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Sport Beyond Television Routledge Research in Cultural and Media Studies For a full list of titles in this series please visit www.routledge.com. 7 The New Communications 15 Film and Television After DVD Landscape Edited by James Bennett Demystifying Media Globalization and Tom Brown Edited by Georgette Wang, Jan Servaes, and Anura Goonasekera 16 The Places and Spaces of Fashion, 1800-2007 8 Media and Migration Edited by John Potvin Constructions of Mobility and Difference 17 Communicating in the Third Edited by Russell King Space and Nancy Wood Edited by Karin Ikas and Gerhard Wagner 9 Media Reform Democratizing the Media, 18 Deconstruction After 9/11 Democratizing the State Martin McQuillan Edited by Monroe E. Price, Beata Rozumilowicz, and 19 The Contemporary Stefaan G. Verhulst Comic Book Superhero Edited by Angela Ndalianis 10 Political Communication in a New Era 20 Mobile Technologies Edited by Gadi Wolfsfeld and From Telecommunications to Philippe Maarek Media Edited by Gerard Goggin & 11 Writers’ Houses and Larissa Hjorth the Making of Memory Edited by Harald Hendrix 21 Dynamics and Performativity of Imagination 12 Autism and Representation The Image between the Visible Edited by Mark Osteen and the Invisible Edited by Bernd Huppauf and 13 American Icons Christoph Wulf The Genesis of a National Visual Language 22 Cities, Citizens, Benedikt Feldges and Technologies Urban Life and Postmodernity 14 The Practice of Public Art Paula Geyh Edited by Cameron Cartiere and Shelly Willis 23 Trauma and Media 33 Branding Post-Communist Theories, Histories, and Images Nations Allen Meek Marketizing National Identities in the “New” Europe 24 Letters, Postcards, Email Edited by Nadia Kaneva Technologies of Presence Esther Milne 34 Science Fiction Film, Television, and Adaptation 25 International Journalism and Across the Screens Democracy Edited by J. P. Telotte and Gerald Civic Engagement Models from Duchovnay Around the World Edited by Angela Romano 35 Art Platforms and Cultural Production on the Internet 26 Aesthetic Practices and Politics Olga Goriunova in Media, Music, and Art Performing Migration 36 Queer Representation, Visibility, Edited by Rocío G. Davis, and Race in American Film and Dorothea Fischer-Hornung, and Television Johanna C. Kardux Melanie E.S. Kohnen 27 Violence, Visual Culture, and the 37 Artifi cial Culture Black Male Body Identity, Technology, and Bodies Cassandra Jackson Tama Leaver 28 Cognitive Poetics and 38 Global Perspectives on Tarzan Cultural Memory From King of the Jungle to Russian Literary Mnemonics International Icon Mikhail Gronas Edited by Annette Wannamaker and Michelle Ann Abate 29 Landscapes of Holocaust Postmemory 39 Studying Mobile Media Brett Ashley Kaplan Cultural Technologies, Mobile Communication, and the iPhone 30 Emotion, Genre, and Justice in Edited by Larissa Hjorth, Jean Film and Television Burgess, and Ingrid Richardson E. Deidre Pribram 40 Sport Beyond Television 31 Audiobooks, Literature, and The Internet, Digital Media and Sound Studies the Rise of Networked Media Matthew Rubery Sport Brett Hutchins and David Rowe 32 The Adaptation Industry The Cultural Economy of Literary Adaptation Simone Murray Sport Beyond Television The Internet, Digital Media and the Rise of Networked Media Sport Brett Hutchins and David Rowe NEW YORK LONDON First published 2012 by Routledge 711 Third Avenue, New York, NY 10017 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2012 Taylor & Francis The right of Brett Hutchins and David Rowe to be identified as author of this work has been asserted by him/her in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Hutchins, Brett, 1973– Sport beyond television : the internet, digital media and the rise of networked media sport / by Brett Hutchins and David Rowe. p. cm. — (Routledge research in cultural and media studies ; 40) Includes bibliographical references and index. 1. Mass media and sports. 2. Social media. 3. Communication in sports. 4. Sports—Social aspects. I. Rowe, David. II. Title. GV742.H88 2012 070.4'49796—dc23 2011048018 ISBN13: 978-0-415-88718-2 (hbk) ISBN13: 978-0-203-12041-5 (ebk) Typeset in Sabon by IBT Global. For Janine and Rowan. We’re still standing tall. For Dan and Maddy, and to the living memory of Patrick. Contents List of Abbreviations xiii Acknowledgments xv 1 Introduction: Fishing for Eyeballs 1 2 Television and the Internet 20 3 Networked Media Sport 46 4 Blogging, Social Networking Sites, and Information Accidents 72 5 Online Crowds and Fandom 100 6 Sports Journalism: Convergence and a Leaking Craft 125 7 Computer Games and the Refashioning of Media Sport 151 8 The Future: Networks, Telecoms, and Access 177 Notes 187 References 197 Index 229

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