Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential PDF
Preview Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought. Published by Greenleaf Book Group Press Austin, TX www.gbgpress.com Copyright ©2011 Greg Crabtree Al rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the copyright holder. Distributed by Greenleaf Book Group LLC For ordering information or special discounts for bulk purchases, please contact Greenleaf Book Group LLC at PO Box 91869, Austin, TX 78709, 512.891.6100. Design and composition by Greenleaf Book Group LLC and Alex Head Cover design by Greenleaf Book Group LLC Ebook ISBN: 978-1-60832-239-8 Ebook Edition CONTENTS Foreword INTRODUCTION I can only dream as far as I can see . . . And when I get there, I can always see farther. —Anonymous Every business starts with a seed of an idea, but only a few entrepreneurs can visualize the field all the way through harvest, much less through many successive seasons. By seeing beyond the numbers, I have laid out the basic principles that can help entrepreneurs create a realistic vision of their business from the beginning through many bountiful harvests. I will share my experience on how to lay a solid foundation to build and manage your business, which is based on hundreds of real businesses, not cocktail party advice. We start with your dual role of key employee and shareholder and how something so seemingly simple can mess up so many businesses. We then move to learning the connections among profits, cash flow, and the productivity of labor. If you feel that your business is sucking the life out of you, you’ll learn why the black hole phase of business exists and how you can get beyond it to smoother sailing. With profitability comes taxes, and I will show you how to fearlessly face the tax monster under your bed. Once you get the broken parts of your business fixed, you need a monitoring system that is simple and constantly pulses the right data at the rigonsht time. At this point, you’ll understand the economic value of your business and have a clear vision of whether you should offer stock to partners or employees, sell the business, or keep it healthy and harvest the profits to build your own wealth. This book is primarily aimed at business owners from startup to $5 million in revenue. However, you should read this book before you even start a business. Many of my peers in the Entrepreneurs’ Organization who have a business with revenue beyond $5 million have found the concepts clarifying and valuable. I come by the farming references honestly because I was raised on a chicken farm in Northeast Alabama and learned at an early age what I did not want to do
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