Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant PDF
Preview Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant
ffffiirrss..iinndddd ii 1177//1122//1122 22::3322 PPMM Additional Praise for Setting Profi table Prices “You only need this workbook if you want to make more “This is great! Finally a practical user-friendly guide to pricing money.” that I can use with my clients and students. The worksheets are valuable analytical tools that yield straightforward results that are — William M. Turnoff , CPA easy to understand. We needed this!” — Mary Anne Holley , Entrepreneurship Professor, “This workbook presents a fast way for entrepreneurs to set Baruch College, CUNY prices that will increase their chances for success. Entrepreneurs can ’t aff ord to leave money on the table, and the step-by-step models in this book will help prevent just that. Dr. Jensen runs “I wish I had been able to use this workbook when I started my a nano-incubator for new businesses at our Center. Now you fi rst business years ago. I ’m sure I could have made more money! can have her practical, easy-to-follow advice on pricing for your Reading this book is just as important as developing a sound own new products or services.” business plan. I will defi nitely use her concepts in my courses on marketing.” — Dr. Cori Myers , Director, Haven Entrepreneurial Leadership Center — Donna Coehelo , Marketing Professor, WCSU ffffiirrss..iinndddd ii 1177//1122//1122 22::3322 PPMM ffffiirrss..iinndddd iiii 1177//1122//1122 22::3322 PPMM SETTING PROFITABLE PRICES ffffiirrss..iinndddd iiiiii 1177//1122//1122 22::3322 PPMM ffffiirrss..iinndddd iivv 1177//1122//1122 22::3322 PPMM SETTING PROFITABLE PRICES A Step-by-Step Guide to Pricing Strategy— Without Hiring a Consultant Marlene Jensen John Wiley & Sons, Inc. ffffiirrss..iinndddd vv 1177//1122//1122 22::3322 PPMM Cover image: © iStock Photo/RUSM Cover design: Paul McCarthy Copyright © 2013 by Marlene Jensen. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750–8400, fax (978) 646–8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748–6011, fax (201) 748–6008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best eff orts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifi cally disclaim any implied warranties of merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profi t or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762–2974, outside the United States at (317) 572–3993, or fax (317) 572–4002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Cataloging-in-Publication Data: Jensen, Marlene. Setting profi table prices : a step-by-step guide to pricing strategy—without hiring a consultant/Marlene Jensen. p. cm. Includes bibliographical references and index. ISBN 978-1-118-43076-7 (paper/website); 978-1-118-50266-2 (ebk); 978-1-118-50245-7 (ebk); 978-1-118-50273-0 (ebk) 1. Pricing. I. Title. HF5416.5. J46 2013 658.8'16—dc23 2012037688 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 ffffiirrss..iinndddd vvii 1177//1122//1122 22::3322 PPMM Dedication This book is dedicated to my brother Harold Fann (1954–2008). In 2005 we launched a two-person e-book company, where I did the marketing and he did the design (books and web sites). No-Cost Home Business Startup Plan Our fi rst book— —failed spectacularly, but when I switched to writing e-books about pricing and Harold wrote e-books about web site design, our company fl ourished. After his surprise death from a heart attack, I learned how much of the enthusiasm and love I felt for the company was really enthusiasm for working with him and love for him. I still miss him terribly. I thank him for getting me started writing about pricing—and for making it fun! ffffiirrss..iinndddd vviiii 1177//1122//1122 22::3322 PPMM ffffiirrss..iinndddd vviiiiii 1177//1122//1122 22::3322 PPMM
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