SEO 101 for 2018 – 2019 by Arsen Rabinovich

76 Pages·2013·4.86 MB·English

SEO 101
Best Practices for 2018-19
Questions: @TopHatArsen
Hi,
Nice to meet you!
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@TopHatArsen
Technical SEO Audits | Forensic SEO Audits | Penalty Recovery Audits | Migration
Consulting
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SEO 101; Best Practices for 2018-19
Current state of SEO
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WTH is the Knowledge Graph?
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Don’t overthink voice search
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SEO Tips for 2019
•
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Are You Excited To Get Started?
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Current State of SEO
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Current State of SEO
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Current State of SEO
Feb Aug Difference
Keywords in top 3 positions: 21,977 5,199 - 16,778 KW
Keywords in top 10 pages: 277,296 84,291 - 183,005 KW
Traffic: 2,104,253 567,562 - 1,536,691 Visits
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Current State of SEO
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Current State of SEO
Month Update
Google Confirmed Big Quality Update
March ‘18
Google Announces Another Core Quality
April ‘18
Update (16 & 30)
April’s update keeps rolling through the
May ‘18
web.
Another (unconfirmed) quality update,
June ‘18
manual penalties for bad links.
Mobile speed update (confirmed) , this only
July ‘18
affected sites that were super duper slow.
Massive quality update focusing on E-A-T
August ‘18
aka “Medic”
Significant quality update, possibly
September ‘18
focusing on backlinks.
Questions: @TopHatArsen9