Session 7 Background of Hong Kong Apparel Industry

65 Pages·2009·3.31 MB·English

Session 7
Background of Hong Kong
Apparel Industry
1
Schedule
Lecture – 2 hours 15 mins
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Half-time Break – 15 mins
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Knowledge Feedback – 20 mins
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SFQ – 10 mins
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The Apparel Industry
Ready-to-wear industry vs. haute couture
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Types of ready-to-wear companies
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organisational structure of apparel
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companies
Merchandising philosophies
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Ready-to-wear (RTW) Industry
Nature of industry – mass manufacture
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using modern production machines and
processes
Other terms besides RTW; “off-the-peg”,
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“prêt-a-porter”, “moda pronto”, “sing-yi”
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Ready-to-wear (RTW) Industry
How has it been possible?
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Advent of “SIZING” – a combination of
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standardised body dimensions, industry
and company sizing policies, design and
wearing ease.
Formation of SIZES – an art + a science
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Haute Couture
French for “high fashion”, today associated
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with expensive ready-to-wear.
Characteristics of couture apparel are small
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quantities, elegant fabrics and
embellishments, original designs,
considerable hand technique and finishing,
and sized to fit individuals.
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Types of RTW Apparel Producers
“There is no country in this world that do
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not have an apparel industry”
According to Kurt Surmon Associates,
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following are categorization of suppliers;
manufacturers,
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contractors,
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importers/packagers
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Licensors of well-known designer names.
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organisational Structure
of Apparel Companies
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Fashion
Development
Interpret trend forecasts and create designs
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to be produced
Question 1– How strong is Hong Kong in
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this department?
Question 2 – How can it be made even
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stronger?
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Merchandising
Management process of collecting and
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assimilating information from a variety of
sources and drawing conclusions from that
information regarding the product offering.
The process develops strategies to have
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right merchandise, at the right price, at
the right time, in the right amount, at the
right locations to meet the needs of target
consumers.
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