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Spanish at Work AlsobyNuriaLorenzo-Dus TELEVISIONDISCOURSE:AnalysingLanguageintheMedia Spanish at Work Analysing Institutional Discourse Across the Spanish-Speaking World Editedby Nuria Lorenzo-Dus SwanseaUniversity,UK Selection,editorialmatterandchapters1,2,7and12 ©NuriaLorenzo-Dus2011 Allotherchapters©theirindividualauthors2011 Softcover reprint of the hardcover 1st edition 2011 978-0-230-57909-5 Allrightsreserved.Noreproduction,copyortransmissionofthis publicationmaybemadewithoutwrittenpermission. Noportionofthispublicationmaybereproduced,copiedortransmitted savewithwrittenpermissionorinaccordancewiththeprovisionsofthe Copyright,DesignsandPatentsAct1988,orunderthetermsofanylicence permittinglimitedcopyingissuedbytheCopyrightLicensingAgency, SaffronHouse,6-10KirbyStreet,LondonEC1N8TS. Anypersonwhodoesanyunauthorizedactinrelationtothispublication maybeliabletocriminalprosecutionandcivilclaimsfordamages. Theauthorshaveassertedtheirrightstobeidentified astheauthorsofthisworkinaccordancewiththeCopyright, DesignsandPatentsAct1988. Firstpublished2011by PALGRAVEMACMILLAN PalgraveMacmillanintheUKisanimprintofMacmillanPublishersLimited, registeredinEngland,companynumber785998,ofHoundmills,Basingstoke, HampshireRG216XS. PalgraveMacmillanintheUSisadivisionofStMartin’sPressLLC, 175FifthAvenue,NewYork,NY10010. PalgraveMacmillanistheglobalacademicimprintoftheabovecompanies andhascompaniesandrepresentativesthroughouttheworld. Palgrave®andMacmillan®areregisteredtrademarksintheUnitedStates, theUnitedKingdom,Europeandothercountries. ISBN 978-0-230-57910-1 ISBN 978-0-230-29921-4 (eBook) DOI 10.1057/9780230299214 Thisbookisprintedonpapersuitableforrecyclingandmadefromfully managedandsustainedforestsources.Logging,pulpingandmanufacturing processesareexpectedtoconformtotheenvironmentalregulationsofthe countryoforigin. AcataloguerecordforthisbookisavailablefromtheBritishLibrary. LibraryofCongressCataloging-in-PublicationData Spanishatwork:analysinginstitutionaldiscourseacrossthe Spanish-speakingworld/editedByNuriaLorenzo-Dus. p. cm. 1. Spanishlanguage—Discourseanalysis. 2. Spanishlanguage— SpokenSpanish. 3. Spanishlanguage—Variation. 4. Discourse markers. I. Lorenzo-Dus,Nuria. PC4434.S632011 460.1(cid:2)41—dc22 2010023835 10 9 8 7 6 5 4 3 2 1 20 19 18 17 16 15 14 13 12 11 Contents ListofTables viii ListofFigures ix Acknowledgements x NotesontheContributors xi 1 SpanishatWork–AnalysingtheDiscourseofInstitutions 1 NuriaLorenzo-Dus Part I Languages,IdentitiesandMedia Institutions 2 Languages,IdentitiesandMediaInstitutionsinthe Spanish-SpeakingWorld 11 NuriaLorenzo-Dus 3 TheConstructionofCanarianIdentityintheFirst TelenovelaonCanarianTelevision 16 MªIsabelGonzálezCruzandMªJesúsVera-Cazorla 4 LinguisticIdeologyinGalicianFactualRadioBroadcasts: towardstheCastilianisationofGalicianPronunciation Traits? 35 JaineBeswick 5 AGenteéLatino:theMakingofNewCulturalSpacesin BrazilianDiasporaTelevision 50 IrisBachmann 6 Tuvozestuvoto:theRoleofSpanishinthe2008United StatesPresidentialElections 67 ClareMar-Molinero v vi Contents Part II Discourse,PersuasionandPerformancein PoliticalInstitutions 7 Discourse,PersuasionandPerformanceinPolitical InstitutionsacrosstheSpanish-SpeakingWorld 85 NuriaLorenzo-Dus 8 ACriticalAnalysisoftheHousingPoliciesAimedatthe ExtremelyPoor:theCaseoftheSocialDevelopment SecretariatofBuenosAiresCity 93 MarianaCarolinaMarchese 9 ContestedTalkandthe(Co-)ConstructionofIdentity: SpanishParliamentaryDebate 111 MirandaStewart 10 PoliticalImplicatureinParliamentaryDiscourse:an AnalysisofMarianoRajoy’sSpeechonthe2006Catalan StatuteofAutonomy 130 DavidAtkinson 11 BolivarianismandSocialism:aCorpus-Driven InvestigationintoChangesinHugoChávez’sRhetoric 146 DominicSmith Part III Discourse,InterpersonalRelationsandthe Workplace 12 Discourse,InterpersonalRelationsandtheWorkplacein theSpanish-SpeakingWorld 165 NuriaLorenzo-Dus 13 ManagingIntersubjectivityandEstablishingConsensusin TwoActivityTypes:BusinessNegotiationsandStudent Workgroups 172 LarsFant 14 Vaya,¡quéchungo!Rapport-BuildingTalkinService Encounters:theCaseofBarsinSevilleatBreakfastTime 192 MaríaElenaPlacenciaandAnaManceraRueda 15 HowtoGetRidofaTelemarketingAgent:Face-Work StrategiesinanInterculturalServiceCall 208 RosinaMárquezReiter Contents vii 16 DiscourseasaToolfortheDiagnosisofPsychosis: aLinguisticandPsychiatricStudyofCommunication Decline 227 MaríaLauraPardo Bibliography 252 AuthorIndex 278 SubjectIndex 285 List of Tables 3.1 Markedtermsinthecorpus 27 8.1 Socialprogrammesconsideredinthisstudy 98 8.2 CategoriesbeingpresentedasfocusintheSSG documents 100 8.3 Totalpercentageofutterancesstatingactionstobe undertakenbytheCityGovernment 101 8.4 ExamplesofverbuseintheServiceDescriptionsection 103 16.1 Dimensionsanddegreesofcognitiveand communicativedeteriorationinthecorpus 248 viii List of Figures 8.1 SocialAssistanceMobileUnit 107 11.1 OccurrencesofSOCIALISTAandBOLIVARIANOper 1000tokens 153 11.2 Occurrencesofsocialismoandbolivarianismoper1000 tokens 154 14.1 Smalltalk 193 14.2 Arevisedcontinuumforanalysingsmalltalkinservice encounters 193 ix

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A state-of-the-art collection of works on institutional discourse across the Spanish-speaking world. This volume focuses on how language is used in the media, politics and the workplace; what discursive identities are constructed; and how interpersonal relations are negotiated.
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Spanish at Work AlsobyNuriaLorenzo-Dus TELEVISIONDISCOURSE:AnalysingLanguageintheMedia Spanish at Work Analysing Institutional Discourse Across the Spanish-Speaking World Editedby Nuria Lorenzo-Dus SwanseaUniversity,UK Selection,editorialmatterandchapters1,2,7and12 ©NuriaLorenzo-Dus2011 Allotherchapters©theirindividualauthors2011 Softcover reprint of the hardcover 1st edition 2011 978-0-230-57909-5 Allrightsreserved.Noreproduction,copyortransmissionofthis publicationmaybemadewithoutwrittenpermission. Noportionofthispublicationmaybereproduced,copiedortransmitted savewithwrittenpermissionorinaccordancewiththeprovisionsofthe Copyright,DesignsandPatentsAct1988,orunderthetermsofanylicence permittinglimitedcopyingissuedbytheCopyrightLicensingAgency, SaffronHouse,6-10KirbyStreet,LondonEC1N8TS. Anypersonwhodoesanyunauthorizedactinrelationtothispublication maybeliabletocriminalprosecutionandcivilclaimsfordamages. Theauthorshaveassertedtheirrightstobeidentified astheauthorsofthisworkinaccordancewiththeCopyright, DesignsandPatentsAct1988. Firstpublished2011by PALGRAVEMACMILLAN PalgraveMacmillanintheUKisanimprintofMacmillanPublishersLimited, registeredinEngland,companynumber785998,ofHoundmills,Basingstoke, HampshireRG216XS. PalgraveMacmillanintheUSisadivisionofStMartin’sPressLLC, 175FifthAvenue,NewYork,NY10010. PalgraveMacmillanistheglobalacademicimprintoftheabovecompanies andhascompaniesandrepresentativesthroughouttheworld. Palgrave®andMacmillan®areregisteredtrademarksintheUnitedStates, theUnitedKingdom,Europeandothercountries. ISBN 978-0-230-57910-1 ISBN 978-0-230-29921-4 (eBook) DOI 10.1057/9780230299214 Thisbookisprintedonpapersuitableforrecyclingandmadefromfully managedandsustainedforestsources.Logging,pulpingandmanufacturing processesareexpectedtoconformtotheenvironmentalregulationsofthe countryoforigin. AcataloguerecordforthisbookisavailablefromtheBritishLibrary. LibraryofCongressCataloging-in-PublicationData Spanishatwork:analysinginstitutionaldiscourseacrossthe Spanish-speakingworld/editedByNuriaLorenzo-Dus. p. cm. 1. Spanishlanguage—Discourseanalysis. 2. Spanishlanguage— SpokenSpanish. 3. Spanishlanguage—Variation. 4. Discourse markers. I. Lorenzo-Dus,Nuria. PC4434.S632011 460.1(cid:2)41—dc22 2010023835 10 9 8 7 6 5 4 3 2 1 20 19 18 17 16 15 14 13 12 11 Contents ListofTables viii ListofFigures ix Acknowledgements x NotesontheContributors xi 1 SpanishatWork–AnalysingtheDiscourseofInstitutions 1 NuriaLorenzo-Dus Part I Languages,IdentitiesandMedia Institutions 2 Languages,IdentitiesandMediaInstitutionsinthe Spanish-SpeakingWorld 11 NuriaLorenzo-Dus 3 TheConstructionofCanarianIdentityintheFirst TelenovelaonCanarianTelevision 16 MªIsabelGonzálezCruzandMªJesúsVera-Cazorla 4 LinguisticIdeologyinGalicianFactualRadioBroadcasts: towardstheCastilianisationofGalicianPronunciation Traits? 35 JaineBeswick 5 AGenteéLatino:theMakingofNewCulturalSpacesin BrazilianDiasporaTelevision 50 IrisBachmann 6 Tuvozestuvoto:theRoleofSpanishinthe2008United StatesPresidentialElections 67 ClareMar-Molinero v vi Contents Part II Discourse,PersuasionandPerformancein PoliticalInstitutions 7 Discourse,PersuasionandPerformanceinPolitical InstitutionsacrosstheSpanish-SpeakingWorld 85 NuriaLorenzo-Dus 8 ACriticalAnalysisoftheHousingPoliciesAimedatthe ExtremelyPoor:theCaseoftheSocialDevelopment SecretariatofBuenosAiresCity 93 MarianaCarolinaMarchese 9 ContestedTalkandthe(Co-)ConstructionofIdentity: SpanishParliamentaryDebate 111 MirandaStewart 10 PoliticalImplicatureinParliamentaryDiscourse:an AnalysisofMarianoRajoy’sSpeechonthe2006Catalan StatuteofAutonomy 130 DavidAtkinson 11 BolivarianismandSocialism:aCorpus-Driven InvestigationintoChangesinHugoChávez’sRhetoric 146 DominicSmith Part III Discourse,InterpersonalRelationsandthe Workplace 12 Discourse,InterpersonalRelationsandtheWorkplacein theSpanish-SpeakingWorld 165 NuriaLorenzo-Dus 13 ManagingIntersubjectivityandEstablishingConsensusin TwoActivityTypes:BusinessNegotiationsandStudent Workgroups 172 LarsFant 14 Vaya,¡quéchungo!Rapport-BuildingTalkinService Encounters:theCaseofBarsinSevilleatBreakfastTime 192 MaríaElenaPlacenciaandAnaManceraRueda 15 HowtoGetRidofaTelemarketingAgent:Face-Work StrategiesinanInterculturalServiceCall 208 RosinaMárquezReiter Contents vii 16 DiscourseasaToolfortheDiagnosisofPsychosis: aLinguisticandPsychiatricStudyofCommunication Decline 227 MaríaLauraPardo Bibliography 252 AuthorIndex 278 SubjectIndex 285 List of Tables 3.1 Markedtermsinthecorpus 27 8.1 Socialprogrammesconsideredinthisstudy 98 8.2 CategoriesbeingpresentedasfocusintheSSG documents 100 8.3 Totalpercentageofutterancesstatingactionstobe undertakenbytheCityGovernment 101 8.4 ExamplesofverbuseintheServiceDescriptionsection 103 16.1 Dimensionsanddegreesofcognitiveand communicativedeteriorationinthecorpus 248 viii List of Figures 8.1 SocialAssistanceMobileUnit 107 11.1 OccurrencesofSOCIALISTAandBOLIVARIANOper 1000tokens 153 11.2 Occurrencesofsocialismoandbolivarianismoper1000 tokens 154 14.1 Smalltalk 193 14.2 Arevisedcontinuumforanalysingsmalltalkinservice encounters 193 ix

Description:
A state-of-the-art collection of works on institutional discourse across the Spanish-speaking world. This volume focuses on how language is used in the media, politics and the workplace; what discursive identities are constructed; and how interpersonal relations are negotiated.
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