Sex in the snow : the surprising revolution in Canadian social values

244 Pages·2006·7.977 MB·English

by  Michael Adams

Se now
THE SURPRISING REVOLUTION
IN CANADIAN SOCIAL VALUES
DISTURB
TENTH ANNIVERSARY EDITION
MICHAEL ADAMS
“SEX IN THE SNOW IS A SERIOUS AND INTRIGUING ANALYS! 2 OF
A NATION AND A SOCIETY IN TRANSITION.” —MACLEAN

Praise for Sex in the Snow
“Sex in the Snow is a serious and intriguing analysis of a nation and society
in transition.”
— Maclean's
“Recommended reading — Hot on the heels of David Foot’s much-discussed
Boom, Bust and Echo comes Sex in the Snow ... the book wastes little time
in telling us Foot’s school of demographics fails to paint a complete picture.”
— Marketing magazine
“Breezy and saucy... Adams argues that many business and government
institutions are in a state of denial about Canadians’ newfound feistiness ...
[His] central point, that we are not prisoners of our demography, will resonate
for all politicians struggling with ideas about distinct society and Canadian
nationalism ... He also has valuable insights for business: that Canadians
are relying less on employers and government to take care for them; that
new corporate entities and networks will emerge as Canadians express
their individuality; and that Canada will draw closer to the United States
‘economically, while remaining culturally distinct.”
— Report on Business magazine
“The premise of massive cultural change throws. down a challenge to the
demographic prognosticators ... The notion of tribes fragments easy
demographic generalizations based on age and gender. Adams's challenge
goes further than that, however. His argument that a revolution in values
has occurred means that traditional assessments based on the life-cycle,
previous behaviour by gender, class or ethnicity, have all become suspect ...
Adams's book has much to offer. It is a useful corrective to the determinism
of popular demography.”
— The Globe and Mail
“[Adams’s] provocative statements are worth considering ... the fun in
reading Sex in the Snow is in trying to decide which tribe is yours ... we see
ourselves in a mirror — and the reflection prompts us to think about who is
behind the face staring back.”
— The Daily News (Halifax)
“[Sex in the Snow\ portrays citizens’ diversity. Based on in-depth surveys of
our social values and scientific investigations of the underlying motivations
that propel our culture, it reveals the evolution of the Canadian character,
and forecasts our future directions.”
— Northern Daily News
“An overview of changing Canadian society ... a new original look into the
souls of Canadians ... Sex in the Snow is an important guidebook for a
country in a time of transition ... Adams's work gives a new and sometimes
startling picture of Canadians ... Sex in the Snowi s engagingly written.”
—The Leader-Post (Regina)
“[Adams] is on target when he discusses the diminishment of established
authority and the rise of the priority of choice in all spheres of life. He also
helps us understand what might be behind Ontario’s sudden swing to the
political right.”
— The Record (Kitchener-Waterloo)
“IIluminating and worth pondering ... an earnest, intriguing and occasionally
glib description of the social attitudes of Canadians ... the categories are a
handy form of explanation ... armed with them, you might have some fun
analyzing the next federal election or the odd panic that grips people —
even snowbound Canadians — at the mere mention of a millennium.”
— The Expositor (Brantford)
“Bottom line? Sex in the Snow is both thought-provoking and fun.”
— Calgary Herald
PENGUIN CANADA
SEX IN THE SNOW
MICHAEL ADAMS Is president of the Environics group of
marketing research and communications consulting
companies with offices in the United States and
Canada. He has written three bestselling books,
including Fire and Ice: The United States, Canada,
and the Myth of Converging Values, which won the
prestigious 2004 Donner Prize for the best book on
public policy in Canada.
Also by Michael Adams
Better Happy Than Rich?
Canadians, Money and the Meaning of Life
Fire and Ice
The United States, Canada, and the Myth of Converging Values
American Backlash
The Untold Story of Social Change in the United States
SEXa
THE SURPRISING REVOLUTION
IN CANADIAN SOCIAL VALUES
MICHAEL ADAMS
PENGUIN
CANADA
PENGUIN CANADA
Published by the Penguin Group
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3
(a division of Pearson Canada Inc.)
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Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England
First published in a Viking Canada hardcover by Penguin Group (Canada), a division of Pearson Canada Inc., 1997
Published in Penguin Canada paperback by Penguin Group (Canada), a division of Pearson Canada Inc., 1998
Published in this edition, 2006
(WEB) 10987654321
Copyright © Michael Adams, 1997, 2006
Preface copyright © Michael Adams, 2006
All rights reserved. Without limiting the rights under copyright reserved above, no part of this
publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in
any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without
the prior written permission of both the copyright owner and the above pub isher of this book.
Manufactured in Canada.
LIBRARY AND ARCHIVES CANADA CATALOGUING IN PUBLICATION
Adams, Michael, 1946 Sept. 29-
Sex in the snow : the surprising revolution in Canadian social values / Michael Adams.
ISBN-13: 978-0-14-305234-0
ISBN-10: O-14-305284-9 : $22.00
1. Canada—Social conditions—1991-. 2. Social values—Canada. 3. National characteristics, Canadian,
4. Social prediction—Canada. 5. Canada—Population. |. Title.
HB3529.A33 2006 306.097109'0511 C2006-903552-0
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