(continued from front fl ap) LYNCH $39.95 US/$47.95 CAN Praise for the proper philosophy, culture, and systems in place to SINGLE POINT OF FAILURE SINGLE POINT OF S identify, measure, mitigate, and fi nance risk. Address- SINGLE POINT ing risk from several points of view, Single Point of Fail- I FAILURE N ure authoritatively guides you in how to remain agile to “We are in a world where risk is becoming a more central issue for senior management avoid risk, be resilient to respond, adapt and absorb risk, G and boards of directors. A fundamental area of risk is in the supply chain of the enter- develop methodologies that are sustainable to scale, and maintain risk solutions. prise. Gary Lynch has brought together his years of experience to provide a compre- L It is mind-boggling to consider what it takes to pro- hensive yet pragmatic approach to understanding and managing supply chain risk. His E FAILURE duce the products we depend on—critical drugs OF ‘ten laws’ provide a blueprint for the effective management of this very critical source like blood thinners, plastic-based products such as GARY S. LYNCH, CISSP, is an Au- of strategic risk.” P syringes, isotopes for medical imaging, and milk-based thor, Managing Director and Global baby formula. Or maybe your livelihood depends on Leader of Marsh’s Supply Chain —David A. Nadler, Vice Chairman, Marsh & McLennan Companies O your ability to transport products, on your customers Risk Management Practice. He has having access to your online order entry system, or on contributed to the World Economic I “Single Point of Failure is a must-read book for all executives who are navigating today’s the timely receipt of parts from your suppliers on the N Forum (WEF) Global Risks Report, risk-rich space that requires them to predict, measure, manage, and tame uncertainty other side of the world. The occurrence of a single point been a speaker on pressing global in real time. Lynch offers a unique blend of risk management business theory, macro- T of failure—whether a product contamination, labor business risk issues for organizations economics considerations, and real-life, vividly described examples, creating unique strike, trade credit crunch, an earthquake, or a health such as Asia Pacifi c Economic Cooperation (APEC/ O learning moments and providing thought-provoking insights that, if applied, could crisis—can interrupt the fl ow of goods and cause total Singapore & Australia), Risk and Insurance Manage- ment Society (RIMS), the World Customs Organiza- ultimately create the difference between planned success or inadvertent failure.” F The Ten Essential systemic failure. tion (WCO/Brussels), and The Wharton School, Center —Francois Nader, Director, President and Chief Executive Offi cer, NPS Pharmaceuticals, Inc. Written by internationally recognized industry veteran for Risk Management and Decision Processes. He also F Laws of Supply Chain Gary Lynch, Single Point of Failure: The Ten Essential Laws leads Marsh’s Global Pandemic Response Center. He “With Single Point of Failure, Mr. Lynch brings supply chain risk to life and makes A of Supply Chain Risk Management reveals just that—the wheolrpkins ga ss ena iomr aenxaegceumtiveenst scoolvnes uclotamnpt,l esxp beucisailnizeisns gr isink itth eac kceeys sbiubslein teos sa lils swuaelsk ws oitfh b au rsiicnhe sbslpeenodp olef. iInts’si gah fta asnt-dp ahcuemd obuoro!k E tshseant tcirayl srteaalldiiznegs IL Risk Management tmenit igvaittainl gl,a wans dt ofi nsuacncceinssgf urlilsyk ,i dwenitthif ygiunigd,a nmceea sfuorri negs-, issues. He has developed critical thought leadership tablishing your organization’s supply risk management for all levels of business managers!” U and solutions around emerging risk issues, including program, avoiding bad decisions, and gathering better supply chain risk management and fi nancing, infor- —James Irwin, Senior Strategic Marketing Manager, Roche R information and data to make good decisions. mation protection strategies and schemes, value chain Here, you’ll discover: E risk strategies, cyber/IT-risk, business resiliency and “Lynch captures the dynamics of supply-change management in an effective and com- ■ How to establish your organization’s continuity, and pandemic preparedness. He is interna- prehensive manner ... identifying numerous risk factors that impact on reputational supply risk management program tionally recognized and has held executive operational capital, and are organic and typically embedded within all organizations that face and IT risk positions at Booz Allen Hamilton, Chase, increased globalization and its associated uncertainties ... His suggested strategies ■ Why no risk strategy is a solution for Prudential, and Ernst & Young. He is a pioneer in help- provide invaluable guidance concerning how organizations can not only recognize lead- bad decisions ing companies use his leading-edge methodology to ing indicators that may result in deteriorating profi les associated with quality service ■ What causes supply chain risk management transform their risk management programs. Gary is the and overall corporate social responsibility, but also anticipate potential future mutations RLT demand to trump supply aount NhoBrC o Nf iAght tYlyo uNre wOsw, nB lRoioskm (bWerigl eTyV) , aAnBdC h, aasn adp CpNeaBreCd, idnia tthioen e avnoldu otinogno oinf gr issuks ptarionfia lbelse absessotc piartaecdt iwceisth in t hper osaucptpivlye lcyh aadidnr, easnsdin igm apnlde mpreenvte rnetmineg- isk Maws ohe Te ■ nTohte lseosusrcing strategies that create more risk, aBnudsi nheasss Rbeeveienw p, uanbdli sChIeOd Ininsi gChEtsO. Magazine, Shanghai against salient risk parasites.” anaf Sun Es ■ Why managing the parts does not equal man- —Jess Boronico, PhD, Dean, School of Management, New York Institute of Technology geppse aging the whole mln eny Ctia ■ What the best policy is for knowing what’s in thl your policy a i n Believing that all is well is a self-deception. You need to continually analyze and evaluate the risks to your sup- GARY S. LYNCH ply chains and business networks, determine and learn the root cause of problems, and decide whether you have (continued on back fl ap) 4-COLOR GLOSSY ffffiirrss..iinndddd iiii 99//1155//0099 55::3344::0011 PPMM Single Point of Failure ffffiirrss..iinndddd ii 99//1155//0099 55::3344::0000 PPMM ffffiirrss..iinndddd iiii 99//1155//0099 55::3344::0011 PPMM Single Point of Failure THE TEN ESSENTIAL LAWS OF SUPPLY CHAIN RISK MANAGEMENT Gary S. Lynch John Wiley & Sons, Inc. ffffiirrss..iinndddd iiiiii 99//1155//0099 55::3344::0011 PPMM This book is printed on acid-free paper. Copyright © 2009 Gary S. Lynch by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services, or technical support, please contact our Customer Care Department within the United States at 800-762-2974, outside the United States at 317-572-3993 or fax 317-572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our Web site at http://www.wiley .com. Library of Congress Cataloging-in-Publication Data: Lynch, Gary S. (Gary Scott), 1958– Single point of failure : the ten essential laws of supply chain risk management / Gary S. Lynch. p. cm. Includes index. ISBN 978-0-470-42496-4 1. Business logistics. 2. Risk management. I. Title. HD38.5.L963 2010 658.5'03–dc22 2009026530 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 ffffiirrss..iinndddd iivv 99//1155//0099 55::3344::0011 PPMM I dedicate this book to the future generations that now must manage the risk created by prior generations. To my children Christopher, Robert, Colleen, and Brian; my daughter-in-law Katie; my nieces and nephew, Brian, Jennifer, Matt, Tracey, and Katie; to my best friend’s children, Eden and Erika—I wish you well, for you are the ones who have to tame the risk parasite, a new world of uncertainty, one that is moving faster than anyone’s ability to understand. Finally, I dedicate this book to all those who protect and serve our great nation—thank you. ffffiirrss..iinndddd vv 99//1155//0099 55::3344::0011 PPMM ffffiirrss..iinndddd vvii 99//1155//0099 55::3344::0011 PPMM Contents About the Author xi Preface xiii Acknowledgments xvii Introduction Getting to the Truth 1 Chapter 1 The Laws of the Laws 9 Laws of the Laws Risk Management Defined Law of the Laws #1: Everyone, without Exception, Is Part of a Supply Chain Law of the Laws #2: No Risk Strategy Is a Substitute for Bad Decisions and a Lack of Risk Consciousness Law of the Laws #3: It’s All in the Details Law of the Laws #4: People Always Operate from Self-Interest Indirect and Secondary Impacts What Can You Conclude? Notes Chapter 2 Law #1: If You Don’t Manage and Lead Change, You Have to Surrender to It 31 The Risk Wake - Up Call — Planned Change, Unplanned Consequences We Can’t Change the Past, but . . . Can We Change the Future? Can You See the Icebergs Ahead? Notes vii ffttoocc..iinndddd vviiii 99//1155//0099 55::3344::4477 PPMM viii Contents Chapter 3 Law #2: The Paradigm Should Destroy the Parasite: Begin by Defining the Paradigm, Not by Fighting the Parasite 61 The Paradigm in Action Why Does the Organization Need to Identify a Supply Chain Risk Paradigm? Beware! The Paradigm Can Shift without Notice If the Shoe Fits Notes Chapter 4 Law #3: Manage Your Business DNA in a Petri Dish of Evolving Risk 87 Expanding the Risk Awareness Universe Know Your Business—Know Your Surroundings The Keys to Your Risk Kingdom Your Operation’s Complete Footprint Your Action Plan Notes Chapter 5 Law #4: In Supply Chain Risk Management, Demand Trumps Supply 115 Everyone’s Customer Building Your Demand-Based Strategy Market and Client Factors to Consider Notes Chapter 6 Law #5: Never Set Up Your Suppliers for Failure 143 Supply Chain Risk Management Program Sourcing Strategies That Create More Risk, Not Less Trust but Verify Notes Chapter 7 Law #6: Managing Production Risk Is a Dirty Job: Focus on Managing the Endless Risk of Manufactured Weakest Links 173 Going Global with the Production of Risk A New Collaborative Effort Why Is Production So Critical? Part Two of the Double Whammy: Labor Notes ffttoocc..iinndddd vviiiiii 99//1155//0099 55::3344::4477 PPMM