Slide:ology the art and science of creating great presentations PDF
Preview Slide:ology the art and science of creating great presentations
slide ology : THE ART AND SCIENCE OF CREATING GREAT PRESENTATIONS Praise for slide:ology “Now that Nancy has published this book, what’s your “I’ve been begging Nancy for years to put her 20 years excuse for your long, boring, and useless presentations?” of wisdom and experience into print form, and she has delivered beyond all expectations with slide:ology. Guy Kawasaki Any presenter will savor this encyclopedia of slide Co-founder of Alltop, author of design, filled with page after page of theory, princi- ples, anecdotes, examples and real-world case studies. You’ll keep it by your laptop for years as a reference. There’s no excuse to use the same old boring bullet “This is a breathtaking book! Nancy has written a points—it’s time to start unlocking the power of your long-overdue scholar’s guide to the art and science of own visual stories!” presentation. If you’re serious about this craft, it’s hard Cliff Atkinson to imagine doing your best work without studying this Author, book first. Study it, memorize it, share it.” Seth Godin Author, “At last, someone has assembled a much-needed successor to the Tufte trilogy!” “The most successful TED speakers spread brilliant ideas following the timeless principles in this invaluable book. Raymond Nasr It's a safe bet we'll be sending this book to all future Former Director of Communications, Google presenters just as soon as they confirm!” Tom Rielly TED Conferences “Duarte’s simple, unique design approach helps create “This is a book for absorbing, as you would good wine stories that are memorable.” or great jazz. It will go down smoothly and transform you into a better presenter. I look forward to a global elevation of presentation quality, the source of which we’ll trace right back here.” Ric Bretschneider Senior Program Manager, Microsoft Office PowerPoint “If you are ever presenting in a business setting, you “Duarte’s simple, unique design approach helps create MUST have Nancy’s book, slide:ology. It’s more than stories that are memorable.” slides and design—it’s about communication and inspi- Robert Haskitt ration. And this book will help anyone—beginner or Director of Marketing, Microsoft Advertising top professional—get to the top of their game. Simply and creatively.” Bert Decker CEO, Decker Communications, Inc. “slide:ology is a beautifully-designed, practical guide to creating visually effective presentations. While referencing the work that has gone on before, Nancy brings a fresh perspective to this inaugural effort. “Nancy Duarte gets it. She understands that designing Previous authors have focused on developing great slides for presentations is about providing support for presentations through planning, organization, writ- the presenter rather than creating pretty pictures. The ing, and speaking skills, but none has focused on the exigencies of business all too often push designers effective use of visuals in presentations. She provides to produce slides into the dreaded Presentation-as- a good balance between theory and application in a Document Syndrome, a hybrid that serves neither pur- book filled with visual examples.” pose; neither fish nor fowl. Nancy has always resisted Tom Crawford that push by maintaining the proper role of graphics CEO, VizThink for her clients; now she has eloquently translated her concepts for her readers. From her opening sentence positioning presentations as the foundation of com- munication in business, she provides the solid building blocks for effective graphic design.” Jerry Weissman Author, slide ology : THE ART AND SCIENCE OF CREATING GREAT PRESENTATIONS NANCY DUARTE Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo slide:ology The Art and Science of Creating Great Presentations by Nancy Duarte Copyright © 2008 Nancy Duarte. All rights reserved. Printed in Canada Published by O’Reilly Media, Inc. 1005 Gravenstein Highway North, Sebastopol CA 95472 O’Reilly books may be purchased for educational, business, or sales promo- tional use. Online editions are also available for most titles (safari.oreilly.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or [email protected]. Executive Editor: Steve Weiss Managing Editor: Dennis Fitzgerald Editor: Judy Walthers von Alten Cover Design: Diandra Macias Art Director: Diandra Macias Designer: Michaela Kastlova Proofreader: Nancy Bell Indexer: Ted Laux All images copyright by the author or have been licensed by the author unless otherwise noted. The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. slide:ology and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are clarified as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc. was aware of a trademark claim, the designations have been printed in caps or initial caps. While every precaution has been taken in the preparation of this book, the publishers and authors assume no responsibility for errors and omissions, or for damages resulting from the use of the information contained herein. Print History: First Edition, September 2008 This book uses Ota-Bind™, a durable and flexible lay-flat binding. ISBN: 978-0-596-52234-6 [TI] [2012-11-09] To my clients, my employees, my family, and my Creator. What a fun ride it’s been! Acknowledgments Ed •Brent Ellen •Betsey Emily Drew Brooke •Eric Jessica Denise •MA•KmiRceohavnani nedla MD•DReaalynivsaieesna l NRSiotcebovilene •••KSYJraavirmseettientnesa •D•H•CaEarhrrlrriekiinss e •CKBaeirrlolr yl •Adam Stephanie Josiah M •Alex Jill •Vonn •Zach Mary Jo Melinda •••DALEDionlsaiuanan ge •LRRaoyuabran ESnoTtfeetrawpmarirsee NeTtewaomrks TeTleeacmom STcLeieiafnemc e CoTnesaummer •TTTrericrisriahi A•DJneodrrregekew •Marisa Kristin Paul Green Admin. •Shirley •Scott Team Team •Ted Venture Emeritus Team Team Paula Tesch Marketing Assistant Diandra Macias What would we have done Creative Director without your humor, snacks, You’ve walked with me for photography, and bow 15 years and helped fashion hunting skills? Duarte into what it is today. Your friendship moves me deeply and your commitment Dan Post to design excellence takes VP of Account Services my breath away. You shouldered the business Michaela Kastlova so I could write. I sleep like a Designer Michael Moon baby knowing you’re at the Creative Director You are my sweet angel sent helm leading with wisdom from Prague to make this book You talked me into writing this and insight. I never dreamed a reality. Your design skills and and said people would buy it. I’d find someone like you. tenacity are just what I needed, I hope you are right. Thanks for and I have loved every minute helping with structure, content, working with you. and word variety. It’s a way better book. • Contributed significantly to book.
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