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Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective PDF

377 Pages·2023·14.954 MB·English
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Preview Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

Description:
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.