ebook img

Software and Systems Engineering | Rational Subscription PDF

28 Pages·2012·0.61 MB·English
Save to my drive
Quick download
Download
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.

Preview Software and Systems Engineering | Rational Subscription

Software and Systems Engineering | Rational Subscription & Support Contacts (Brand & Geo) Brand (Worldwide) or Name Email IOT Leader Worldwide Gary Evee [email protected] North America Melanie Evans [email protected] Europe Esther Valle [email protected] GMU Michelle Lyness [email protected] Business Analytics Michael Doris [email protected] Industry Solutions Ann Marie Nimmer [email protected] ECM Deborah Ayala Copeland [email protected] WebSphere Commerce & Sterling Cheryl Weathers [email protected] Commerce Information Management Mark Sowers [email protected] ICS (Lotus) Lisa Blalock [email protected] Rational Brett McCarthy [email protected] Tivoli Karl Thomason [email protected] WebSphere Darin Thompson [email protected] REMINDER - EOQ DEADLINES: Please work with your Distributor to find out EOQ cut offs dates and 1 times so that orders get processed on time. ©2011 IBM Corporation Software and Systems Engineering | Rational Rational Subscription and Support Quarterly Enablement Call Thursday March 15, 2012 Today’s Agenda: + Rational Sales Strategy - Rob Lamb, VP Rational WW Sales + Renewing ALM Solutions - Galina Mishiev, Rational WW Marketing + Tips to get Customers to Renew – Sue Ward, WW Business Development ©2011 IBM Corporation Rob Lamb, Vice President, Rational Worldwide Sales S&S 1Q2012 Enablement IBM Rational 2012 Sales Strategy ©2012 IBM Corporation Software and Systems Engineering | Rational 2012 Sales Strategy & Messaging Strategy 1. Upsell the base… use the plays, selling the 1+1=3 value S&S Renewals are Critical 2. Find deals from other brands in the territories (WebSphere, Tivoli…) 3. Scaled Selling - through channels, SCLs, industry teams Attend 2012 client account planning sessions 4. Drive Green Hat acquisition Messaging 1. Decreased costs – manage outsourcing 2. Regulatory compliance – a key entry point linking requirements to change for traceability 3. Surround play – getting value from open source 4 ©2011 IBM Corporation Galina Mishiev, Rational WW Marketing S&S 1Q2012 Enablement Renewing Rational ALM solutions ©2012 IBM Corporation The Five Imperatives of Application Lifecycle Management Improve organizational productivity 1. Accelerate time to delivery with Real-time Planning 2. Improve quality with Lifecycle Traceability 3. Maximize product value with In-context Collaboration 4. Refine predictability with Development Intelligence 5. Reduce costs with Continuous Improvement 6 ©2012 IBM Corporation Software and Systems Engineering | Rational IBM Rational solution for Application Lifecycle Management Improve productivity with an integrated ALM solution • Optimize your team through IBM Rational Solution for Application support of the 5 ALM Imperatives Lifecycle Management • Real-time planning Rational Rational • Lifecycle traceability Rational Requirements Quality Team Concert Composer Manager • In-context collaboration • Development Intelligence • Continuous Improvement Project Manager • Get up and running quickly Analyst Developer • Extend as your needs evolve • Support heterogeneous Quality Architect Professional development across multiple Deployment platforms and technologies Engineer Learn more at: https://jazz.net/projects/clm/ ©2011 IBM Corporation Software and Systems Engineering | Rational ALM is about connecting the disciplines Project/Planning Requirements Development Testing • Business • Use Cases • TDD • Scenario- Drivers Driven • Nonfunctional • Build Automation • Iterations Management • Sign-off • Exploratory • Sign-off • Static Analysis • Contract Test • Contract • BVT • Risk Assess • User • Risk Assess • Source Involvement • Threat Model Management • User • Contract • Test Involvement • Pair Validation Requirements Programming/ Code Review Continuous Learning and Feedback Source: Gartner Application Architecture, Development & Integration Summit Presentation, The Future and Present of AD, Thomas E. Murphy, December 2008 8 ©2011 IBM Corporation Software and Systems Engineering | Rational – Why customers purchase ALM - Challenges  Business need to innovate, and get to market faster than competition within a reality of budget cuts, and increased scope.  IT & systems must adapt to changing business needs at the velocity that the market and customers demand.  “Pockets of teams” are using open source solutions. Though open source is “free” to start with, costs are often higher than expected with extensive ma intenance, configuration and lack of support  Lack of visibility: “We just can’t seem to get a holistic view of all the activities we’re working on and who is working on them”  Business solutions late to market by 6 months or more will cost organizations 33% of their 5 year ROI.  More than 40% of development budget can be consumed by poor requirements  Quality issues and last minute scramble due to missing features and requirements due to inability to capture stakeholder needs  Unproductive meetings, and an inability to successful adopt Agile practices ©2011 IBM Corporation Software and Systems Engineering | Rational -Making the call –  Real-World common scenarios: –I d ecided to move to open source because it is free –I am only use one of the products I purchased –Other Common objections ©2011 IBM Corporation

Description:
Software and Systems Engineering | Rational Brand (Worldwide) or. IOT Leader. Name: Email . Worldwide . Gary Evee . Find deals from other brands in the territories
See more

The list of books you might like

Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.