Shaping the Shoreline: Fisheries and Tourism on the Monterey Coast PDF
Preview Shaping the Shoreline: Fisheries and Tourism on the Monterey Coast
the shoreline Shaping fisheries and tourism on the monterey coast connie y. chiang foreword by william cronon Chiang,Shaping 5/28/08 3:16 PM Page i weyerhaeuser environmental books william cronon, editor WeyerhaeuserEnvironmentalBooksexplorehumanrelationshipswithnatural environmentsinalltheirvarietyandcomplexity.Theyseektocastnewlighton thewaysthatnaturalsystemsaffecthumancommunities,thewaysthatpeople affect the environments of which they are a part, and the ways that different culturalconceptionsofnatureprofoundlyshapeoursenseoftheworldaround us.Acompletelistingofthebooksintheseriesappearsattheendofthisbook. Chiang,Shaping 5/28/08 3:16 PM Page ii Chiang,Shaping 5/28/08 3:16 PM Page iii Shaping the fisheries and tourism on the monterey coast Shoreline foreword by william cronon Connie Y. Chiang university of washington press • seattle and london Chiang,Shaping 5/28/08 3:16 PM Page iv shaping the shoreline has been published with the assistance of a grant from the weyerhaeuser environmental books endowment, established by the weyerhaeuser company foundation, members of the weyerhaeuser family, and janet and jack creighton. ©2008bytheUniversityofWashingtonPress PrintedintheUnitedStatesofAmerica DesignedbyPamelaCanell 1211100908 54321 Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedin anyformorbyanymeans,electronicormechanical,includingphotocopy,recording, oranyinformationstorageorretrievalsystem,withoutpermissioninwritingfromthe publisher. UniversityofWashingtonPress,POBox50096,Seattle,WA 98145 www.washington.edu/uwpress LibraryofCongressCataloging-in-PublicationData Chiang,ConnieY. Shapingtheshoreline:fisheriesandtourismontheMontereycoast/ ConnieY.Chiang:forewordbyWilliamCronon.—1sted. p. cm.—(Weyerhauserenvironmentalbooks) Includesbibliographicalreferencesandindex. isbn978-0-295-98831-3(hardback:alk.paper) 1. Fisheries—California—MontereyPeninsula—History. 2. Tourism—California— MontereyPeninsula—History. 3. MontereyPeninsula(Calif.)—History.I.Title. sh222c3c452008 338.4'79179476—dc22 2008002935 Thepaperusedinthispublicationisacid-freeand90percentrecycledfromatleast 50percentpost-consumerwaste.ItmeetstheminimumrequirementsofAmerican NationalStandardforInformationSciences—PermanenceofPaperforPrintedLibrary Materials,ansiz39.48–1984.8A Jacketillustration:“TheOldWitchTree.”E.AlexanderPowell,“Autobirdsof Passage,”SunsetMagazine,February1949. Chiang,Shaping 5/28/08 3:16 PM Page v for Matthew and Benjamin Chiang,Shaping 5/28/08 3:16 PM Page vi CONTENTS FOREWORD: ON THE SHORE BETWEEN WORK AND P LAY BY WI L L I A M C RON 0 N IX ACKNOWLEDGMENTS XV Introduction: The Voice of the Pacific 3 1 Contested Shores 12 2 The Divided Coastline 38 J Reduce and Prosper 60 4- Life, Labor, and Odors on Cannery Row 79 .) Boom and Bust in Wartime Monterey 102 b Remaking Cannery Row 132 7 The Fish Are Back! 155 Conclusion 182 NOTES 193 SELECTED BIBLIOGRAPHY 251 IN D EX 269 Chiang,Shaping 5/28/08 3:16 PM Page viii Chiang,Shaping 5/28/08 3:16 PM Page ix foreword william cronoOnn the Shore betweenWork and Play M onterey is nowhere near the top of California’s long list of world-classtouristdestinations.Asmeasuredbyannualvisi- tation rates in the early twenty-first century, it doesn’t come closetoAnaheim’sDisneyland,SanFrancisco’sFisherman’sWharf,Los Angeles’sUniversalStudios,SanDiego’sSeaWorld,Hollywood’sGrau- man’s ChineseTheater, orYosemite National Park.1 But the Monterey BayAquariumisstillpopular,attractingmorethanamillionandahalf visitorseachyeartoitsextraordinarydisplaysofthemarinelifethatlives offshoreofthiscommunity120milessouthoftheGoldenGate.Founded in1978withagiftfromtheDavidandLucilePackardFoundationand shapedfromthebeginningbythevisionaryleadershipofJuliePackard, the aquarium is regarded as among the most innovative in the world, helpingvisitorsunderstandtheecologicalhabitatsofMontereyBaywhile alsotakingspecialcaretoshowcasethebeautyoftheunderwaterworld. Visitorsfromallaroundtheglobeseekoutitswonders. TheaquariumstandsonthesiteoftheHovdenCannery,whichwas builtin1916andoperateduntilitwentoutofbusiness—thelastMonte- reycannerytodoso—in1973.Behindtheticketcounterwherevisitors nowenterthebuilding,afewoftheHovdenboilersstandasareminder ofanearlierindustrialera.Forthefirsthalfofthetwentiethcentury,this was the heart of Cannery Row, the neighborhood of docks, packing plants, saloons, and brothels made famous by the novelist John Stein- beck. “Cannery Row,” wrote Steinbeck in 1945, “is a poem, a stink, agratingnoise,aqualityoflight,atone,ahabit,anostalgia,adream.” InCanneryRow,hedescribesanindustrialscenefardifferentfromwhat ix
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