SHIFT: How Top Real Estate Agents Tackle Tough Times (Millionaire Real Estate)

321 Pages·2010·2.05 MB·English

by  Gary Keller

WHAT AGENTS ARE
SAYING ABOUT SHIFT
I have been in real estate for a long time and have survived many ups and downs
throughout my career—but I wish I’d had this book. It’s a great tool that I could have
used a long time ago.
Sylvie Bégin, Ottawa, Ontario Canada
Sales Volume: $22 Million
SHIFT is a true wake-up call. Gary hits the nail on the head when he says change isn’t
easy yet long-term success requires it. The concepts should resonate deeply with anyone
serious about having a thriving real estate business.
Martin Bouma, Ann Arbor, Michigan
Sales Volume: $50 Million
I love this book. You’ve blended both importance and inspiration into another solid tool
for real estate agents everywhere. Encouraging us to remember how most successful
agents employ a simpler business approach, you’ve shared the key fundamentals which
can insulate us from the staggering market shifts and get us through these stormy seas
faster, with the least collateral damage.
Rick Brash, Calgary, Alberta Canada
Sales Volume: $24 Million
Wow! This book is a must-read. These principles will help anyone make it through the
shift. Whether new to real estate or a seasoned veteran, this book gets to the core of what
it takes to succeed. Thank you, Gary, for sharing your experiences and stories of how to
look for the opportunities in a shifting market.
Rick and Teri Brenkus, Las Vegas, Nevada
Sales Volume: $97 Million
After reading this book, we realized that we have been through five shifts in our market
over 21 years of selling. We survived, we thrived, and we became better because of the
experience. Shifts are a little like childbirth: you don’t want to remember going through
it, but you sure love the gift that comes from it.
Kurt and Darla Buehler, Dallas, Texas
Sales Volume: $71 Million
Don’t let this title fool you. While SHIFT certainly is profound and timely for the
market most of us are experiencing right now, this book also works for you in any
market. The savvy agent will put it right next to The Millionaire Real Estate
Agent for back-to-back reference.
Todd Butzer, Minneapolis, Minnesota
Real Estate Company Regional Director
Wow! They have done it again. This book is amazing. I feel like I have just had the best real
estate conversation of my life with my three best friends. At the same time, I feel like I have
been hit over the head with a two-by-four! This is a powerful survival handbook for this
market ... or any market. Pick it up, read it, change your outlook, and your future.
Doris Carlin, Joplin, Missouri
Sales Volume: $24 Million
Gary and his team have hit the nail on the head... once again! Your twelve tactics are
right on. I have been a student of The Millionaire Real Estate Agent since day
one—thanks for truly changing my life. Keep writing your books—I can’t get enough!
The more I read them, the better my business and life become.
Jana Caudill, Crown Point, Indiana
Sales Volume: $93 Million
Real Estate is a simple business that’s often overcomplicated in its application. SHIFT
is a book that gets to the heart of what makes a real estate business work and work well,
no matter the market. Read it over and over again, and keep implementing the basics of
this powerful tool.
Tony DiCello, Austin, Texas
National Real Estate Sales Trainer and Coach
Knowledge is power and Gary has once again given us this power by taking us step by step
through the reality of today’s market. SHIFT has clarified for me what to do and, more
importantly, how to think. I see what is possible for me and my business right now.
John Furber, Toronto, Ontario Canada
Real Estate Company Regional Director
This isn’t the first shift nor is it going to be the last, but it has been devastating in its effect
on the unprepared. Finally, we have a guide to preparing for, adjusting to, and thriving
through this shift and any others! This sets the tone for sustained success and profitability
throughout your real estate career.
Rick Geha, Fremont, California
Sales Volume: $34 Million
I loved this entire book. It gives great insights and practical ideas that work, not only
in a shifting market but in any market. If you are looking to take the next step in your
career, read it now.
Chad Goldwasser, Austin, Texas
Sales Volume: $124 Million
This is the first buyers’ market I’ve experienced, and frankly, I wasn’t prepared. With
SHIFT in hand, I’ve made a few quick changes and am back on the right track.
Brandon Green, Washington, DC
Sales Volume: $27 Million
Gary’s training had prepared me and my team for the shift. Gary’s proactive approach
convinced me to scale back spending, build reserves, and gain market share. The changes
we made have increased our market share in our target market from 19 percent to 28
percent and allowed us to remain profitable.
Bob Guest, Austin, Texas
Sales Volume: $32 Million
This book is both timeless and well-timed. A shift to a buyers market requires us to be
doing the things we should have been doing all the time. Agents would be well-advised to
keep this book at hand at all times.
Dan Harker, Dallas, Texas
Sales Volume: $24 Million
Where was SHIFT when we found ourselves in this situation last time? All who read,
internalize, and implement the principles of this authoritative guide will change lives,
not only those of your buyers and sellers, but also of yourself and your family! Get the
principles down, work smart, and you will not only survive, but thrive!
Mary Harker, Dallas, Texas
Sales Volume: $36 Million
Gary and his team have outdone themselves again. This book allows agents to stay on the
cutting edge of this changing market and well ahead of their competition. It’s the pinnacle
of what each new or seasoned agent needs to read again and again.
Chris Heller, Encinitas, California
Sales Volume: $60 Million
Succinct, direct, instructive, and with a road map to success. Reliably researched and
right on the mark, as always. Gary, thanks for your intense passion for supporting the
industry in a powerful way.
Judy Johns, Overland Park, Kansas
Sales Volume: $41 Million
Many agents have never experienced a buyers’ market and therefore continue to perform
the same tasks, the same way, only trying harder. Gary Keller and his team understand
the shift in the real estate business at a level no one else does. I know because the agents we
coach are using the strategies and activities in this book and are currently producing at a
level higher than they were before the shift.
Dianna Kokoszka, Austin, Texas
National Real Estate Sales Trainer and Coach
Gary’s new book is packed with hope, knowledge, and a real plan for success. It
reminds us to control our fears and think about the opportunity that all markets
bring. Thank you, Gary!
Linda McKissack, Flower Mound, Texas
Sales Volume: $58 Million
Gary, I cannot thank you enough for this book! I felt like you were speaking directly to
me. I built my business by following the models from The Millionaire Real Estate
Agent and I plan on improving my business with the models in SHIFT. This is a must-
read for every agent desiring a great career not just a great year!
Melonee Piperi, Houston, Texas
Sales Volume: $64 Million
Like all of Gary Keller’s books, SHIFT is more than just a book. It is a timely, straight-
forward, instructional manual for success. I predict that the income of real estate
professionals will be directly proportional to how well they master the 12 tactics
outlined in this book. Gary Keller is, without question, “The Wizard of Aha’s!”
Shaun Rawls, Atlanta, Georgia
National Real Estate Sales Trainer and Multi-Office Owner
Shifts happen! This book is a lifeline for continued success as a real estate professional.
Thanks to Gary Keller’s insight, SHIFT helped me identify deficiencies and apply the
tools to master them.
Brad Reeser, Edmond, Oklahoma
Sales Volume: $35 Million
It’s called a “shift,” not the “end.” The game was here, now it’s there. You need to remember
that everyone goes to bed at night somewhere, and that they can either own it or rent it,
but someone sold it to the owner. If you get back to what really works in all markets, that
sale can and will be done by you. Read this book, get your head on straight, and get back
to what works in all markets—and you will own your market!
Gene Rivers, Tallahassee, Florida
Sales Volume: $57 Million
If this book doesn’t light you on fire, check for a pulse. As always, Gary has found the
unifying principles on which survival in a shift are based. This should be mandatory
reading for any agent whether old or new. Having survived a shift or two, we still found
it eye-opening, informative, and insightful. You can survive and thrive. This book will
be your manual.
Russell and Wendy Shaw, Phoenix, Arizona
Sales Volume: $104 Million
The information in SHIFT is so basic and so true! We have seen many large produc-
ers fall by the wayside in this market because they had not built their business on the
fundamentals of lead generating, expense accountability, talented support staff, and a
commitment to continual learning. We have discovered and corrected some of our own
weaknesses using the concepts in this book.
Steve and Debbie Tufts, Atlanta, Georgia
Sales Volume: $52 Million
After 22 years in the business I thought I understood the trends, but SHIFT made it
crystal clear. After reading the book, I knew without question what I needed to be doing
in this type of market. If you’re serious about staying in this business, now and in the years
to come, then this is your guide.
Debbie Zois, Las Vegas, Nevada
Sales Volume: $40 Million
SHIFT
HOW TOP REAL ESTATE AGENTS
TACKLE TOUGH TIMES