Dedicated to all of the trailblazers, creators, doers and innovators—to anyone who’s ever been brave enough to try, fail, and try again. This one’s for you. CONTENTS Cover Title Page Dedication Foreword by Mark Burnett Introduction PART ONE: TO BE OR NOT TO BE… AN ENTREPRENEUR Catching the Entrepreneurial Fever—Lori Grenier Chapter 1: Small Business 101 Chapter 2: What’s Your EQ (Entrepreneurial Quotient)? Chapter 3: Your Big Idea Shark Tale: Travis Perry, ChordBuddy (Season 3) PART TWO: SETTING UP SHOP The Unlikely Entrepreneur—Robert Herjavec Chapter 4: Finding Your Customers Chapter 5: Getting Down to Business Chapter 6: Making It Official Shark Tale: Moshe Weiss, SoundBender (Season 4) PART THREE: MONEY MATTERS The Art of Success—Kevin O’Leary Chapter 7: Knowing Your Numbers Chapter 8: Understanding Financing Shark Tale: Jim Tselikis and Sabin Lomac, Cousins Maine Lobster (Season 4) PART FOUR: OPEN FOR BUSINESS The 100th Road—Daymond John Chapter 9: Up and Running Chapter 10: Mastering Marketing Chapter 11: Learning to Sell Shark Tale: Rick Hopper, ReadeREST (Season 3) PART FIVE: TAKING IT TO THE NEXT LEVEL The Power of Failure—Barbara Corcoran Chapter 12: You Can’t Do It Alone: Building the Right Team Chapter 13: Leading the Charge Chapter 14: The Smart Way to Grow Shark Tale: Lani Lazzari, Simple Sugars (Season 4) PART SIX: A DIP IN THE TANK: BEHIND-THE-SCENES AT SHARK TANK It Only Takes One—Mark Cuban Chapter 15: Swimming with the Sharks: A Roundtable Q&A Shark Tale: Tracey Noonan and Danielle Desroches, Wicked Good Cupcakes (Season 4) Final Words Tools and Resources My Small Business Jump Start Plan From Idea to Incorporation: A Flowchart Talk the Talk: Small Business Terms to Know Online Resources Books to Read Notes About the Author Copyright Navigation Begin Reading Table of Contents FOREWORD BY MARK BURNETT Shark Tank is an important show because it proves the entrepreneurial spirit is alive and well. But even more than that, it gives people hope and inspires future entrepreneurs to pursue their dream of building a business at a time when America needs them the most. Today, Americans face unprecedented hardships. As the job security they once relied on quickly disappears, people of all ages and backgrounds are reclaiming their future by creating their own opportunities. While this rebirth of small business is exhilarating, it also presents many challenges. As banks remain wary of giving out loans, Shark Tank is stepping up and serving this new crop of entrepreneurs by offering access to six self-made, ultra- successful, millionaire and billionaire business moguls who are looking to invest their own money in the right people with the right ideas. Each season the Sharks set a new record amount for investments—most recently investing over $10 million. At the same time, each season the entrepreneurs who appear on Shark Tank continue to report amazing success stories: incredible growth, unbelievable sales, and an abundance of job creation within their communities. It’s hard to believe that we went from fewer than two thousand applicants our first season to more than thirty thousand for Season 4. I believe this alone demonstrates that Shark Tank inspires not only fledgling and seasoned business owners, but also stay-at-home moms and dads with nothing more than an idea. Ultimately, that’s why I think the show has been so successful: it strikes a chord with just about anyone who watches it, from successful entrepreneurs to children. A recent report released by Babson College and Baruch College showed that U.S. entrepreneurship climbed in 2012 to the highest level in a decade. This just years after a crippling recession. I guess in some way we’d like to think that Shark Tank has played a small role in the resurgence of entrepreneurism in America. At least we hope it has. What we do know is that this show gives real people a platform to catapult their dreams and ideas into successful businesses. It proves that with a little ingenuity and a lot of hard work, they can all transform their lives and their communities. That’s a powerful message, and one I’m proud to stand behind. Mark Burnett is an award-winning executive producer who’s famous for such hit shows as Shark Tank, The Voice, Survivor, and Celebrity Apprentice. Burnett has won four Emmy Awards and four People’s Choice Awards.