M.Eng, ARAeS, CIPP President [email protected] Social Genetics: Demographics and Affinities of Gamers All logos and trademarks in this presentation are property of their respective owners. ©2010 Nick Berry, DataGenetics Special Thanks ©2010 Nick Berry, DataGenetics Data Mining: Traditional Portals ©2010 Nick Berry, DataGenetics What do I do ? ©2010 Nick Berry, DataGenetics <HTML> Game population … Web Browser SQL Database Scraper Application Analysis ©2010 Nick Berry, DataGenetics The Results ©2010 Nick Berry, DataGenetics Example: First Class Solitaire™ 24 hours ©2010 Nick Berry, DataGenetics Badges: First Class Solitaire™ Hours of games/day 1 month ©2010 Nick Berry, DataGenetics History of Casual Gaming Peak Population 450000 400000 350000 300000 250000 200000 150000 100000 50000 0 8 9 9 9 9 0 0 0 0 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 6 6 6 6 7 7 7 7 8 8 8 8 9 9 9 9 0 9 9 9 9 9 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r -n -p -c -r e a u e e a u e e a u e e a u e e a u e e a u e e a u e e a u e e a u e e a u e e a u e e a D M J S D M J S D M J S D M J S D M J S D M J S D M J S D M J S D M J S D M J S D M J S D M Data courtesy of ©2010 Nick Berry, DataGenetics Year end registered users (MM) 800 ? 700 600 500 July 400 350 300 200 100 100 50 0 1 5.5 12 0 2003 2004 2005 2006 2007 2008 2009 2010 ©2010 Nick Berry, DataGenetics
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