurostar Forum byWorldEvent Management 176 Chapter 7: Strategic marketing for events 179 Introduction 179 Whatis marketing? 179 Event marketing research 185 The event consumer’s decision-making process 193 Event satisfaction, service quality,repeatvisits 197 Steps inthe strategic marketing process 199 Planning event‘product’experiences 209 Peopleandpartnerships 212 Pricing, freeentry ordonation 213 Event ‘place’, physicalsetting andprocesses 214 Integrated marketing communication forevents 216 Chapter summary 220 Questions 220 CASE STUDY 7.1:InternationalConfex 221 CASE STUDY 7.2:FordThunderbirdsbyImagination 224 Chapter 8: Sponsorship of events 227 Introduction 227 Whatis sponsorship? 228 Trendsinfluencingthe growthinsponsorship 230 Sponsorship benefitsforevents andsponsors 232 The valueofsponsorship policy 238 Stages indevelopingthe event sponsorshipstrategy 239 Managing and‘servicing’ sponsorships 250 Measuring andevaluating the sponsorship 253 Chapter summary 254 Questions 255 CASE STUDY 8.1:Microsoft UK’sSponsorship ofthe 2002Commonwealth Games 255 CASE STUDY 8.2:CheltenhamArtsFestivals 259 Section Three Event management 263 Chapter 9: Project managem ent for events 265 Introduction 265 Projectmanagement 265 Whatis aproject? 266 Phases oftheprojectmanagementofevents 267 Knowledge areas 270 Projectmanagementtechniques 273 Projectevaluation 282 Projectmanagementsystems andsoftware 284 Limitations ofthe project managementapproach to eventmanagement 285 Chapter summary 286 Questions 287 CASE STUDY 9.1:Project managingTheDream 287 CASE STUDY 9.2:OpeningandClosing Ceremonies ofAthens2004Olympics 291 viii Contents Chapter 10: Control and budgeting 294 Introduction 294 Whatiscontrol? 294 Elementsandcategories ofcontrol 295 Control methods 298 The budget 302 Reporting 312 Chapter summary 313 Questions 314 CASE STUDY 10.1:EdinburghInternational Festival 314 Chapter 11: Risk management and legal issues 318 Introduction 318 Riskmanagementprocess 319 Legalissues 329 Contracts 331 Constructing acontract 337 Trademarks andlogos 338 Dutyofcare 339 Disability discrimination act 339 Insurance 340 Regulations, licences andpermits 342 Chapter summary 344 Questions 344 CASE STUDY 11.1:RadioOne LoveParade,Leedsby Logistik 345 CASE STUDY 11.2:Event RiskManagement at LeedsNewYear’s Eve 2003 348 Chapter 12: Logistics 352 Introduction 352 Whatislogistics? 352 The elements ofeventlogistics 353 Supplyoffacilities 360 On-site logistics 360 Shutdown 369 Techniques oflogisticsmanagement 372 Negotiationand assessment 374 Control ofevents logistics 375 Evaluation oflogistics 375 The logistics plan 376 Chapter summary 376 Questions 377 CASE STUDY 12.1:Electrical Services atGlastonbury Festival 377 CASE STUDY 12.2:BelfastFestivalat Queen’s 379 Chapter 13: Staging events 385 Introduction – whatis staging? 385 Themingand eventdesign 386 Programming 387 Choiceofvenue 388 Audience/guests 390 The stage 392 Power 393 Lights 394 Contents ix Sound 394 Audiovisual andspecial effects 397 Propsanddecoration 398 Catering 398 Performers 399 The crew 400 Hospitality 401 The production schedule 403 Recordingthe event 404 Contingencies 404 Chapter summary 404 Questions 405 CASE STUDY 13.1:Theming– a marketing tool 406 CASE STUDY 13.2:Live 8 408 Chapter 14: Evaluation and reporting 412 Introduction 412 Whatis eventevaluation? 413 Whento evaluate events 414 Reporting tostakeholders 415 Typesofresearch 416 Whatto evaluate 421 Measuring visitorexpenditure 421 Media monitoring andevaluation 427 Event evaluation reportsandprofiles 427 Finalization 429 Chapter summary 429 Questions 430 CASE STUDY 14.1:MTVEuropeMusicAwards2003 430 CASE STUDY 14.2:TinthePark 433 Section Four Trends and issues 437 Chapter 15: Issues and trends 439 Introduction 439 Societal trendsandtheir impacton events 439 The growthofthe EventsIndustry 440 Recognition ofEvents Managem ent asa profession 444 Event franchising 446 The use ofevents inskillsdevelopment andtraining 446 Information technology 447 Riskmanagement 447 The expansionofevents education 448 Transfer-of-knowledgeprogrammes 449 The growthofevents research 449 Increasinggovernment involvementinevents 450 The adoption ofenvironmentalmanagementpractices by events 452 Chapter summary 455 Questions 455 CASE STUDY 15.1:The Notting HillCarnival 456 CASE STUDY 15.2:Managing the Knowledgeofthe 2000Sydney Olympic Games 459 References 463 Index 489
The list of books you might like
