Small Business Cash Flow: Strategies for Making Your Business a Financial Success

221 Pages·2006·1.09 MB·English

by  Denise O'Berry

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SMALL
BUSINESS
CASH
Strategies for Making Your Business a Financial Success
FLOW
DENISE O’BERRY
John Wiley & Sons, Inc.
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ffirs.qxd 10/31/06 2:26 PM Page i
SMALL
BUSINESS
CASH
FLOW
ffirs.qxd 10/31/06 2:26 PM Page ii
ffirs.qxd 10/31/06 2:26 PM Page iii
SMALL
BUSINESS
CASH
Strategies for Making Your Business a Financial Success
FLOW
DENISE O’BERRY
John Wiley & Sons, Inc.
ffirs.qxd 10/31/06 2:26 PM Page iv
Copyright © 2007 by Denise O’Berry. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the
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respect to the accuracy or completeness of the contents of this book and specifically
disclaim any implied warranties of merchantability or fitness for a particular purpose. No
warranty may be created or extended by sales representatives or written sales materials.
The advice and strategies contained herein may not be suitable for your situation. You
should consult with a professional where appropriate. Neither the publisher nor author
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Library of Congress Cataloging-in-Publication Data
O’Berry, Denise, 1955–
Small business cash flow : strategies for making your business a financial
success / Denise O’Berry.
p. cm.
ISBN-13: 978-0-470-04097-3 (pbk.)
ISBN-10: 0-470-04097-1 (pbk.)
1. Small business—Finance. 2. Cash flow. I. Title.
HG4027.7.024 2006
658.15'244—dc22
2006011036
Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1
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Contents
About the Author vii
Preface ix
CHAPTER 1 Understanding Cash Flow—Your
Number-One Priority 1
CHAPTER 2 Your Business Partner—The Accountant 9
CHAPTER 3 How Money Works in Your Business 25
CHAPTER 4 Finding and Keeping Cash in Your Business 37
CHAPTER 5 Record Keeping Isn’t Drudge Work; It’s
Priceless History 51
CHAPTER 6 Charging the Best Price to Keep Your
Business Healthy 69
CHAPTER 7 Using Your Hidden Cash Resources to Grow
Your Business 81
CHAPTER 8 Marketing—Your Cash Generator 115
CHAPTER 9 Resources 147
Recommended Reading 195
Web Sites to Visit 197
Index 199
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About the Author
A
small business owner since 1996, Denise O’Berry understands the
challenges facing small business. She’s lived them and has helped
countless clients work through the same issues. She understands the
frustrations, the fears, and the joys of owning a small business. With
more than two decades of operational and management experience,
O’Berry has developed a sharp eye for how businesses get bloated with
inefficiencies, cross-purposes, and miscommunication—and how they
can retool for a sleeker, smoother, more strategically focused organiza-
tion. An entrepreneur who quickly built her own successful consulting
business, she helps other small business owners set priorities, take ac-
tion to grow their business, and create the balance they want between
life and work.
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